Customer Reviews

Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition (Guerilla Marketing Press)

5 star:		(3)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(7)

 

 

When I spotted this book on Amazon, I was excited to find a marketing book written specifically for the Mortgage business. I quickly ordered it. I was excited to finally see it arrive. But, WHAT A DISAPPOINTMENT. It is one thing to open a book and simply be dissatisfied with the content. But with this book, it was so obviously written STRICTLY for the purpose of extracting money from my pocket. There is ABSOLUTELY NOTHING in this book about marketing "strictly for mortgage brokers." Any moron would see that the book was a typical book about guerilla marketing with "Mortgage broker" added to the title - in an attempt to get a different group of people to buy the book. There are 27 chapters in the book. The table of contents has one chapter (at the very end) that even mentions the word "mortgage." But even when you read that chapter, there is still ABSOLUTELY NOTHING specific about the mortgage business. In fact, it seems as if someone merely took an outline from a standard book about marketing, used "cut and paste" or "insert" or "search and replace" to make certain "mortgage broker" was mentioned. I would bet that if the book was in a "Word" format and I performed a search for "Mortgage broker", other than the use of these words in a sub-heading, I would have less than "5" hits. We know every business is not the same and marketing is not the same regardless of the type of business. As a result, a lot of the suggestions in the book have zero correlation and fit within a mortgage environment. And the author claims he was in the mortgage business???

THIS BOOK IS A JOKE. Do not buy it. Thankfully, I did not pay shipping to get the book. I will return it immediately. Actually, this book is so bad and such a con, I would pay more than the cost of the book to return it.

Actually, the true rating for this book is a big fat zero, but Amazon doesn't give that as an option.

I suppose if you need to find out about generic marketing info. this book could be for you.
But I can assure you the author has almost zero having to do with mortgages in the book. It is just the same old guerrila marketing info. you would find in the guerrila marketing book with the absence of anything specific to the mortgage industry.
In fact, the author mentions as examples of things to do, give out free samples.
I do not know of anyone giving a "free sample" mortgage, so obviously the author was just spinning the same old guerrila marketing spin all over again and only changed the title.
Do yourself a favor and buy a book that pertains to the mortgage industry.

This book was a disappointment. It was full of platitudes and emotional and attitudinal characteristics recommended for mortgage brokers. But it had no real techniques, no strategy. It advocated a shotgun approach to marketing; do everything, signs, websites, telemarketing, advertising, etc. Save your money.

Feel its my duty to write a negative review on this book. There is NO mortgage broker specific mention of any kind. It is a VERY VERY basic "general marketing" guide. I feel I wasted my time and money and has given me NO knowledge on marketing my mortgage business. DO NOT BUY THIS BOOK!! SEEK ELSEWHERE!!

Being a Mortgage Broker, when I saw the title I thought it would be a good book for my industry - wrong! This is the second Guerilla series book I have purchased and I have been disappointed with both. The title mentioned more about the business of Mortgage Brokers than the text of the book. The author put a few Mortgage Buzz words in the text but it had no real meat for the Mortgage business or any business. If someone finds this book a good buy then they should not be in business for themselves since the content is just simple common sense. Also, the big turn off was when the author compared Marketing to 'Good Sex.' That statement alone shows he has no class! Instead of putting the book on my bookshelf, I put it where it belongs - the trash!

If you are looking for ideas on how to increase your mortgage sales, look somewhere other than this book! You can ask your fifth grader for the same info.

This book offers no good advice to anyone in the mortgage business for marketing to new clients. Save your money and buy something else. Terrible !!

If you're looking for a book that will give you the fast and easy way to start marketing your mortgage business, this is the one.
The author uses simple short sentences to make his point across. He uses numerous examples to support his statements. And each chapter contains a workbook section to help you analyze the material. Great book. I highly recommended it.

David Hancock has done a very good job at presenting the marketing arsenals needed for a mortgage broker to have a slight edge, especially in a sour economy.

What he teaches is how to begin to train your mind to think of how to do business differently, using sometimes unconventional weapons that gets result$$$. You will learn how to make your mortgage business stand out above the rest so that your name remains on the top of mind of those in need of your services.

Once you are equipped and exposed to some of the 'underground' strategies taught in this book, I would dare say that it is highly unlikely that you will not reel in customers and keep the ones you attract.

In other words, recession or not, you will have learned how to
generate profits whenever you want, how to entice your customers to do
more business with you because your service will be one of great excellence. Recession-resisting your mortgage business is what employing the teachings will help you to do.

One thing about this book is that it is a great STARTER, meaning, you will be disappointed if you read it just once. You will be disappointed if you try to do everything all at once and not to mention, become very overwhelmed. I would suggest that after you've finished with the book....to start over with a highlight and note cards.

The author offers lots of freebies and trials in the book for his other products and services that I encourage every reader to sign up for. It will give you the guidance that you will need to fully learn how to implement the marketing strategies s-l-o-w-l-y. You can email the author for a free marketing calendar (I did and he was quick to respond!).

Remember, this book is a great START. Read it more than once. Take it small chunks by small chunks....write the author for his freebies, sign up for the trial offers where you will be a part of a marketing community with like-minded entrepreneurs helping each other along the way.

If you commit yourself to being a student of this kind of marketing for your mortgage business......it can only give you the tools to be successful. Those reading the book who want instant results without the learning and patience and perseverance will become very frustrated.

So, that said....if you are dedicated to excellence, ongoing learning of marketing strategies, and attracting customers magnetically,....I would say that you will totally treasure this book and come back to it over and over again as you grow in your business.

I give this book 2 thumbs up in a heartbeat!

I came across this book in researching mortgage marketing strategies. Although I have implemented various practices from other books and magazines in my mortgage marketing strategy, this book offers a good amount of insight and value to any mortgage marketing strategy. The suggested marketing practices aren't worth anything unless you implement and monitor them. The author consults on mid-to-long term marketing strategies to generate consistent business, which can strengthen and widen your mortgage lead and referral foundation. This book is worth the purchase and should be utilized as a valued reference.