Customer Reviews

Guerrilla Marketing for Nonprofits

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I'm surprised by how many nonprofit professionals see "marketing" as a bad word, a practice that is somehow beneath them. If that's your attitude, a new book called Guerrilla Marketing for Nonprofits will help you move beyond that and become excellent at communicating your message.

This book is packed with useful ideas, detailed strategies, and helpful tips from experienced professionals. The authors discuss crafting your message, defining your "product," using traditional media, using new media like blogging...they even cover how to effectively use social media tools like Twitter and Facebook.

I'm thrilled that the authors also include great fundraising strategies in their coverage of marketing.

Guerrilla Marketing for Nonprofits clearly outlines ways to market your nonprofit and conduct effective fundraising initiatives. Best of all, you'll be able to to easily implement them with relatively little cost.

Here are the chapters in the book:
1. What Nonprofits Need is Better Marketing
2. Getting to Know Nonprofit Guerrilla Marketing
3. The Guerrilla Marketer's Personality
4. How to Turn Your Mission Statement into a Marketing Tool
5. Guerrillas Focus on People
6. Guerrillas Understand Their Marketplace
7. Mini-, Maxi-, and E-Media Weapons
8. Info-, Human-, and Non-Media Weapons
9. Attributes and Attitudes of Your Organization
10. Guerrilla Publicity
11. Guerrilla Marketing on the Web
12. Guerrilla Social Media
13. Niche Marketing Guerrilla Style
14. Meeting Needs While Changing Minds
15. Expressing Your Organization's Unique Identity
16. Cultivating Winning Relationships for Your Nonprofit
17. Seven Golden Rules for Fundraising Success
18. Seven Platinum Rules for Recruiting Volunteers
19. Guerrilla Marketing Behavior Change
20. Launching and Maintaining Your Marketing Attack

The parts of the last chapter are indicative of the whole book:
* Write a Marketing Plan in Just Seven Sentences
* The 17 Secrets to Maintaining Your Marketing Attack
* How to Spy on Yourself and Improve Your Marketing

And that's just one of the chapters! The subtitle of this book is "250 tactics to promote, recruit, motivate, and raise more money". And I believe them.

Read it yourself or buy a copy to give to your favorite cause.

I know it's a book I'll keep returning to!

Dismiss any negative stereotypes you might have about "guerrilla marketing." Even if you resonate with and implement only half a dozen great ideas, you'll reap huge rewards for your nonprofit organization between now and year's end. That's true whether your organization is an international NGO, "season of service" outreach in a major city, cutting-edge youth ministry, homeless shelter, food bank, etc. Stop anything else you're doing. Read this book! Then...if you want more about adding heart and soul to these "guerrilla marketing" ideas, be sure to check out Coach Your Champions by Eric Foley. It's a parable about how cookies changed ordinary volunteers into champions for their favorite nonprofit. And, you guessed it. Homemade chocolate chip cookies are one of Eric Foley's favorite "guerrilla marketing" tools. Who knew marketing your nonprofit could be so much fun?

This book is a must-read for those working in nonprofit organizations. Forbes, Adkins and Levinson get to the heart of what's important to those working in the social sectors. They define how marketing in nonprofit organizations differs from marketing for-profit businesses, tapping into the values and beliefs of those with big hearts and selfless souls.

They focus on how to market a nonprofit, charitable or volunteer organization when you don't have much in the way of money or funds. They give real-world tactics that any organization can start applying right away to promote their organizations better. For example, when the authors talk about using mission statements to inform guerrilla marketing, they offer a three-sentence guerrilla mission statement (pp. 67 -70). They take the reader through the process in a step-by-step fashion that is easy to follow.

The book goes over traditional tactics, as well a modern ones, such as how to use social media effectively for nonprofit marketing. The 7-sentence marketing plan is brilliant for nonprofits (p. 318). Suddenly marketing plans are demystified and easy to construct.

I have been working in marketing of educational programs since 1996, and I've authored a book on marketing myself (101 Ways to Market Your Language Program: A Practical Guide for Language Schools, Second Edition)

Guerrilla Marketing for Nonprofits opened my eyes in a way that few other books have. I highly recommend it to anyone who markets a social sector organization.

This book is brilliant, compelling and chock full of excellent-quality content.

This treasure has pushed me to make a 180 degree turn in the business plan of an organization I recently opened -New Muslim Ambassadors. The authors offer reasonable and efficient approaches to take in terms of marketing the nonprofit without spending a fortune. Yet, I think the content of the book might need to be amended with social media tools to be used (Facebook ads...). Otherwise, it is time me for me to put in reality what I learned in this book.

I love it when you find a book that provides solid and immediately implementable ideas and Guerrilla Marketing for Nonprofits does just that! This book is great for nonprofits of any size and scope. It presents concrete ways to stand out, connect with donors and get your message out through cost-effective and creative marketing. The book is well organized and written in an engaging and practical style. Every chapter is jam-packed with great advice and ideas - a must read.

Wow! What a great book.

I pastor an urban church in Oklahoma City and I've also been involved in business and real estate for the past 15 years or so. When I first came across Jay Levinson and Seth Godin's original "Guerilla Marketing" book, some of the concepts were just what our small company needed to go from me and my wife in the garage...to 8-10 employees in a storefront. I know that's small potatoes for some people, but for us it was huge. The concept of guerilla marketing and methods we've learned through the years have saved us money and given us a massive return. Actually because of it we've been able to invest more heavily into ministry even though the churches we've served in haven't been able to support fulltime staff members.

When I first heard about "Guerilla Marketing for Nonprofits" I was excited about the concept. There are some differences between the bottom line in business and the bottom line with non-profits. This book notes the differences and gives loads of practical tools that non-profits can use to increase involvement and revenues. If you're involved in directing a non-profit or a ministry...this needs to be one of your "must read" books. Seriously, don't let this one pass.

For those of you familiar with the Guerilla Marketing concept and Jay Levinson, there will be repetition of a number of basic concepts but most of the book is completely new material, and the reminders of guerilla basics were good for me too.

Regards,
Steven Earp

Working in the non profit realm for years it is amazing the new thought and ideas contained in "Guerrilla Marketing for Nonprofits". This is a MUST read for anyone who is sitting on a board of directors of a non profit. Learned a lot on the ever changing realm of Social Networking. Highly recommend this one!Guerrilla Marketing for Nonprofits

This was a poorly written book on marketing. It offers 250 tractics to promote, recruit, motivate and raise more money but it talks about things like traits you should have as a "guerrilla" like checking the local library.
Don't waste your money.