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Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money Paperback – July 1, 2010


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Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money + The Networked Nonprofit: Connecting with Social Media to Drive Change + Social Media for Social Good: A How-To Guide for Nonprofits
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Product Details

  • Series: Guerrilla Marketing
  • Paperback: 336 pages
  • Publisher: Entrepreneur Press; 1 edition (July 1, 2010)
  • Language: English
  • ISBN-10: 1599183749
  • ISBN-13: 978-1599183749
  • Product Dimensions: 9.1 x 6.1 x 0.7 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #587,731 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jay Conrad Levinson, the Father of Guerrilla Marketing, has sold more than 20 million copies worldwide. He is founder of the Guerrilla Marketing Association and the Guerrilla Marketing Business University, www.gmarketing.com

Frank Adkins is the vice president of special projects for Guerrilla Marketing International. He is a certified Guerrilla Marketing business coach and internationally licensed Guerrilla Marketing master trainer

Chris Forbes is a certified Guerrilla Marketing coach specializing in nonprofit marketing. He frequently consults within the Southern Baptist Convention with 16 million+ members


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Customer Reviews

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13 of 13 people found the following review helpful By Todd Giannattasio on August 2, 2012
Format: Paperback Verified Purchase
I'm an online marketing consultant and recently started doing pro-bono work for a local non-profit. I picked up this book because I thought it looked good and would help expand my perspective in a new niche. This book is far from practical and filled with a lot of fluff.

They try to be "cutting edge" but unfortunately in a book about technology and websites, you need to focus on the ideas and concepts, not the tools themselves because half of the ones mentioned here are obsolete or out of date (more than a few MySpace references).

I found very few actionable items and even fewer practical pieces of knowledge. They claim a list of 200 weapons ("many free") that sounds intriguing until you realize the list consists of things like "write", "write well", "write compelling headlines", "write interesting copy" (and without much support on how to go about doing those things).

If you're looking for a practical guide on marketing on a budget for your non-profit, you should look at books like Guy Kawasaki's Enchantment, Ann Handley and C. C. Chapman's Content Rules, Michael Stelzner's Launch, Lee Odden's Optimize or Arnie Kuenn's Accelerate. Although they are all focused on online marketing, most (if not all) of the ideas, advice and practical action items are things that can be done for free or cheap and work for shoestring budgets trying to gain a stronger online presence.
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12 of 13 people found the following review helpful By Marc on June 26, 2010
Format: Paperback
I'm surprised by how many nonprofit professionals see "marketing" as a bad word, a practice that is somehow beneath them. If that's your attitude, a new book called Guerrilla Marketing for Nonprofits will help you move beyond that and become excellent at communicating your message.

This book is packed with useful ideas, detailed strategies, and helpful tips from experienced professionals. The authors discuss crafting your message, defining your "product," using traditional media, using new media like blogging...they even cover how to effectively use social media tools like Twitter and Facebook.

I'm thrilled that the authors also include great fundraising strategies in their coverage of marketing.

Guerrilla Marketing for Nonprofits clearly outlines ways to market your nonprofit and conduct effective fundraising initiatives. Best of all, you'll be able to to easily implement them with relatively little cost.

Here are the chapters in the book:
1. What Nonprofits Need is Better Marketing
2. Getting to Know Nonprofit Guerrilla Marketing
3. The Guerrilla Marketer's Personality
4. How to Turn Your Mission Statement into a Marketing Tool
5. Guerrillas Focus on People
6. Guerrillas Understand Their Marketplace
7. Mini-, Maxi-, and E-Media Weapons
8. Info-, Human-, and Non-Media Weapons
9. Attributes and Attitudes of Your Organization
10. Guerrilla Publicity
11. Guerrilla Marketing on the Web
12. Guerrilla Social Media
13. Niche Marketing Guerrilla Style
14. Meeting Needs While Changing Minds
15. Expressing Your Organization's Unique Identity
16. Cultivating Winning Relationships for Your Nonprofit
17. Seven Golden Rules for Fundraising Success
18.
Read more ›
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7 of 8 people found the following review helpful By David Sanford on August 4, 2010
Format: Paperback
Dismiss any negative stereotypes you might have about "guerrilla marketing." Even if you resonate with and implement only half a dozen great ideas, you'll reap huge rewards for your nonprofit organization between now and year's end. That's true whether your organization is an international NGO, "season of service" outreach in a major city, cutting-edge youth ministry, homeless shelter, food bank, etc. Stop anything else you're doing. Read this book! Then...if you want more about adding heart and soul to these "guerrilla marketing" ideas, be sure to check out Coach Your Champions by Eric Foley. It's a parable about how cookies changed ordinary volunteers into champions for their favorite nonprofit. And, you guessed it. Homemade chocolate chip cookies are one of Eric Foley's favorite "guerrilla marketing" tools. Who knew marketing your nonprofit could be so much fun?
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6 of 7 people found the following review helpful By Sarah Elaine Eaton on August 3, 2010
Format: Paperback
This book is a must-read for those working in nonprofit organizations. Forbes, Adkins and Levinson get to the heart of what's important to those working in the social sectors. They define how marketing in nonprofit organizations differs from marketing for-profit businesses, tapping into the values and beliefs of those with big hearts and selfless souls.

They focus on how to market a nonprofit, charitable or volunteer organization when you don't have much in the way of money or funds. They give real-world tactics that any organization can start applying right away to promote their organizations better. For example, when the authors talk about using mission statements to inform guerrilla marketing, they offer a three-sentence guerrilla mission statement (pp. 67 -70). They take the reader through the process in a step-by-step fashion that is easy to follow.

The book goes over traditional tactics, as well a modern ones, such as how to use social media effectively for nonprofit marketing. The 7-sentence marketing plan is brilliant for nonprofits (p. 318). Suddenly marketing plans are demystified and easy to construct.

I have been working in marketing of educational programs since 1996, and I've authored a book on marketing myself (101 Ways to Market Your Language Program: A Practical Guide for Language Schools, Second Edition)

Guerrilla Marketing for Nonprofits opened my eyes in a way that few other books have. I highly recommend it to anyone who markets a social sector organization.

This book is brilliant, compelling and chock full of excellent-quality content.
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