Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity [Paperback]

Jay Conrad Levinson President (Author)

Book Description

Series: Guerrilla Marketing | Publication Date: August 21, 1996

As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Jay Conrad Levinson, the guru of guerrilla marketing, and Charles Rubin, computer whiz, introduced small businesses to the Net with Guerrilla Marketing Online . Now, when beginners and experts alike add Guerrilla Marketing Online Weapons to their libraries, they will have at their fingertips the one hundred simplest, most efficient strategies for online marketing. Guerrilla Marketing Online Weapons explains how small and medium-size businesses can launch their marketing campaigns electronically. And this hands-on guidebook helps businesses already online to develop and refine their marketing tactics with easy-to-follow techniques. Based on Jay Levinson's best-selling strategies and proven marketing savvy, these weapons are specifically developed and tailored for the online world, making this book an extremely valuable tool for the twenty-first-century guerrilla market.

Editorial Reviews

Amazon.com Review

This is an absolutely great book on online marketing, arguably even better than the many previous Guerilla Marketing books. If you follow the advice in this book, you stand a good chance of becoming one of the leaders of online commerce. I will even admit that while reviewing this book, I realized that there was something very simple that Amazon.com Books could do that we hadn't been doing, and in five minutes, I was able to help leverage an existing feature of our company in an entirely new way that may further strengthen our online identity. And, for a marketing book, there can hardly be any stronger recommendation.

From Booklist

Levinson has long helped smaller businesses battle against their larger competitors by plotting strategy in his best-selling "guerrilla marketing" series. The Internet is perfectly suited to Levinson's approach, as he and coauthor Rubin demonstrated in Guerrilla Marketing Online. Now the two authors follow up with specific tips on getting publicity, creating goodwill, gathering information, offering giveaways, advertising, holding special events, getting referrals, etc., in the online marketplace. Though not everyone is happy with the growing commercialization of the Internet, many consumers appreciate the convenience of online shopping and electronic browsing for products and services, and many businesses will want to take advantage of this new chance to reach new customers. Levinson and Rubin show them how. David Rouse

See all Editorial Reviews

Product Details

• Paperback: 208 pages
• Publisher: Mariner Books (August 21, 1996)
• Language: English
• ISBN-10: 039577019X
• ISBN-13: 978-0395770191
• Product Dimensions: 8.9 x 6 x 0.5 inches
• Shipping Weight: 9.6 ounces
• Average Customer Review: 2.8 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #1,792,594 in Books (See Top 100 in Books)

More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

2.0 out of 5 stars Handier 4 years ago, July 25, 2000

By 

Howard Bell - See all my reviews

This review is from: Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity (Paperback)

Nothing dates faster than a book on the internet and this one is no exception. Like other reviews pointed out, it was out of date three years ago. While there are a few good points in it but these tend to be ones that are general and not internet focused. If you have no knowledge on the internet then you might find the odd bit of useful information otberwise look elsewhere.

7 of 7 people found the following review helpful:

3.0 out of 5 stars It's already outdated, May 16, 1997

By A Customer

This review is from: Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity (Paperback)

Maybe it was exciting when first released, but so much has happend since the book was put together that it is now falls short of the mark

6 of 6 people found the following review helpful:

2.0 out of 5 stars Sorry to disagree with Paul Allen, but...., July 19, 2001

By 

"arioziman" (New York United States) - See all my reviews

This review is from: Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity (Paperback)

I hate to disagree with someone who obviously had enough business sense to co-found Microsoft, but this book is terribly outdated. The minute it was put to print, it became terribly outdated.

Perhaps when the book was written, in the Mid-90s, it offered help in the new frontier of ecommerce. Now, it will just confuse anybody who doesn't know better.

Why?

Simply put, it doesn't speak of many new methods of marketing online. Banner Advertising, Search Engines, Site Design, and Opt In Email are no where to be found in this book. The book definitely has a very outdated feel to it, and I do not see how this book could be useful to anyone interested in online promotion.