Guerrilla Marketing With Technology Unleashing The Full Potential Of Your Small Business [Paperback]

Jay Conrad Levinson (Author)

Book Description

Publication Date: October 10, 1997

For more than twenty years, Jay Levinson has been arming small businesses with the strategies and tactics to compete with the big guys by substituting time, energy, and imagination for money. In Guerrilla Marketing With Technology he shows how virtually every aspect of a small business can be enhanced through technology. Even with minimal investment in and experience with computers, databases, and the Internet, small businesses can maximize their limited resources and reap big profits. Without technical jargon, Levinson covers all the basics to get even the most technologically shy up and running.

Editorial Reviews

Amazon.com Review

Jay Conrad Levinson, who has built a following as developer and head evangelist of the so-called guerrilla marketing movement, believes the myriad technological opportunities inherent in today's high-tech world are precisely what small businesses need to "propel them to their goals at rocket speed." In Guerrilla Marketing with Technology: Unleashing the Full Potential of Your Small Business, Levinson explains how to use technology to maximize efficiency, improve customer relations, and boost profits. Specific tips and guides to projects such as online researching and desktop publishing are included.

About the Author

Jay Conrad Levinson is chairman of Guerrilla Marketing International, a northern California-based consulting firm specializing in low-cost, high-impact marketing principles for small businesses. He is the publisher of The Guerrilla Marketing Newsletter and author of the bestselling marketing series of all time, including Guerrilla Marketing, Guerrilla Marketing Attack, and The Guerrilla Marketing Handbook.

Product Details

• Paperback: 224 pages
• Publisher: Basic Books (October 10, 1997)
• Language: English
• ISBN-10: 0201328046
• ISBN-13: 978-0201328042
• Product Dimensions: 9.2 x 6.1 x 0.6 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,743,155 in Books (See Top 100 in Books)

More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.

Customer Reviews

Most Helpful Customer Reviews

31 of 31 people found the following review helpful:

5.0 out of 5 stars A Masterful Job Bringing Marketing And Technology Together!, January 2, 1999

By A Customer

This review is from: Guerrilla Marketing With Technology Unleashing The Full Potential Of Your Small Business (Paperback)

     The advancements made in technology has allowed many small businesses to become highly successful enterprises. They have come to realize that the number of options available to them will greatly enhance their abilities to market themselves in our fast-paced business world. Jay Conrad Levinson, the author and publisher of a number of popular guerrilla marketing books, provides helpful insight into how any small business can reap financial rewards by taking full advantage of technology readily available to them.      Guerrilla Marketing With Technology, sub-titled Unleashing the Full Potential of Your Small Business, offers real solutions for small businesses to allow them to compete with larger companies with considerably more resources. Levinson offers sound marketing guidance throughout the book on matters as streamlining, reorganizing, and conserving resources, purchasing and using computers, fax machines, using e-mail and the Internet, creating and using newsletters, and other effective marketing tools. He provides a number of technology tips, a glossary of terms, and a quiz to test one's "techficiency quotient," intended to provide an idea of where and how technology can be put to use to promote one's own business.      Readers will find the innovative letter question and answer approach used by Levinson non-threatening. My initial impression was that these could be actual questions posed to him by anyone conducting a business. In fact, the many letters that pack this book were actually adapted from online dialog with the author himself. His answers are frank, penetrating, and convey solid advice about adapting technology for business use. They provide the human element of intimate counseling offered by a live consultant!      As with other books in the Guerrilla Marketing series, this one is intended to serve as a wake-up call to put sound business marketing principles to use with the expectation to succeed with any kind of business endeavor. Levinson does a masterful job bringing marketing and technology together in one book! This is must reading for small businesses with small budgets that want to become more successful in the marketplace. Levinson will show you how!

0 of 62 people found the following review helpful:

3.0 out of 5 stars very well written and worth the time., May 28, 1998

By A Customer

This review is from: Guerrilla Marketing With Technology Unleashing The Full Potential Of Your Small Business (Paperback)

If I were to write a review abouth this book It would yake more than the 1,000 word limit as this review would take on a bit of cirtic aand a bit of praise and other statements that would inlighten Jay and his concept on the small business tech. iIt too would find a outlet to those that are seeking are far reaching detailed account to the small business concept. I too would urge Jay to go farther than his limited reports and findings and to get inside the real truth of the small business investor. I too wise JAY ALL THE BEST.