The advancements made in technology has allowed many small businesses to become highly successful enterprises. They have come to realize that the number of options available to them will greatly enhance their abilities to market themselves in our fast-paced business world. Jay Conrad Levinson, the author and publisher of a number of popular guerrilla marketing books, provides helpful insight into how any small business can reap financial rewards by taking full advantage of technology readily available to them. Guerrilla Marketing With Technology, sub-titled Unleashing the Full Potential of Your Small Business, offers real solutions for small businesses to allow them to compete with larger companies with considerably more resources. Levinson offers sound marketing guidance throughout the book on matters as streamlining, reorganizing, and conserving resources, purchasing and using computers, fax machines, using e-mail and the Internet, creating and using newsletters, and other effective marketing tools. He provides a number of technology tips, a glossary of terms, and a quiz to test one's "techficiency quotient," intended to provide an idea of where and how technology can be put to use to promote one's own business. Readers will find the innovative letter question and answer approach used by Levinson non-threatening. My initial impression was that these could be actual questions posed to him by anyone conducting a business. In fact, the many letters that pack this book were actually adapted from online dialog with the author himself. His answers are frank, penetrating, and convey solid advice about adapting technology for business use. They provide the human element of intimate counseling offered by a live consultant! As with other books in the Guerrilla Marketing series, this one is intended to serve as a wake-up call to put sound business marketing principles to use with the expectation to succeed with any kind of business endeavor. Levinson does a masterful job bringing marketing and technology together in one book! This is must reading for small businesses with small budgets that want to become more successful in the marketplace. Levinson will show you how!
We live in a time where anything is possible through the power of technology. But it helps if you know how to use it. In this book, the author goes on to talk about what weapons you have available to you in regards to technology. With small businesses growing faster than ever before, every business owner has to be on top of their game to ensure they are up to date with technology and how to use that in the best way possible to market their company or product.
The book shows the ways that you can use this advantage and start marketing your company to the masses. Any business owner who is looking to understand what they don't, pick up this book and start reading.
If I were to write a review abouth this book It would yake more than the 1,000 word limit as this review would take on a bit of cirtic aand a bit of praise and other statements that would inlighten Jay and his concept on the small business tech. iIt too would find a outlet to those that are seeking are far reaching detailed account to the small business concept. I too would urge Jay to go farther than his limited reports and findings and to get inside the real truth of the small business investor. I too wise JAY ALL THE BEST.