Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume) [Paperback]

Jay Conrad Levinson (Author)

Book Description

Publication Date: November 1, 1990 | Series: Plume

Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.

Editorial Reviews

From Library Journal

In a sequel to his Guerrilla Marketing ( LJ 2/15/84) and Guerrilla Marketing Attack ( LJ 3/15/89), Levinson offers a practical approach to his technique. He defines a weapon "as a method of communication or contact with customers and prospects designed to render service, improve quality, clarify benefits, enhance credibility, or make the customer or prospect feel good." Weapons studied include pricing, brand-name awareness, follow-up, speed, neatness, and credibility. This very practical guide should be consulted by both practitioners and students of business. All three books are recommended to public libraries with comprehensive business collections.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed Business Information, Inc.

Review

"This very practical guide should be consulted by both practitioners and students of business." --Library Journal --This text refers to the Audio CD edition.

Product Details

• Reading level: Ages 18 and up
  
• Paperback: 272 pages
• Publisher: Plume (November 1, 1990)
• Language: English
• ISBN-10: 0452265193
• ISBN-13: 978-0452265196
• Product Dimensions: 8 x 5.4 x 0.6 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 3.9 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #272,041 in Books (See Top 100 in Books)
  • #46 in Books > Business & Investing > Marketing & Sales > Marketing > Industrial

More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.

Customer Reviews

Most Helpful Customer Reviews

21 of 22 people found the following review helpful:

5.0 out of 5 stars This book should get 10 stars, November 30, 2005

By 

Dottie Randazzo "Reader of Everything" (Delaware, USA) - See all my reviews
(REAL NAME)   

This review is from: Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume) (Paperback)

When I first started my business 13 years ago I didn't know the first thing about marketing. The book is divided into two parts, 50 things you can do that don't cost anything and 50 things that cost. This book was my bible and there were only 3 things that wouldn't work with my business. My phone began to ring and my friends were impressed with my marketing skills. I didn't feel I had marketing skills. I just knew how to read and follow instructions. I highly recommend this book for anyone getting started or for anyone just wanting to jump start their business and see if there is anything that they could do and maybe aren't.

9 of 10 people found the following review helpful:

5.0 out of 5 stars GREATEST ADVERTISING AND MARKETING BOOK EVER WRITTEN, December 23, 2000

By A Customer

This review is from: Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume) (Paperback)

As a small business owner, I have read dozens of books on advertising and marketing. Most deal with theory and few with real world solutions. This book gives you 100 ideas that you can use to improve sales. Many with low cost. Truly an amazing work!!

8 of 9 people found the following review helpful:

5.0 out of 5 stars Common sense is really not so common!, September 4, 2005

By 

Veronica Belshaw "aliijewelryhawaii" (kona, HI) - See all my reviews
(REAL NAME)   

This review is from: Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume) (Paperback)

I received this book and was thoroughly impressed with it's simplicity and layout. I was feeling very nervous about opening my own retail store in beautiful Hawai'i, but Jay Conrad Levinson's books really helped me to quantify what EXACTLY I need to do to lessen my fear of venturing into the unknown *insert final frontier styled music here, lol* Incidentally, I was able to get a great location, but I learned that the buck does not stop just there - with my arsenal of low cost marketing tactics, I really think that we can enjoy some kick arse sales. We have been open for three business days, who knows what the future may bring - however, due to the aid of these books, Im feeling more confident about the unknown. Marketing, service and quality of product is key, baby. Cheers, Veronica