Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work (Guerilla Marketing Press) [Paperback]

Jay Conrad Levinson (Author), Rick Frishman (Author), Michael Larsen (Author), David L Hancock (Author)

Book Description

ISBN-10: 1600376606 | ISBN-13: 978-1600376603 | Publication Date: January 1, 2010 | Edition: Expanded

Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help authors sell their work before and after it’s published. This life range of weapons-practical low-cost and no-cost marketing techniques-will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

Editorial Reviews

Book Description

Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help authors sell their work before and after it’s published. This life range of weapons-practical low-cost and no-cost marketing techniques-will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

About the Author

• Jay Conrad Levinson, the father of Guerrilla Marketing, has sold more than 21 million Guerrilla Marketing books since 1984 • Rick Frishman is the president of Planned Television Arts, one of the top publicity firms in the book publishing industry • Michael Larsen is a successful literary agent and the author of Literary Agents and How to Write a Book Proposal. • David Hancock is the Chief Evangelist for the Entrepreneurial Author and founder of Morgan James Publishing.

Product Details

• Paperback: 300 pages
• Publisher: Morgan James Publishing; Expanded edition (January 1, 2010)
• Language: English
• ISBN-10: 1600376606
• ISBN-13: 978-1600376603
• Product Dimensions: 9.1 x 6 x 0.7 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Best Sellers Rank: #207,904 in Books (See Top 100 in Books)

More About the Author

David Hancock is the Founder of Morgan James Publishing and The Ethan Awards, and has co-authored nine books including Guerrilla Marketing for Writers and The Entrepreneurial Author. David also sits on the Executive Board of Habitat for Humanity Peninsula. NASDAQ cites David as one of the world's most prestigious business leaders and reported to be the future of publishing.

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

4.0 out of 5 stars Delivers Marketing "Weapons" for Authors, April 2, 2010

By 

Laura Cross (Los Angeles, CA) - See all my reviews
(REAL NAME)   

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This review is from: Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work (Guerilla Marketing Press) (Paperback)

"Guerrilla Marketing For Writers" offers proven, non-traditional marketing tactics to help authors sell their books before and after publication, based on the "The Fifteen Most Important Marketing Secrets":

1. Content that delivers
2. Commitment to a marketing program
3. Investment in your marketing campaign
4. Consistent marketing
5. Displaying confidence
6. Patience with your marketing plan
7. Using an assortment of marketing strategies
8. Understanding that profits come subsequent to the sale
9. Providing convenience for customers
10. Adding an element of `amazement' to your marketing
11. Measuring the effectiveness of your marketing campaign
12. Involvement with readers
13. Interdependence between you and your alliances
14. The technology and skills to promote
15. Consent from the people you market to

The authors begin with an overview of how the publishing industry works and then delve into the most powerful weapons in your arsenal for selling your book:
* You
* Your Networks
* Word of Mouth
* Viral Marketing
* Platform
* Talks
* Tours
* Publicity

The book details 100 low-cost and no-cost marketing strategies including: your elevator speech, TV, radio, and print interviews, satellite tours, media/speaker's kit, press releases, strategic alliances, webcasts, giveaways, surveys, reading and discussion groups newsletters, articles, audio, and video. Each strategy is accompanied by "guerrilla tactic" tips, such as this one related to business cards, "Double the width of your card and fold it in half, so you have four sides for information. And if you leave it flat - voila! - it's a bookmark."

The authors intersperse real-life "war stories" throughput the text and include an information-packed resource section with a Sample Media Kit, a Publicity Campaign Timeline, a detailed Publicity Questionnaire, and a list of the Top 100 Markets in the U.S. For authors needing a few more marketing "weapons", "Guerrilla Marketing for Writers" delivers.

13 of 16 people found the following review helpful:

2.0 out of 5 stars For "BOOK" writers ONLY, not all writers., September 12, 2010

By 

J. Bodnar "J. Bodnar" (Florida) - See all my reviews
(REAL NAME)   

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This review is from: Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work (Guerilla Marketing Press) (Paperback)

I was interested in this book because it says it offers ways to help sell more of your work (and I am a writer). This is misleading. This book, and the information in it, is ONLY for the book writer. Not all writers are book writers! There are magazine writers, commercial writers, copywriters, etc. This book sounds like it is for all writers. But, it is not! BEWARE of this. It was of no use to me when I cracked it open, because I am not a book writer. This book will only pertain to you if you are a book writer and have books published (whether through traditional or self publishing routes). But it pertains to no other type of writing. Plus, the information is kind of basic in telling you how to promote your books (e.g., giving speeches, having a passion for your books, telling everyone you meet about them, being excited about them, etc.). This is a book you should first find at your local bookstore or library to thumb through to see if it is of interest to you. Then if you want to purchase it, log on to this site and buy (as it is cheaper here). I also think there were too many authors for this one book. I found so much repitition of ideas and messages that it lead me to believe they split up the chapters, all working on different ones, but covered much of the same thing in many places (just saying it differently).

3 of 3 people found the following review helpful:

3.0 out of 5 stars Insubstantial, February 13, 2011

By 

Steven Lewis, Author "Ghostwriter and ebook a... (Mosman, NSW Australia) - See all my reviews

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This review is from: Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work (Guerilla Marketing Press) (Kindle Edition)

This book feels like a unending list, mostly expressed in bullet points with lots and lots of space between them to get the page count up.

Rather like the "Chicken Soup" books of which the authors are so in awe, this book makes you feel good for a while -- look, it can be done! -- until you want to know *how* it can be done. Twitter, a massive potential marketing resource for cash-strapped writers, is despatched in a pullout box. But how do I become effective on Twitter? What are the dos and don'ts? Do I just open an account and start bashing away?

And it is riddled with errors, the sort of errors that look like they come from sloppy formatting as the manuscript is converted to an ebook.

So, if you want a huge list of things you can do, provided you're willing to go away and research them further, this is the book for you. For me, I would have preferred if they'd stuck with a couple of things and done them well, giving a start-to-finish guide to accomplishing them.