This manual shows writers 100s of low-cost ways to market their books, before and after they're published.
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Book Description
Editorial Reviews
Amazon.com Review
There are writers who would be horrified at the tactics laid out in Guerrilla Marketing for Writers, perhaps because marketing oneself as one might a commodity is at odds with the artistic temperament. Alas, those writers are unlikely to find themselves at the helm of such publishing fleets as the Chicken Soup or, well, Guerrilla Marketing series.
HarperCollins publishes 1,200 books a year, according to the authors of Guerrilla Marketing for Writers. Is there a snowball's chance in hell that their publicity department can adequately promote all of them? Of course not. Don't let someone else's publicity department drop the ball when it comes to your book. Guerrilla Marketing's 100 weapons for selling your work range from creating media kits and promotional calendars to appearing at book-group discussions and fundraisers. Each "weapon" is rated by its monetary cost to the author, and well over half are free. While the authors advise that this book will help in the promotion of "any kind of book, from poetry to textbooks," most of its tactics seem best suited to nonfiction. The authors' overarching philosophy? Think like an entrepreneur. "Don't think like a writer who has something to say; think like an author who has a lifetime of books, products, and services to sell." --Jane Steinberg
Review
"Fortunately there is a Guerrilla Marketing book for the writer. Enlist now and requisition your weapons. Don't go into the publishing jungle unarmed." -- Dan Poynter, author of THE SELF-PUBLISHING MANUAL
"This book teaches the marketing tools every writer needs to know today." -- John Gray, Author of MEN ARE FROM MARS, WOMEN ARE FROM VENUS
"Writers create babies called books and then orphan them. Read this book and make your book a bestseller ... and that's the right idea!" -- Mark Victor Hansen
"This book teaches the marketing tools every writer needs to know today." -- John Gray, Author of MEN ARE FROM MARS, WOMEN ARE FROM VENUS
"Writers create babies called books and then orphan them. Read this book and make your book a bestseller ... and that's the right idea!" -- Mark Victor Hansen
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Customer Reviews
Most Helpful Customer Reviews
50 of 56 people found the following review helpful
Format:Paperback
As the author of 24 books which enjoy a worldwide circulation in excess of a million and a half copies and whose books have been translated into 37 languages, I recommend Guerilla Marketing for Writers to any author who aspires to success. <P)
If this book had existed twelve years ago, my income would be several times what it is today. I would have avoided numerous expensive mistakes because I would have more realistic expectations of who should do what in publishing. Guerilla Marketing for Writers presents an insider's view of what really goes on in publishing and outlines over one hundred specific, affordable and practical ways authors can promote their book and leverage of its success.
Guerilla Marketing for Writers presents a doable tutorial that will help every author who adopts even just a few of its ideas. It's message won't be appreciated by those who feel "marketing should be left for publishers" but will be appreciated by authors who respect their work enough to want to promote their book to its maximum potential. Just one of the ideas in this book can lead to a more profitable future. For over twenty years, Jay Conrad Levinson has been helping small businesses in general promote themselves to greater success. Now, authors can benefit from his and his co-author's wisdom adapted to their specific needs. If you want to write a book, begin by reading this book (as well as Michael Larsen's How To Write a Book Proposal).
29 of 31 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
As a writer of fiction, I bought this book to help me sell my writing. Needless to say, I was disappointed when I realized that this book is geared for non-fiction, specifically self-help type writing. That isn't to say that this book can't help fiction writers, but the vast majority of these "weapons" are geared for people who can make a career of traveling to give talks. Tell me, how is a sci-fi writer supposed to do that? Perhaps it's a lack of imagination on my part, but if you're a fiction writer, save your money. Or, if you have some extra to burn, buy it, but keep in mind that most of these "weapons" come with the caveat, "This may not be helpful for fiction writers...." or "Fiction writers won't be able to use this...."
Just be aware.
Just be aware.
33 of 36 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
The introduction pretty well sums up the fatal flaw in this book: "But [this book] isn't a how-to book, it's a what-to book."
You have to ask: How much good is knowing what to do if you don't know how to do it? Go rebuild the engine in your car. I told you what to do; you will have to find out how to do it somewhere else. Save yourself the trouble and go somewhere else to begin with.
I bought this book to learn how to market my novels. I get: "In this respect [promotion] novelists are luckier than nonfiction writers. Not much is expected from them in the way of promotion.(page 87)" How much less? None? A little bit? Which ones of the 100 "weapons" should I use? Though I forced myself through the rest of the book and its interminably boring lists, I never found the answer.
I will have to say the authors practise what they preach. I would bet they have used all the gorilla (my spelling) weapons in this book, and then some, to sell every copy they can; including, I suspect, many of the glowing reviews on this page from members of their "network." You push my book and I will push yours.
It is a shame that American literature has come down to who is the best marketer. Maybe that is why many new novels, which used to keep me glued to my seat, now get slammed shut after the first few chapters. Maybe the next one will be better.
This book is cotton candy: real yummy but no substance: sugar air. The best part is the money-back guarantee, which the authors proudly proclaim, is a safe bet because most people won't take you up on it.
I have to give it some credit for the appendixes. Of course, you could get the same thing with a few simple internet searches, but I hate to be all negative.
If you buy this book, you may find yourself saying: "I've been guerillaed."
You have to ask: How much good is knowing what to do if you don't know how to do it? Go rebuild the engine in your car. I told you what to do; you will have to find out how to do it somewhere else. Save yourself the trouble and go somewhere else to begin with.
I bought this book to learn how to market my novels. I get: "In this respect [promotion] novelists are luckier than nonfiction writers. Not much is expected from them in the way of promotion.(page 87)" How much less? None? A little bit? Which ones of the 100 "weapons" should I use? Though I forced myself through the rest of the book and its interminably boring lists, I never found the answer.
I will have to say the authors practise what they preach. I would bet they have used all the gorilla (my spelling) weapons in this book, and then some, to sell every copy they can; including, I suspect, many of the glowing reviews on this page from members of their "network." You push my book and I will push yours.
It is a shame that American literature has come down to who is the best marketer. Maybe that is why many new novels, which used to keep me glued to my seat, now get slammed shut after the first few chapters. Maybe the next one will be better.
This book is cotton candy: real yummy but no substance: sugar air. The best part is the money-back guarantee, which the authors proudly proclaim, is a safe bet because most people won't take you up on it.
I have to give it some credit for the appendixes. Of course, you could get the same thing with a few simple internet searches, but I hate to be all negative.
If you buy this book, you may find yourself saying: "I've been guerillaed."
Most Recent Customer Reviews
Invaluable
Writers are their own marketers. This combined with "The Essential Guide for Getting Your Book Published" are your wing men to selling your book.
Published 1 month ago by Brendan
Just what I needed
As a first-time, self-published author this book has been an excellent resource for simple, effective, and (mostly) free methods of promoting my book.
Published 2 months ago by Gilbert Michelini
Proven Techniques from Proven Agents
I met Mr. Larsen when he spoke at the Houston Writer's Guild's Fall 2010 Conference. Having read the book, I can say with confidence, he believes in his product and the guides... Read more
Published 11 months ago by Elias J. Mcclellan
Topnotch and Useful
This is a great book for anyone trying to figure out how to market their book on a tight budget. Informative and up-to-date.
Published on May 22, 2009 by Cat Rambo
A must have if you want to sell your work
This book is a resource for writer who want make a living writing. It has resources and will help you sell your work and ideas and make a profit. Read more
Published on January 13, 2009 by Vickie Jimenez
Guerrilla Marketing for Lobsters
I thought the book was filled with great infomation on how to get your story out there.Its all about "out of the box" thinking, which requires thinking and not lots of... Read more
Published on January 4, 2009 by Herbert H. Palmer Jr.
A "hard-hitting" book
Reading this book is like listening to a high pressure salesman, but the pitch is effective. The approach is "hard-hitting" in style with suggestions and topics listed (using... Read more
Published on November 13, 2008 by Barry Parker
FOR GUERRILLAS ONLY!!!!
You know what I am realizing? There are some people who may just like writing poor reviews! This a really good book, especially if you are self starters and passionate about your... Read more
Published on July 10, 2008 by I. Johnson
Guerillas of the Writing World, Unite!
Jay Conrad Levinson, et al, have created another winner, especially for writiers, but mostly for authors, on how to get media attention for yourself and your books, cleverly and... Read more
Published on June 28, 2008 by Mary Lynn Archibald
Filled With Great Ideas
This book outlines many valuable tools in promoting a book. I've found it extremely helpful in promoting my book, Heaven Scent. Read more
Published on February 29, 2008 by Rebecca Talley
Inside This Book
(learn more)
First Sentence:
The United States is in the midst of an entrepreneurial explosion, one of the most hopeful signs for the country's future. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Publishers Weekly, San Francisco, Resource Directory, Big Apple, John Kremer, Will Rogers, Wind Song, Dan Poynter, Guerrilla Selling, Painted Ladies, Stephen King, Time Warner, United States, Broadway Books, Max Perkins, Sue Grafton New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The United States is in the midst of an entrepreneurial explosion, one of the most hopeful signs for the country's future. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Publishers Weekly, San Francisco, Resource Directory, Big Apple, John Kremer, Will Rogers, Wind Song, Dan Poynter, Guerrilla Selling, Painted Ladies, Stephen King, Time Warner, United States, Broadway Books, Max Perkins, Sue Grafton New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 44
books:
See all 44 books this book cites
8
books
cite this book:
See all 8 books citing this book
- Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson on 4 pages
- Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales by Orvel Ray Wilson on page 122, page 137, and Back Matter
- Men Are from Mars, Women Are from Venus: The Classic Guide to Understanding the Opposite Sex by John Gray in Front Matter, page 38, and page 41
- Chicken Soup for the Soul: 101 Stories to Open the Heart and Rekindle the Spirit by Jack Canfield in Front Matter, page 45, and page 62
- How High Can You Bounce? by Roger Crawford in Front Matter, and page 107
See all 44 books this book cites
- The Fast Track Course on How to Write a Nonfiction Book Proposal by Stephen Blake Mettee in Back Matter, and Index
- Guerrilla Retailing: Unconventional Ways to Make Big Profits from Your Retail Business (Guerrilla Marketing Series) by Jay Conrad Levinson in Back Matter
- The ASJA Guide to Freelance Writing: A Professional Guide to the Business, for Nonfiction Writers of All Experience Levels by Timothy Harper on page 92
- Publicize Your Book: An Insider's Guide to Getting Your Book the Attention It Deserves by Jacqueline Deval in Back Matter
- Making the Perfect Pitch: How To Catch a Literary Agent's Eye by Katharine Sands on page 86
See all 8 books citing this book
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