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Guerrilla Music Marketing Online: 129 Free & Low-Cost Strategies to Promote & Sell Your Music on the Internet
 
 
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Guerrilla Music Marketing Online: 129 Free & Low-Cost Strategies to Promote & Sell Your Music on the Internet [Paperback]

Bob Baker (Author)
4.8 out of 5 stars  See all reviews (13 customer reviews) |
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Book Description

Publication Date: February 10, 2012

An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets ... it's all covered here.

"Bob's plan for online music marketing is comprehensive, simple, and clear. With a no-excuses attitude and a hot-off-the-press list of current publications, blogs, and digital distributors, this book is a must-read for anyone serious about making a living as a modern musician in the Internet Age."
-Jack Conte, of the popular YouTube duo Pomplamoose

"Bob Baker does it again! This is a wonderful, comprehensive guide to all you should (and shouldn't) be doing to get your music exposed to the masses online."
-Ariel Hyatt, author of Music Success in Nine Weeks

"Pick up this book, turn to any page, and you will start getting ideas you can use right away. Bob Baker gives you what you should be doing right now to win fans, get publicity, and generate sales for your music."
-Jason Feehan and Randy Chertkow, indie musicians and authors of The Indie Band Survival Guide

"When it comes to low-cost, creative music promotion, Bob Baker is your #1 source for hypnotic marketing ideas. Read this book! Your friends will marvel at how you got so popular so fast."
-Dr. Joe Vitale, author of The Attractor Factor and Hypnotic Writing

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Guerrilla Music Marketing Online: 129 Free & Low-Cost Strategies to Promote & Sell Your Music on the Internet + How to Promote Your Music Successfully on the Internet: 2011 Edition + All You Need to Know About the Music Business: Seventh Edition
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Product Details

  • Paperback: 180 pages
  • Publisher: Spotlight Publications (February 10, 2012)
  • Language: English
  • ISBN-10: 0971483876
  • ISBN-13: 978-0971483873
  • Product Dimensions: 9 x 5.9 x 0.5 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #391,666 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Bob Baker Page
Bob Baker
I'm the author of several books, including the "Guerrilla Music Marketing Handbook," "55 Ways to Promote & Sell Your Book on the Internet," "Unleash the Artist Within," and "Branding Yourself Online." Visit www.Bob-Baker.com for lots of creative self-promotion ideas for musicians, writers, artists, and more.

I like horseback riding and long walks on the beach ... No wait, that info is for a different type of online profile. Sorry :-)

Customer Reviews

Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
Bob Baker teaches the online marketing course at what is widely regarded as the top school for the study of modern music in the U.S. If you choose the non-credit option, as of this writing it will cost you $1200 to study with him and a group of students for 12 weeks online. No doubt the camaraderie and assignments with deadlines will push you along through the concepts of marketing. But if you are a self-starter, and in this business you'd better be, you can effectively buy a copy of Bob's syllabus and lecture notes on Kindle for $10. By the time you have implemented even 1/4 of the actions in this book, it will be next year, and time to spend $10 on the new edition. If you are a regular subscriber to internet music newsletters and blogs much of this will be familiar, but you will be reminded, 1 item at a time, of all the stuff you meant to do and still haven't gotten around to.
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1 of 1 people found the following review helpful
Format:Paperback
[...] is celebrating our 15th year online in 2011, and Bob Baker and his "Buzz Factor" ezine have been around even longer than that. He was writing books and web articles way back when the internet was in its infancy. His book Guerrilla Music Marketing Handbook has been an indie best seller for years, and now he has published Guerrilla Music Marketing Online: 129 Free & Low-Cost Strategies to Promote & Sell Your Music on the Internet. It should be noted that Baker is from St. Louis and has a background as a musician and music journalist prior to writing his books and consulting as a marketing guru.

One of Baker's strong points as a writer and marketing guide is his conversational style, which easily guides us though non-intimidating methods. It's built from the ground up, and it presents rational examples for real life musicians to follow. With Baker's guerrilla techniques, you don't need to hire a high-dollar publicist or promoter. Instead, you get your hands dirty and run your own small business marketing your music.

There's plenty of ideas you can try immediately, and with 129 total "tips", you can stay busy for a long time building and expanding your empire. Even though I've been running [...] for 15 years, I still learned from Guerrilla Music Marketing Online. Some ideas were reminders of things I already knew, but had not been using effectively. Other ideas were totally new, even to me. The bottom line is, this book will give you ideas, inspiration, and fuel to kick your music marketing up several notches.
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4 of 6 people found the following review helpful
Format:Paperback
One of the things Bob Baker recommends in this book is reviewing products on Amazon... Well, Bob, you asked for it!

For those of you who don't know Bob Baker: he is the author of a string of books, newsletters, articles, podcasts etc. about music marketing, targeting (unsigned) indie musicians. As such, and because he is very good in marketing himself, Bob has built a solid reputation in the biz over the past 15 years.

The book that made his name was the Guerrilla Music Marketing Handbook which is still a highly useful publication for everyone in a band that doesn't have a clue where to start in the music business. It teaches you that marketing isn't a dirty word (though I think you are already convinced of this when you decide to buy this book), about the importance of knowing yourself, your music and your fans, how to market your music at live gigs and online, where to sell your CD etc.

It's basically an introduction to the subject of marketing with a large part dedicated to internet marketing.

Guerrilla Music Marketing Online is Baker's newest book. If you have read the latest edition of the Guerrilla Music Marketing Handbook, most of what you read in this new bundle will sound very familiar to you.

Again, we learn what a good website should contain, that CD Baby is the place to offer your CDs and MP3s, how social media can help you etc. The main differences are that it's divided into short chapters ("strategies") and that the information has been updated - which is obviously a good thing in the ever faster changing world of the Internet. The latter also means that some of the info in this book will be outdated soon as well.

For those who haven't read the other title, Guerrilla Music Marketing Online might come in handy, especially if you're new to music and marketing.

Others might be slightly disappointed, though. The weak points of Baker's work are that his advice is sometimes of a very general nature and that he often repeats himself. Now I know that repetition is important to get the message through, but if you always mention the same names as examples of musicians who know how to use the Net (John Taglieri, David Nevue, Pomplamoose) you might wonder if these are the only successful indie musicians Bob knows. Isn't it time for a few new names to show the world that your methods work?

It might also be a good idea if Baker would have paid specific attention to the quickly growing number of artists who do NOT play live (because they can't or don't like to) and thus, ONLY have the Net to market themselves. Despite its title, much of what is written in Guerrilla Music Marketing Online applies to people who do not only have or need a website, but also have a strong presence offline - on stage, to be more precise.

So is this a hit or miss? It depends on who you are and what you know already.
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Most Recent Customer Reviews
Must have for any serious musician
Guerrilla Music Marketing Online is packed full of information and inspiration.
I trust and value Bob Baker's resources to bring clarity, direction and motivation. Read more
Published 1 month ago by Walt Pitts
Just follow the steps!
I bought Bob's book about 8 months ago. It was jam packed with info and idea's and I was a little intimidated to even start implementing any of the info at first. Read more
Published 1 month ago by Bultaco
Best Book I've Found...
I've read a lot of books on marketing, but this is the first one I can say gave me some good ideas that I hadn't thought of. Read more
Published 1 month ago by VerLin
Actionable advice, easy to digest and apply
I always open Bob Baker's emails. His advice is to the point, no BS, and easily applicable for even the most marketing-averse musician. Read more
Published 1 month ago by Conor Ebbs
Save time & pain - go straight to the expert - Bob Baker
As an indie artist I have worked long and hard to market my music and there's one person who I keep coming back to for advice that just WORKS - Bob Baker! Read more
Published 1 month ago by Peter Woolston
Full of New Ideas and Tricks
It's just so hard for us indie musicians today to make even a small splash on the sea of online marketing. Read more
Published 1 month ago by KOKO-Bryan Dean Trio
Full of great ideas and tips.
This books tells it like it is. You get pointers, ideas, tips, sometimes tricks to getting your music in front of as many people as possible, but the bottom line is you have to do... Read more
Published 1 month ago by Chris
A Must for Every Musician
This book is an absolute must for any musician trying to make it in today's market. Bob is very clear, concise and provides simple but powerful strategies for success. Read more
Published 1 month ago by I Live for Music
Entertaining, structured, insighful, straight to the point
This book will work perfectly for you if:

- you don't like fluffy introductions but straight to the point person;
- you are hectic and creative, and not patient... Read more
Published 3 months ago by Public Different
Bob Baker's
Once again Bob Baker brings us up to date with everything we should know in Guerrilla Music Marketing. Read more
Published 3 months ago by J. D. Blaize
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