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Good Book... But Only If You're New To Music Marketing
on May 26, 2011
One of the things Bob Baker recommends in this book is reviewing products on Amazon... Well, Bob, you asked for it!
For those of you who don't know Bob Baker: he is the author of a string of books, newsletters, articles, podcasts etc. about music marketing, targeting (unsigned) indie musicians. As such, and because he is very good in marketing himself, Bob has built a solid reputation in the biz over the past 15 years.
The book that made his name was the Guerrilla Music Marketing Handbook which is still a highly useful publication for everyone in a band that doesn't have a clue where to start in the music business. It teaches you that marketing isn't a dirty word (though I think you are already convinced of this when you decide to buy this book), about the importance of knowing yourself, your music and your fans, how to market your music at live gigs and online, where to sell your CD etc.
It's basically an introduction to the subject of marketing with a large part dedicated to internet marketing.
Guerrilla Music Marketing Online is Baker's newest book. If you have read the latest edition of the Guerrilla Music Marketing Handbook, most of what you read in this new bundle will sound very familiar to you.
Again, we learn what a good website should contain, that CD Baby is the place to offer your CDs and MP3s, how social media can help you etc. The main differences are that it's divided into short chapters ("strategies") and that the information has been updated - which is obviously a good thing in the ever faster changing world of the Internet. The latter also means that some of the info in this book will be outdated soon as well.
For those who haven't read the other title, Guerrilla Music Marketing Online might come in handy, especially if you're new to music and marketing.
Others might be slightly disappointed, though. The weak points of Baker's work are that his advice is sometimes of a very general nature and that he often repeats himself. Now I know that repetition is important to get the message through, but if you always mention the same names as examples of musicians who know how to use the Net (John Taglieri, David Nevue, Pomplamoose) you might wonder if these are the only successful indie musicians Bob knows. Isn't it time for a few new names to show the world that your methods work?
It might also be a good idea if Baker would have paid specific attention to the quickly growing number of artists who do NOT play live (because they can't or don't like to) and thus, ONLY have the Net to market themselves. Despite its title, much of what is written in Guerrilla Music Marketing Online applies to people who do not only have or need a website, but also have a strong presence offline - on stage, to be more precise.
So is this a hit or miss? It depends on who you are and what you know already.