Guerrilla Networking: A Proven Battle Plan to Attract the Very People You Want to Meet (Guerilla Marketing Press) [Paperback]

Jay Conrad Levinson (Author), Monroe Mann (Author)

Book Description

Series: Guerilla Marketing Press | Publication Date: November 20, 2007

Traditional networking is all about "meeting people." The success you reap in life, however, is directly correlated to - not how many people you meet - but rather, how many people want to meet you. Guerrilla Networking is all about "becoming the type of person other people want to meet." Learn how from both guerrilla marketing legend Jay Conrad Levinson, and Monroe Mann, author of The Theatrical Juggernaut and founder of Unstoppable Artists, LLC in New York City.

Editorial Reviews

Review

An incredibly simple, and yet, original concept. The idea behind guerrilla networking makes perect and logical sense. I recommend this book to all members of my networking organization. -- Dr. Ivan Misner, founder of BNI & NY Times "Bestselling Author of Masters of Networking"

About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

Monroe Mann is a successful motivational coach and certified guerilla marketer. He developed his motivational skills as an entrepreneur, military veteran, Hollywood director and producer, and co-author of Guerilla Networking with guru Jay Conrad Levinson.

Product Details

• Paperback: 305 pages
• Publisher: Morgan James Publishing (November 20, 2007)
• Language: English
• ISBN-10: 1600370160
• ISBN-13: 978-1600370168
• Product Dimensions: 8.8 x 5.9 x 0.8 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (25 customer reviews)
• Amazon Best Sellers Rank: #1,240,186 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

3.0 out of 5 stars Common Sense with a heavy dose of enthusiasm, May 11, 2009

By 

Steven Savage "Steve Savage" (California) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Guerrilla Networking: A Proven Battle Plan to Attract the Very People You Want to Meet (Guerilla Marketing Press) (Paperback)

Pros: Tells the hard truth about Networking. Extremely enthusiastic. Has actual examples. Easy to read.

Cons: Book may be too simple for those that grasped its main point. Enthusiasm can get overdone. Repetitive.

Summary: A good book for people stuck in the mire of old-fashioned networking and in need of a way out. Not as useful if you already "get" it

This is an odd book - it's got the feel of a seminar in book form, and is a mix of small bite-sized tips and personal testimonies. Either apart would not have made a complete book, so I think the inclusion of the different sections was necessary, and the two parts work well.

The theme of this book is stunningly simple, and one some people have realized on their own - traditional Networking doesn't work, your goal should to be someone people want to meet and do things on your own. In other words, be worth meeting.

To hammer home that point there are fifty tips to help you become the "Guerrilla Networker" - the person who gets interesting, gets involved, and gets noticed. The usefulness of these varies highly depending on your own personal experience and knowledge. Some are simple and repetitive, some are actually quite insightful, and most are based on breaking out of the old hand-out-cards-try-and-meet-people networking stereotype.

Along with these fifty tips are a variety of short life stories collected from people the authors know - people that are Guerrilla Networkers. These vary widely - and usefully - so there's probably a few people in there you'd like to emulate or meet. Some of this section feels a bit like self-promotion (though as that's part of Guerrilla Networking, I'm not going to fault the folks)

Finally at the end, there are some exercises. These are quite good and make some excellent points about Networking and self-improvement.

Throughout the book there's a lot of enthusiasm, several uses of capitalization, the entire effect of is to be a mixture of fun and inspiring and annoying and overblown. It is relentlessly positive, and it gets under your skin - in a good way.

This book is essentially for people stuck in the old-school networking rut or a general networking rut. If your networking is going nowhere, if you hand out cards and hope, this may be a good purchase just to shock you out of your rut (in a friendly way). On the other hand if the lessons of the book sound like something you already know - then the book is at best a purchase just to make sure you get inspired and think outside the box. I can't recommend it to a person who realizes networking is about being networkable unless they haven't figured out how to apply the realization.

3 of 3 people found the following review helpful:

1.0 out of 5 stars Ridiculous, November 30, 2010

By 

Mookie (NYC) - See all my reviews

This review is from: Guerrilla Networking: A Proven Battle Plan to Attract the Very People You Want to Meet (Paperback)

I suppose I should start off by saying I actually agree with the overall premise of this book - be a truly amazing person & others will want to know you. Agreed. The issue I have with this book is the overly simplistic path to this goal prescribed by the authors which often veers off into just plain ridiculous. One example is a passage in which the authors provide advice on meeting someone considered to be difficult to connect with, using Keanu Reeves as an example. Not a problem folks, all you need to do is become "a millionaire who can finance one of his pet projects" so that you can "hire him as an actor". Yes those are word for word quotes from this book. What's truly disturbing though, is the cultish, scammy disclaimer (repeated throughout the book) of "Easy? No. But doable, YES!" So no matter how outlandish the advice, the authors maintain this rah rah/nothing's impossible mantra that's meant to deflect any rational thought as nothing more than non-believers without vision and drive. So for all of you who yearn to realize your childhood dreams of becoming a fireman/astronaut/ballerina, you now have a book to cheer you on! Nothing's impossible....

3 of 4 people found the following review helpful:

5.0 out of 5 stars This Book Made My Network as Strong as a Gorilla, February 20, 2009

By 

Simon Stapleton (Nailsworth, England) - See all my reviews

This review is from: Guerrilla Networking: A Proven Battle Plan to Attract the Very People You Want to Meet (Guerilla Marketing Press) (Paperback)

Anything with 'Guerrilla' in the title makes me want to know more, so I had to see what this book was all about. I contributed to Levinson's (and Perry's) upcoming book, the next installment of 'Guerrilla Marketing for Job Hunters' so I knew I was going to enjoy this one too.

Like the other 'Guerrilla' books, it gives straightforward, no-nonsense advice on pinpointing your target contacts and dangling carrots to draw them in. I particularly like the success-stories and views from industry experts.

The most important thing of all is that to make the most of this book, you have to work at it and apply the advice. It isn't a book to read and then put down. This is why it is so powerful!

My results after 6 months of first reading this book was a network four times the original size, and the quality of the contacts was far greater - in many cases C-level.