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Guerrilla Networking: A Proven Battle Plan to Attract the Very People You Want to Meet Paperback – July 29, 2009

27 customer reviews

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Editorial Reviews

Review

An incredibly simple, and yet, original concept. The idea behind guerrilla networking makes perect and logical sense. I recommend this book to all members of my networking organization. -- Dr. Ivan Misner, founder of BNI & NY Times ""Bestselling Author of Masters of Networking""
--This text refers to an out of print or unavailable edition of this title.

About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.


Monroe Mann is a successful motivational coach and certified guerilla marketer. He developed his motivational skills as an entrepreneur, military veteran, Hollywood director and producer, and co-author of Guerilla Networking with guru Jay Conrad Levinson.
--This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Paperback: 272 pages
  • Publisher: AuthorHouse (July 29, 2009)
  • Language: English
  • ISBN-10: 1449000355
  • ISBN-13: 978-1449000356
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #1,642,618 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Steven Savage on May 11, 2009
Format: Paperback Verified Purchase
Pros: Tells the hard truth about Networking. Extremely enthusiastic. Has actual examples. Easy to read.

Cons: Book may be too simple for those that grasped its main point. Enthusiasm can get overdone. Repetitive.

Summary: A good book for people stuck in the mire of old-fashioned networking and in need of a way out. Not as useful if you already "get" it

This is an odd book - it's got the feel of a seminar in book form, and is a mix of small bite-sized tips and personal testimonies. Either apart would not have made a complete book, so I think the inclusion of the different sections was necessary, and the two parts work well.

The theme of this book is stunningly simple, and one some people have realized on their own - traditional Networking doesn't work, your goal should to be someone people want to meet and do things on your own. In other words, be worth meeting.

To hammer home that point there are fifty tips to help you become the "Guerrilla Networker" - the person who gets interesting, gets involved, and gets noticed. The usefulness of these varies highly depending on your own personal experience and knowledge. Some are simple and repetitive, some are actually quite insightful, and most are based on breaking out of the old hand-out-cards-try-and-meet-people networking stereotype.

Along with these fifty tips are a variety of short life stories collected from people the authors know - people that are Guerrilla Networkers. These vary widely - and usefully - so there's probably a few people in there you'd like to emulate or meet. Some of this section feels a bit like self-promotion (though as that's part of Guerrilla Networking, I'm not going to fault the folks)

Finally at the end, there are some exercises.
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5 of 6 people found the following review helpful By Mookie on November 30, 2010
Format: Paperback
I suppose I should start off by saying I actually agree with the overall premise of this book - be a truly amazing person & others will want to know you. Agreed. The issue I have with this book is the overly simplistic path to this goal prescribed by the authors which often veers off into just plain ridiculous. One example is a passage in which the authors provide advice on meeting someone considered to be difficult to connect with, using Keanu Reeves as an example. Not a problem folks, all you need to do is become "a millionaire who can finance one of his pet projects" so that you can "hire him as an actor". Yes those are word for word quotes from this book. What's truly disturbing though, is the cultish, scammy disclaimer (repeated throughout the book) of "Easy? No. But doable, YES!" So no matter how outlandish the advice, the authors maintain this rah rah/nothing's impossible mantra that's meant to deflect any rational thought as nothing more than non-believers without vision and drive. So for all of you who yearn to realize your childhood dreams of becoming a fireman/astronaut/ballerina, you now have a book to cheer you on! Nothing's impossible....
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1 of 1 people found the following review helpful By Menahem Lender on July 14, 2012
Format: Paperback Verified Purchase
The book `Guerrilla Networking' by Jay Conrad Levinson and Monroe Mann is a working handbook on how to attract and connect with other people.
Most mature and independent people from all walks of life are in need for support from other people. People buy from people. If you want some other person to buy your personal services or your product you need other people. This book is a clear practical study guide on how to get from where you socially are to where you socially want to be. For that purpose you want to attract people - customers, collaborators, partners, friends and soul-mates to you.
The book is written in simple language and many examples of what is `Guerrilla Networking'. In this practical how-to book you learn in part I the guerrilla principle of the two-step process: (1) doing whatever is necessary to become the type of person other people want to meet; (2) making sure that everyone knows it.
Next, you (and me - the readers) are led in part II, through 50 proven ways to get people to come to you (us). All 50 ways require creative work and personal productivity. This compendium is an invaluable sub-book by itself. I found this part inspirational. Even though I was familiar with every one of the 50 items in a general way, this part sparked in me new ideas applicable to my personal current situation. Every method is applicable to some degree to every person reading this book.
The third major part of the book is a genuine treat. The authors introduce you to 26 actual living people, all of them are successful entrepreneurs from all walks of life, of every age group and of many professions who live and practice the philosophy of `Guerrilla Networking'.
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1 of 1 people found the following review helpful By Amazon Customer on October 25, 2011
Format: Paperback
First, let me say that the thesis of Guerrilla Networking (stop trying to meet people, become somebody that others want to meet) is a novel approach. However, with that being said, the amount of useful information in this tome is severely limited. Out of its 280ish pages, only about 40 of them are really very good. Part 1 of the book describes what Guerrilla Networking is and how it differs from and complements traditional networking (1 of the 2 good parts). Part 2 lists 50 Guerrilla Networking tips. One tip is to publish a book. Not exactly earth shattering. Part 3 has other individuals tell their Guerrilla Networking stories...unfortunately most of these are simply statements about what Guerrilla Networking did for them, but not usually how they did it. Part 4 gives a 9-page set of instructions. As I said, the concept is interesting and useful, but the book itself is mostly filled with fluff. Somewhat recommended, but don't expect a ton of useful material.
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