Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public-relations counselors in the country, reveals the same procedures he uses every day to get press on major stars and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
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Editorial Reviews
About the Author
MICHAEL LEVINE, founder of one of the country's most prominent entertainment public-relations firms, has been called one of Hollywood's brightest and most respected executives by USA Today. He lives in Los Angeles.
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful:
4.0 out of 5 stars
A great first book on Marketing and PR,
By
This review is from: Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke (Paperback)
This book is an update of the original Guerrilla P.R. and as such if you read the first one 15 years ago you'll find some new stuff but nothing that is ground breaking in today's era of social media and web 2.0 viral marketing.
However, that being said if you've never done any marketing before, there is no better book with which to start. This book is a great introduction that is easy to read, interesting and useful in how it helps you think through the process of marketing your business or organization.
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Great - workable - ideas!,
By Alan J. Barr "Change Catalyst & Executive Coach" (Ann Arbor, Michigan USA) - See all my reviews (REAL NAME)
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This review is from: Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke (Paperback)
Guerrilla PR 2.0 has some incredibly simple, easy-to-apply ideas for really making progress on the PR front. Very helpful book. And, it's a very quick read. Highly recommended for anyone who owns a small business. I own a small consulting firm, and the ideas I took away from the book have more than paid for the price of the book (way more!). A must read.
5 of 7 people found the following review helpful:
4.0 out of 5 stars
Great Business/Marketing starter book,
By Mark Deo "Mark Deo" (Torrance, CA) - See all my reviews
This review is from: Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke (Paperback)
I have much respect for Michael Levine and his work. This book is a great Social Media/Web 2.0/ Viral Marketing starter book. Highly recommend
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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second salvo, wired world, canned feature, magnet events, video press kit, data smog, quote sheet Key Phrases - Capitalized Phrases (CAPs): (learn more)
Expanding Your Guerrilla, Fanning Out, Basic Training, May Day, Electronic Media, First Attack, The Print Media, Press Conferences, Reserve Ammo, New York Times, Brief History of Time, Los Angeles, Intelligence Gathering, First Maneuvers, Mid-Valley Youth Center, Candy Lightner, Planning Your Next Step, The Torkelsons, Southern California, United States, John Jones, New Coke, Michael Levine, Fox News, Good Morning America Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
second salvo, wired world, canned feature, magnet events, video press kit, data smog, quote sheet Key Phrases - Capitalized Phrases (CAPs): (learn more)
Expanding Your Guerrilla, Fanning Out, Basic Training, May Day, Electronic Media, First Attack, The Print Media, Press Conferences, Reserve Ammo, New York Times, Brief History of Time, Los Angeles, Intelligence Gathering, First Maneuvers, Mid-Valley Youth Center, Candy Lightner, Planning Your Next Step, The Torkelsons, Southern California, United States, John Jones, New Coke, Michael Levine, Fox News, Good Morning America Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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