Customer Reviews

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke (Library Edition)

5 star:		(3)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

This book is an update of the original Guerrilla P.R. and as such if you read the first one 15 years ago you'll find some new stuff but nothing that is ground breaking in today's era of social media and web 2.0 viral marketing.

However, that being said if you've never done any marketing before, there is no better book with which to start. This book is a great introduction that is easy to read, interesting and useful in how it helps you think through the process of marketing your business or organization.

Guerrilla PR 2.0 has some incredibly simple, easy-to-apply ideas for really making progress on the PR front. Very helpful book. And, it's a very quick read. Highly recommended for anyone who owns a small business. I own a small consulting firm, and the ideas I took away from the book have more than paid for the price of the book (way more!). A must read.

I have much respect for Michael Levine and his work. This book is a great Social Media/Web 2.0/ Viral Marketing starter book. Highly recommend

This book is brilliantly written, and filled with PR GEMS that can be instantly mined! Before PR was strictly press releases, press kits, and dialing for dollars. It's a new ball game now in the Internet, Cell Phone and Digital Camera world! This is the third book I bought by Michael Levine. It is a must for marketing students.

My first time ordering a book from this seller and I got the book faster than expected and it came in perfect condition! Very happy with my purchase and would definitely order from them again.