Guerrilla Persuasion [Paperback]

Donald Pfarrer (Author), Jay Conrad Levinson (Introduction)

Book Description

Publication Date: June 30, 1998

An entrepreneur raising money, a marketing manager arguing for a price cut, a salesperson nurturing a relationship: whether or not they have knowingly volunteered for the role, they are all persuaders. Effective and winning persuasion is half innate ability and half art. Guerrilla Persuasion teaches readers how to realize their full potential by mastering five essential concepts that will enable them to understand their argument, their audience, any possible resistance, and themselves. By employing these principles, readers will learn to think and speak creatively and independently with each new business opportunity. Guerrilla Persuasion offers essential guidance for all business situations that call for presenting an argument, whether delivering a formal presentation, speaking at a meeting, or asking for a raise.

Editorial Reviews

About the Author

Don Pfarrer is a public speaking and presentation consultant who has taught at Harvard Business school and in the Management Program at Radcliff Seminars. He currently resides in Cambridge, Massachusetts.

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Product Details

• Paperback: 218 pages
• Publisher: Mariner Books (June 30, 1998)
• Language: English
• ISBN-10: 0395881684
• ISBN-13: 978-0395881682
• Product Dimensions: 8.8 x 6 x 0.8 inches
• Shipping Weight: 11.2 ounces
• Average Customer Review: 1.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,309,478 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

2.0 out of 5 stars Not like the other guerrilla books., July 23, 1998

By A Customer

This review is from: Guerrilla Persuasion (Paperback)

Too much fluff, not enought stuff. The Guerrilla Marketing Series of books is renown for their delivering tactic after tactic, idea after idea, story after story. This book falls short on that order.

The book is subtitled "Mastering the Art of Effective and Winning Business Presentation" yet primarly discusses presentations from a scholerly debate point of view. It's like a professor, who's never had to do a guerrilla thing in their life decided to add the word, guerrilla to their thesis.

Your better off getting Don Aslet's "Is there a speech in you?"

1.0 out of 5 stars New Age Fluff for Capitalists?, September 8, 2005

By 

Phreddy Tran (Los Angeles) - See all my reviews

This review is from: Guerrilla Persuasion (Paperback)

Here's a quote direct from the book: "A dream or desire is a source of energy, courage, and hope. But it is not a program, and it can deceive the dreamer as well as inspire her."

Uh, I thought this was a business book, not an Oprah Chopra soliloquy. Could that be an isolated flaw in the book? Nope -- here's a longer excerpt:

"We need a) a global concept of what we're doing and b) a sense of who we are while doing it. That's why failure is so instructive; it forces us back to a rigorous examination of the two basic concepts. But a concept, however necessary, is not a goal. What you're supposed to get from both concepts and goals is a form of self-guidance. 'If I am a certain kind of person working in a certain kind of enterprise, I will behave like this and not like that.'"

If you liked that, there are 200 more pages just like it.