Customer Reviews

Guerrilla Persuasion

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Too much fluff, not enought stuff. The Guerrilla Marketing Series of books is renown for their delivering tactic after tactic, idea after idea, story after story. This book falls short on that order.

The book is subtitled "Mastering the Art of Effective and Winning Business Presentation" yet primarly discusses presentations from a scholerly debate point of view. It's like a professor, who's never had to do a guerrilla thing in their life decided to add the word, guerrilla to their thesis.

Your better off getting Don Aslet's "Is there a speech in you?"

Here's a quote direct from the book: "A dream or desire is a source of energy, courage, and hope. But it is not a program, and it can deceive the dreamer as well as inspire her."

Uh, I thought this was a business book, not an Oprah Chopra soliloquy. Could that be an isolated flaw in the book? Nope -- here's a longer excerpt:

"We need a) a global concept of what we're doing and b) a sense of who we are while doing it. That's why failure is so instructive; it forces us back to a rigorous examination of the two basic concepts. But a concept, however necessary, is not a goal. What you're supposed to get from both concepts and goals is a form of self-guidance. 'If I am a certain kind of person working in a certain kind of enterprise, I will behave like this and not like that.'"

If you liked that, there are 200 more pages just like it.