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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars...Includes Podcasts, Blogs, and Media Training for the Digital Age Paperback – September 17, 2008

ISBN-13: 978-1598698459 ISBN-10: 1598698451 Edition: Second Edition

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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars...Includes Podcasts, Blogs, and Media Training for the Digital Age + The Best of Guerrilla Marketing: Guerrilla Marketing Remix + Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
Price for all three: $47.10

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Product Details

  • Paperback: 352 pages
  • Publisher: Adams Media; Second Edition edition (September 17, 2008)
  • Language: English
  • ISBN-10: 1598698451
  • ISBN-13: 978-1598698459
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,390,672 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jay Conrad Levinson, creator of the Guerrilla series is the president of his own marketing and consulting firm. He lives in San Rafael, CA. Rick Frishman is the president of Planned Television Arts. He lives in Jericho, NY. Jill Lublin is an internationally acclaimed speaker on public relations and marketing topics. She lives in Marin County, CA.

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Customer Reviews

They hire a "publicist" for a season or set an advertising budget.
W. Terry Whalin
The moment I picked up the book I opened to the middle of this 300+ page book and started reading about PodCasting.
Amazon Customer
This book will help you master the art of using free publicity as a key marketing tool.
Melinda Emerson

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By K. Patrice Williams on February 20, 2010
Format: Paperback Verified Purchase
Length: 3:12 Mins
Absolutely loved this book! I bought it after attending a PR Workshop in San Francisco featuring Jill Lubin (one of the books co-authors). I thought the workshop was awesome and immediately headed home to buy the book on Amazon.

As a business consultant, I excel in alot of areas including marketing and sales, but what I didn't know about was Publicity. This book is excellent for the business owner, author or publishing company that needs to develop and get out media kits, and secure radio interviews. The book is reasonably priced and has over 300 pages of information.

Review By: K. Patrice Williams JD (Author, Publisher, Business Consultant)
[...]
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5 of 5 people found the following review helpful By W. Terry Whalin on December 5, 2008
Format: Paperback
Many people would like to delegate the whole publicity area to someone else. They hire a "publicist" for a season or set an advertising budget. With a different mindset and attitude, you can reach more people with less of a financial investment.

As the authors explain in the introduction, "Most people don't know the value publicity adds to their businesses or how to implement it." You can learn the basic skill of relationship building from these authors who write, "Guerilla publicity works best for small- to mid-level businesses and provides the widest exposure at the lowest price--and it costs far less than advertising and can produce better results. Publicity lets you tell your story in greater depth than advertising, which is crucial for new and unique enterprises."

Each chapter of this book contains many insights and critical steps for anyone to build a presence in today's marketplace with the latest cost-effective techniques. Get this book and study each page because it will give you the edge that you need to stand out and succeed.
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4 of 4 people found the following review helpful By Amazon Customer on January 31, 2011
Format: Paperback
I love how this book has everything in it that covers free to paid publicity of your brand! I am glad this book found me
it's the Law of Attraction at work cause I got this book on clearance at the closing of a bookstore. I was only there looking
for books to buy related to marketing and advertising a self brand and this one was staring at me. The moment I picked up the
book I opened to the middle of this 300+ page book and started reading about PodCasting. This book explained ways to
market to the public and radio shows online to help you get yourself noticed. It's packed with real life tips and website resources
of Press Releases and Scripts. I highly recommend this book to entrepreneurs who want to learn about promoting your brand
on a budget. I already promoted this book and it's resources to my clients and I joined GMarketing.com for it's newsletters and training videos!
If you get this book take it seriously and join Jay Levinson's website and read the blog. The training online is free so you have so much
to gain..Knowledge of Publicity!
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1 of 1 people found the following review helpful By Melinda Emerson on September 24, 2010
Format: Paperback
Of all the books in the Guerilla series, this is one of my favorites. Publicity as a marketing tool is probably one of the hardest things for a small business owner to master. Guerrilla Publicity makes it plain, and the suggestions are easy to implement. Even if you do not fashion yourself a PR machine, this book will help you learn this important skill needed for a successful business. This book will help you master the art of using free publicity as a key marketing tool. No small business can avoid this tool on the path to success.

Melinda Emerson "Smallbizlady"
Author, Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works
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Format: Kindle Edition Verified Purchase
Being a first time author, Guerrilla Publicity has given me so many new ideas of how to get my message out there. It is always great to learn from experts how have been successful and this is very obvious here. I am sure that my business will benefit immensely.
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