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Made great sense in reading it. A number of the ideas offered are relevant in any area of sales or publicity. Offers valuable helps for someone who is perhaps seeking ideas.Published on October 7, 2013 by Dave P.
I really am still studying this book and am implementing everything possible. I especially like the "introduce yourself with a soundbite" chapter. Read morePublished on October 7, 2008 by Marilyn Parmelee
Guerrilla Marketing has excellent publicity samples and templates that you can model. It's worth the price of the book just for the samples.Published on May 12, 2008 by Thomas C. O'Malley
This is one of my dog-eared, marked up books. I come back to it time and again to check strategies, look for new ideas and test tactics. You don't have to do everything at once. Read morePublished on July 21, 2007 by Phil R. Dunn
I can't say enough good things about this book. I have most of the Guerilla marketing books, but this was a real must for me. Read morePublished on July 14, 2007 by Karen L. Syed
Derek Sivers said: "Get this or die in obscurity!" So I did.Published on June 1, 2007 by Adam Frange
It doesn't matter what your industry, product or service may be, the rules of PR are still the same and Guerilla Publicity does a fabulous job of starting at the very beginning and... Read morePublished on February 2, 2006 by Chanta Rose
I got this book because I hear a lot of buzz from prospective clients about using PR to promote their business virtually free. I figured this book had something to do with it. Read morePublished on September 23, 2005 by Craig Scott
Guerrilla Publicity teaches you more than you ever could imagine about how to create publicity campaigns and then some. Read morePublished on June 7, 2005 by Deremiah *CPE