Guerrilla Retailing: Unconventional Ways to Make Big Profits from Your Retail Business (Guerrilla Marketing Series) [Paperback]

Jay Conrad Levinson (Author), Elly Valas (Author), Orvel Ray Wilson (Author)

Book Description

Publication Date: January 2004

Unconventional Ways to Make Big Profits from Your Retail Business.

Product Details

• Paperback: 395 pages
• Publisher: The Guerrilla Group Press (January 2004)
• ISBN-10: 1886481075
• ISBN-13: 978-1886481077
• Product Dimensions: 8.9 x 6 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #148,692 in Books (See Top 100 in Books)

More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.

Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

5.0 out of 5 stars An MBA for Retailers!, October 30, 2007

By 

D. Cooper "business owner" - See all my reviews
(REAL NAME)   

This review is from: Guerrilla Retailing: Unconventional Ways to Make Big Profits from Your Retail Business (Guerrilla Marketing Series) (Paperback)

If you're a retailer, you need this book! It covers everything you need to compete with chains and big-box stores. Some of the topics include how to differentiate your business, affordable marketing tactics and sales promotions, ways to improve the customer experience and how to hire, train and motivate employees. I was impressed by how detailed and specific it is. It's filled with real-world examples and practical ideas. Buy this book and get ready for your sales to soar!

6 of 8 people found the following review helpful:

5.0 out of 5 stars Must read!, July 15, 2004

By A Customer

This review is from: Guerrilla Retailing: Unconventional Ways to Make Big Profits from Your Retail Business (Guerrilla Marketing Series) (Paperback)

A terrific, comprehensive manual for anyone who sells anything! Whether you hawk hot dogs on a corner or sell diamonds to debutants, this book has everything you need to know about the art and science of retailing. I got some great, inexpensive promotional ideas and learned how to find and keep the best people for our restaurant.

3 of 4 people found the following review helpful:

4.0 out of 5 stars Great book, January 17, 2008

By 

J. White (AL USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Guerrilla Retailing: Unconventional Ways to Make Big Profits from Your Retail Business (Guerrilla Marketing Series) (Paperback)

Guerilla Retailing has helpful information on all aspects of a retail business from paint colors to display to hiring staff. It was also a very easy, quick read.