Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.
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Book Description
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About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
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Most Helpful Customer Reviews
14 of 15 people found the following review helpful:
5.0 out of 5 stars
Excellent Book on 21st Century Salesmanship!,
By A Customer
This review is from: Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales (Paperback)
Charles Rubin is NOT one of the authors.Guerrilla Selling is well organized and clear in its concepts. It is not high pressure, not even low pressure. It's no pressure selling at its best. Designed for those who don't like to sell, but must. It's learning to turn control over to your customers while staying in control. Buy it, you'll love it! My mother will thank you.
8 of 9 people found the following review helpful:
5.0 out of 5 stars
Best Selling Book on the Market!,
By A Customer
This review is from: Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales (Paperback)
The Guerrilla Team has done it again. An absolute MUST READ for anyone in sales. No gimmicks, just good sales tactics. The book is filled with great advice and clever ideas. I started using the material with immediate success. My numbers jumped twofold in three months. I've seen the seminars that Orvel Wilson does, which are a great companion to the book. (See the audio tape version.) I'd buy anything by these authors. These guys know their stuff and they share it in such a usable form, you can't help but succeed. THEY ARE THE BEST
9 of 11 people found the following review helpful:
5.0 out of 5 stars
The Sales Bible,
By A Customer
This review is from: Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales (Paperback)
A "must have" no matter what you do for a living. Once you realize that love, relationships, televisions, real estate and cars all require a bit of clever selling, you'll embrace this book.
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Inside This Book
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First Sentence:
Today Bob Miller's business relies on the two most powerful weapons in guerrilla selling: information and surprise. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
guerrilla selling, buying commitment, guerrilla approach, priority words, criteria words, buying signals, commitment stage, guerrilla marketing Key Phrases - Capitalized Phrases (CAPs): (learn more)
Mind Map, Need Stage, Presentation Stage, Transaction Stage, Reward Stage, Bob Miller, Stage Two, Infrared Technologies, United States, New York, Revolutionary Selling System, San Francisco, Stage One, Stage Three, Yellow Pages New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Today Bob Miller's business relies on the two most powerful weapons in guerrilla selling: information and surprise. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
guerrilla selling, buying commitment, guerrilla approach, priority words, criteria words, buying signals, commitment stage, guerrilla marketing Key Phrases - Capitalized Phrases (CAPs): (learn more)
Mind Map, Need Stage, Presentation Stage, Transaction Stage, Reward Stage, Bob Miller, Stage Two, Infrared Technologies, United States, New York, Revolutionary Selling System, San Francisco, Stage One, Stage Three, Yellow Pages New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 57
books:
See all 57 books this book cites
41
books
cite this book:
See all 41 books citing this book
- Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson on 4 pages
- Guerrilla Financing (Guerrilla Marketing) by Bruce J. Blechman in Front Matter, page 111, and Back Matter
- Guerrilla Marketing for the Home-Based Business by Jay Conrad Levinson President in Front Matter, Back Matter (1), and Back Matter (2)
- Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials) by Harvey B. Mackay on page 16, and Back Matter
- Secrets of Closing the Sale by Zig Ziglar on page 155, and Back Matter
See all 57 books this book cites
- Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can't be There in Person (Guerrilla Marketing Series) by Mark S. A. Smith on 9 pages
- Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want (Guerrilla Marketing Series) by Conrad Levinson on 6 pages
- Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson in Front Matter, page 96, and Back Matter
- Smart Strategies for Growing Your Business by Terri Lonier on page 113, Back Matter (1), and Back Matter (2)
- Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series) by Conrad Levinson on page 136, Back Matter (1), and Back Matter (2)
See all 41 books citing this book
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