Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales (Library Edition) [Audio Cassette]

Bill Gallagher (Author), Orvel Ray Wilson (Author), Jay Conrad Levinson (Author)

Book Description

Publication Date: March 1, 1995

[This is the Audiobook CASSETTE Library Edition in vinyl case.]

[Read by David Hilder]

Sales consultants Bill Gallagher, PhD, and Orvel Ray Wilson team up with the bestselling author of Guerrilla Marketin and Guerrilla Marketing Attack, Jay Conrad Levinson, to create the ultimate guide to selling. Today's increasingly competitive business environment requires new skills and commitment from salespeople, and this book presents unconventional ideas that are easy and exciting for entrepreneurs at every level.

Editorial Reviews

Review

''This is a fast-moving, action-packed book on selling, full of practical tips and ideas that anyone can apply immediately to increase their corporate sales and personal income. Every salesperson in today's competitive market should read this book from cover to cover. It will give you the winning edge over the competition!'' --Brian Tracy, president, Brian Tracy Learning Systems

''Guerrilla Selling is loaded with great ideas that will help salespeople excel at every phase of selling. A salesperson armed with this book will make everyone win -- except the competition!'' --Dr. Tony Allesandra, author of Non-Manipulative Selling

''Guerrilla Selling is one of the finest books I have ever read on bringing all sales principles up to date. It is a how-to treasure and is not limited to just know-how principles.'' --Cavett Robert, chairman emeritus, National Speakers Association

About the Author

BILL GALLAGHER is a speaker, sales trainer, and management consultant. He lives in Diamond Springs, California.

ORVEL RAY WILSON is a speaker and seminar leader in the field of sales. He directs a consulting firm from his home in the Colorado mountains.

JAY CONRAD LEVINSON, president of Guerrilla Marketing International, lectures around the world on guerrilla business techniques for major companies, professional organizations, and universities. He is the author or coauthor of eleven books in the 'Guerrilla Marketing' series and writes the popular ''Guerrilla Entrepreneur'' column for Entrepreneur magazine. He currently lives in California.

Product Details

• Audio Cassette
• Publisher: Blackstone Audiobooks, Inc.; Unabridged LIBRARY edition (March 1, 1995)
• Language: English
• ISBN-10: 0786106654
• ISBN-13: 978-0786106653
• Product Dimensions: 9.5 x 6.7 x 1.3 inches
• Shipping Weight: 15.7 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #4,204,074 in Books (See Top 100 in Books)

More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.