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Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits Paperback – October 3, 2010


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Product Details

  • Paperback: 250 pages
  • Publisher: Entrepreneur Press; 1 edition (October 3, 2010)
  • Language: English
  • ISBN-10: 1599183838
  • ISBN-13: 978-1599183831
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 13.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #319,196 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing.” His books have sold more than 20 million copies worldwide and have influenced marketing so much that they appear in 62 languages. Today, Guerrilla Marketing is most powerful brand in the history of marketing, listed among the 100 best business books ever written, and is a popular website at www.gmarketing.com.

Shane Gibson is an international speaker, and author who has addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance. With his background in sales performance Shane brings a unique results focused approach to social media marketing.


More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.

Customer Reviews

3.9 out of 5 stars

Most Helpful Customer Reviews

42 of 52 people found the following review helpful By Eric William on October 10, 2010
Format: Paperback
Jay Conrad Levinson has written a book of ideas that he dreamed up, but are not based on success stories, case studies or research.

A small business owner would go broke trying all these ideas because there is no proof that they work, or which ideas work best.

It is very easy for an author to write a book that sounds like he has some real knowledge. But very hard to document what actually works in business. This book is NOT based on reality, nor will you learn what really works in social media.

I have a degree in PR with a marketing minor and have worked in the field for 20 years. I like books even if I only get one good idea, but this book is just fluff.

If you really want to get it, wait 'till it's $1.
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24 of 30 people found the following review helpful By M. R. Barnes on December 13, 2010
Format: Paperback Verified Purchase
Length: 6:46 Mins
Im using no-budget social marketing for myself and others and was excited to get my hands on this book from you-know-who. Now, feel like I ordered a Coke and got a diet Shasta soda. Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
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6 of 6 people found the following review helpful By bobby v on March 19, 2012
Format: Paperback Verified Purchase
Upon first picking the book I was going to use for this project I was excited to read a book that I would be able to put into practical application and be able to jumpstart my current ventures into the online cloud. The Title Boast of "100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits" and they surly delivered on that promise. Unfortunately this turned out to be the downfall of the book for me. Jay Conrad Levinson and Shane Gibson have written what seems to me to be an encyclopedia of social media. With 100+ ideas crammed into the 240 pages of this book it was a very fast read, but lacked in advice about how to put into practice any of the ideas it spit out at us.
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5 of 5 people found the following review helpful By Atlantis on February 7, 2013
Format: Paperback
The authors offered at best generic advice throughout the entire book. It was full of vague suggestions like, "Instill confidence in your product," and "Get people's attention by being amazing." Yes, those are actual quotes from the book, and no, the guide DID NOT provide instructions on how to instill confidence in our product or how to get people's attention by being amazing. The nineteen secrets advertised on the back is literally just a list of nineteen industry hot words with vague definitions.

I purchased this book, hopeful that the advice the authors had could establish a solid social media foundation for my company. Instead, I ended up with accounts on social media sites, and no useful way to leverage them. That I had to figure out from other sources.

Here, I'll summarize the book for you: use Facebook, be patient, use Twitter, be creative, start a blog, cooperate, join LinkedIn, be confident, be amazing . . . you get the picture. If I wanted a morale boost, I would've read Tony Robbins, and if I wanted generic business advice, I would've picked up a book by Jim Rohn.
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8 of 10 people found the following review helpful By Lindsay on May 23, 2011
Format: Paperback
I'm 25 so I have a grasp of social media as it has been a part of my daily life since high school. I was expecting specific strategies to make connections and sustain them, but instead I got an introductory course. I wanted proven methods and promotions. I understand that social media is so new that it's all a big guessing game but this book offered me nothing at all.

If you have no idea what twitter, stumble upon or flickr are then give it a read. Otherwise don't waste your time.
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2 of 2 people found the following review helpful By H. Zhang on February 20, 2011
Format: Paperback
Social media have been expanding and evolving rapidly, so it is difficult to keep up with all social media related websites, strategies and techniques. This book has compiled a very impressive list of items to consider. It would be unrealistic to follow every one of them. The book does not offer your a ready-to-go strategy, which is impossible because such strategy depends so much on the corresponding business type. This book is also somewhat like a cookbook because one can go back to it to pick different techniques to try.
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1 of 1 people found the following review helpful By jasoncercone on March 2, 2011
Format: Paperback
I've just started to dig into this book and I've gained some solid insights about Social Media Marketing. I am always looking to expand my education and get new ideas on how I can better my own campaigns, as well as my clients. Guerrilla Social Media Marketing provides some solid ideas for anyone utilizing Social Media to implement. As for all marketing ideas and concepts, it takes time and practice to make these ideas work to their fullest potential. Absorb the information in this book and you will add some great nuggets to your education.
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1 of 1 people found the following review helpful By b_HB on January 10, 2014
Format: Paperback Verified Purchase
Gave this to my sister who is getting a small business up and running. She says it's been super helpful.
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