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Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
 
 
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Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits [Paperback]

Jay Conrad Levinson (Author), Shane Gibson (Author)
3.8 out of 5 stars  See all reviews (18 customer reviews)

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Book Description

October 3, 2010

Grow Your Online Influence--Go Guerrilla

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks.

Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors.

Includes:

  • 19 secrets every guerrilla social media marketer needs to know
  • The Guerrilla Social Media Toolkit
  • The Seven-Sentence Social Media Attack Plan
  • 22-point social site and blog checklist
  • 20 types of ROI
  • Free guerrilla intelligence tools
  • Future social media weapons that are worth knowing about
  • And more!

This is THE social media guerrilla's go-to guide--learn how to employ a social media plan that earns attention--and profits!


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Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits + Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business + The Best of Guerrilla Marketing--Guerrilla Marketing Remix
Price For All Three: $36.29

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Editorial Reviews

About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing.” His books have sold more than 20 million copies worldwide and have influenced marketing so much that they appear in 62 languages. Today, Guerrilla Marketing is most powerful brand in the history of marketing, listed among the 100 best business books ever written, and is a popular website at www.gmarketing.com.

Shane Gibson is an international speaker, and author who has addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance. With his background in sales performance Shane brings a unique results focused approach to social media marketing.


Product Details

  • Paperback: 240 pages
  • Publisher: Entrepreneur Press; 1 edition (October 3, 2010)
  • Language: English
  • ISBN-10: 1599183838
  • ISBN-13: 978-1599183831
  • Product Dimensions: 8.8 x 6 x 0.6 inches
  • Shipping Weight: 13.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #27,975 in Books (See Top 100 in Books)

More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.

Customer Reviews

Most Helpful Customer Reviews
27 of 36 people found the following review helpful
total waste October 10, 2010
Format:Paperback
Jay Conrad Levinson has written a book of ideas that he dreamed up, but are not based on success stories, case studies or research.

A small business owner would go broke trying all these ideas because there is no proof that they work, or which ideas work best.

It is very easy for an author to write a book that sounds like he has some real knowledge. But very hard to document what actually works in business. This book is NOT based on reality, nor will you learn what really works in social media.

I have a degree in PR with a marketing minor and have worked in the field for 20 years. I like books even if I only get one good idea, but this book is just fluff.

If you really want to get it, wait 'till it's $1.
Was this review helpful to you?
9 of 11 people found the following review helpful
By Chadr
Format:Paperback
I'm halfway through Guerrilla Social Media and have implemented all the strategies
learned so far. I'm not a technical person by any stretch of the imagination.
In fact I was paralyzed before reading this book not knowing what to do first.
Now I have a clear path...more importantly a specific map on how to get where
I want to go. With that said I highly recommend this field guide to anyone wanting
to do things right the first time and get engaged in the social media space FAST!
Comment | 
Was this review helpful to you?
16 of 21 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Length: 6:46 Mins
Im using no-budget social marketing for myself and others and was excited to get my hands on this book from you-know-who. Now, feel like I ordered a Coke and got a diet Shasta soda. Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
Was this review helpful to you?
Most Recent Customer Reviews
Cram coarse..
Upon first picking the book I was going to use for this project I was excited to read a book that I would be able to put into practical application and be able to jumpstart my... Read more
Published 2 months ago by bobby v
VERY INFORMATIONAL
This book was such an informational piece of literature. I thought I knew about guerrilla marketing before reading this, but I learned so much more in depth of the topic. Read more
Published 2 months ago by J. Bothman
"Guerrilla Social Media Marketing" - Growth Blend for Serious Builders...
>>>..."Guerrilla Social Media Marketing" is a collaboration with the Teams of Jay Conrad Levinson / Author-Authority Guerrilla Marketing, etc. Read more
Published 6 months ago by Michael Sykes
Outstanding!
Guerrilla Social Media Marketing is a rare find among the endless titles on this subject. It's smart, concise and easy-to-read. Read more
Published 8 months ago by Brent D. Artemchuk
Overall: Great book
Guerrilla Social Media Marketing is a very well-written book. It's a great beginner's course if you don't have much experience in social media and even if you do, there are... Read more
Published 8 months ago by LaceyUrban
Fantastic to get your social media on track
I first read this book in April. I didn't take notes the first time around, as I wanted to absorb all the information. Read more
Published 8 months ago by Natalia P�rez Wahlberg
Great Read!
Guerrilla Social Media Marketing is a great book if you want to embrace social media for business in a way that is social and profitable. Read more
Published 8 months ago by Ryan St. Germaine
Good Writing-- Weak Content
Frankly, I expected a lot more out of something by Mr. Levinson. This is not one of his better books. Read more
Published 9 months ago by HPRC R&D
Compendium of Social Media
I got this from the library mainly to see if all the 5 star reviews were legit. I think not. This whole book is simply a long list of every possible social media device. Read more
Published 9 months ago by Ken Hoffman
Useless for my generation
I'm 25 so I have a grasp of social media as it has been a part of my daily life since high school. I was expecting specific strategies to make connections and sustain them, but... Read more
Published 12 months ago by Lindsay
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