Most helpful critical review
45 of 56 people found the following review helpful
on October 11, 2010
Jay Conrad Levinson has written a book of ideas that he dreamed up, but are not based on success stories, case studies or research.
A small business owner would go broke trying all these ideas because there is no proof that they work, or which ideas work best.
It is very easy for an author to write a book that sounds like he has some real knowledge. But very hard to document what actually works in business. This book is NOT based on reality, nor will you learn what really works in social media.
I have a degree in PR with a marketing minor and have worked in the field for 20 years. I like books even if I only get one good idea, but this book is just fluff.
If you really want to get it, wait 'till it's $1.