Guerrilla Street Team Guide: Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People ... Advertising (Guerilla Marketing Press) [Paperback]

Jay Conrad Levinson (Author), Brad Lovejoy (Author)

Book Description

Series: Guerilla Marketing Press | Publication Date: June 1, 2008

Attn: Independent bands and record labels; festival and concert promoters; theatre and publishing companies; retailers and service providers Guerrilla Street Team Marketing can boost sales and improve the market visibility of any band, business, service or product! Learn how to: *Develop a Guerrilla Street Team Marketing Strategy and Calendar *Recruit, train and motivate street team members *Design effective newsletters and street team invitations *Maximize promotional materials' effectiveness *Research your target demographics *Set budgets and measure success *Refine your image and sales goals The music industry is becoming more accessible by the minute and grassroots marketing is one of the only ways beginning artists can gain a presence in the marketplace. In addition to the music industry, the same tactics that work for bands will work for any business!

Editorial Reviews

About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

Brad Lovejoy grew up in a peaceful and beautiful setting rural West Virginia and attended his first three years of college at WVU. He played in rock, jam and bluegrass bands throughout his early twenties and worked several (fun, but low-paying) jobs such as whitewater river guide, horseback trail guide, carpenter's assistant, restaurant server and cook anything that would allow him to stay out late and gig on the weekends. Particularly found of outdoor music festivals, he has spent every summer since 1998 working in different areas of production and marketing. Balser took on music industry roles such as college radio host, street team manager, stage manager, assistant production manager, music conference panelist and author. He and his wife, Michelle, moved to Asheville, NC in 2006. Lovejoy is currently working at The Mountain Xpress, an alternative newsweekly, as Assistant Distribution Manager.

Product Details

• Paperback: 110 pages
• Publisher: Morgan James Publishing (June 1, 2008)
• Language: English
• ISBN-10: 1600373925
• ISBN-13: 978-1600373923
• Product Dimensions: 8 x 5.1 x 0.3 inches
• Shipping Weight: 4 ounces (View shipping rates and policies)
• Average Customer Review: 2.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,087,539 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

3.0 out of 5 stars Pretty good, but not the best in the series, June 22, 2008

By 

W. Swift (Florida, USA) - See all my reviews
(REAL NAME)   

This review is from: Guerrilla Street Team Guide: Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People ... Advertising (Guerilla Marketing Press) (Paperback)

If you have never read any of the "Guerilla" series, this book probably has more information than anyone knows what to do with. If you've been a follower of the series (like I have), you won't gain as much as, at least, I had hoped. I still picked up a few tips and I did keep the book.

1.0 out of 5 stars Great Tool, October 2, 2011

By 

Tradestreet - See all my reviews

Amazon Verified Purchase

This review is from: Guerrilla Street Team Guide: Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People ... Advertising (Guerilla Marketing Press) (Paperback)

I really enjoyed this guide... it is a good guide for creating a strong street team and also how to develop one too.. this should be used in every small business owner and promoter...