Customer Reviews

Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can't be There in Person (Guerrilla Marketing Series)

5 star:		(8)
4 star:		(3)
3 star:		(0)
2 star:		(0)
1 star:		(2)

 

 

This book covered the entire sales process from preparing for the call, voice and stress exercises to selling tactics, objection handling and follow-up procedures for repeat business. The book was well written in a logical format and followed logical thinking in regard to how you would go about organizing your day. It also demonstrated the best approach to sales and how I want to be treated as a customer. Original sources of information were very well referenced. It's nice to see more of a trend of relationship building and getting away from the stereotypical "used car salesman" hard line approach to sales. The book was a relatively quick read (about 15 hours). The one thing I did not like about the book, was the last 4 chapters. It sounded like the dreaded "info-mercial" you see on late-night TV or the latest get-rich-quick MLM scheme you get with your home junk mail. Unfortunately, for me, it burst my bubble on the professionalism of the authors. They could have left that out and left the reader on a high note. All in all, I was impressed with the quality and accuracy of the writing.

After 6 years of telemarketing very successfully, I felt I was ready to write my own book - until this one came along! If I was going to write a telemarketing book, I wouldn't have come close to the beauty of this book. Everything is covered here. There are sections relating to script writing, using the proper words, setting up a productive workspace, getting out of a slump and increasing the business you have from your existing customers. The philosophy advocated in this book is decidedly different from the way most telemarketers have been taught to sell. What worked 10 years ago doesn't work today. This book will update you so you can sell - honestly - in the 90's. You will find many different money making tips in this book. It will pay for itself your first day on the phone. Go for it!

Today's high tech selling environment almost requires skills in "indirect" selling. This is a great collection of useful ideas that all sales reps can use. I am recommending it to our world wide sales team.

Book is part of a long line of "Guerilla" techniques that fail to deliver proven techniques but definitely overpromises on delivering the obvious. Save you money on this one and buy an 80 page Nick Murrray.

This book is easy to read. It has excellent advice to improve teleselling skills in a professional manner. It's realistic, it's motivating and it's packed with ideas you can adopt and adapt to your own style. The ideas really work and you are proud to use them.

This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day.

Highly recommend this book for everyone who is interested in making sales over the phone, it covers matters from contracting sales people and motivating them, to making good scripts, receiving inbound calls and more... The book is very simple to read and easy to understand and put in practice.

Want to make more money? Want to learn how to REALLY sell on the phone? This is the book! I have purchased and read many books on teleselling but this one is the best. Specfic strategies that work! Highly Recommended!!!

If you have never sold professionally, and your goal in life is to become a telemarketer, then this is the book for you. If, however, you are a professional Sales Representative for a reputable firm and wish to avoid the stereotypes associated with Sales People, don't waste your time or your money on this book. With strategies that include recommendations like "Form a relationship with your customers and then call them often. Once you form the relationship they will buy anything from you that you offer" and "Raise your prices, your customers will perceive more value in your product and you would need to lose a full 1/3 of your customers before affecting your bottom line", I should have spent my money elsewhere. This is the worst "sales" book that I have read to date. On a positive note, now I know why I avoid the telemarketers when they call to interrupt my dinner.

Phenomenal sales handbook that will help you "be there" like never before. This book has charged up my sales big time. It's like having a new playbook for me to use in the field or in the office. Filled with creative ideas, smart strategies, and much more. If you are serious about selling, you might want to check it out.

Mark Roberson