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The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of the trade show floor. Packed with insider secrets, tips and techniques, it is ideal for any size business that wants to use trade shows as an effective marketing weapon. It covers how trade show selling differs from a normal sales call and how to select the hottest shows for each market.
"Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." — Og Mandino, author The Greatest Salesman in the World
"The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." — Brian Tracy, author The Psychology of Achievement.
"Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice." — Dr. Tony Alessandra, author The Platinum Rule.
"More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" — Alan Weiss, PhD, author Million Dollar ConsultingSee all Editorial Reviews
Very useful tips. I put them into practice last weekend at a fair! So many things we don't think about.Published 23 months ago by Melanie B. Smithson
This is a great book for trade show participants. Lots of ideas and plenty of inside scoop on what to expect. I recommend it to anyone thinking of participating in a show. Read morePublished on January 18, 2013 by J. C. Young
This book helped out with a few issues I was having with understanding the aspects of wholesale trade shows. Read morePublished on February 27, 2012 by MariaFrancesca
This is a well organized "how to" book with manyvery useful instructions, warnings and tips. A very valuable read when preparing for a conference or trade show. I was never bored. Read morePublished on August 20, 2009 by Craig Hankenson
It's not a bad book but it's too specific for my tastes. I prefer Michael LEvine's Guerilla PR Wired, which is a fantastic marketing book that has something for everyone. Read morePublished on September 5, 2002