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"The Guerrilla Group has done it again! Guerrilla Trade ShowSelling is the definitive book on how to sell more, faster andeasier at trade shows. It is loaded with practical, provenprinciples, methods and techniques that anyone can use to double,triple and quadruple their revenues at any trade show they attend."— Brian Tracy, author The Psychology of Achievement.
"Guerrilla Trade Show Selling is pure platinum for anyone whohas to or wants to effectively work the trade show floor. It'sloaded with practical, down-to-earth ideas worth thousands ofdollars to anyone who reads and implements its great advice."— Dr. Tony Alessandra, author The Platinum Rule.
"More about trade shows and sales techniques than I ever knewexisted. The authors actually turn exhibiting into a profitcenter!" — Alan Weiss, PhD, author Million DollarConsulting
Very useful tips. I put them into practice last weekend at a fair! So many things we don't think about.Published 16 months ago by Melanie B. Smithson
This is a great book for trade show participants. Lots of ideas and plenty of inside scoop on what to expect. I recommend it to anyone thinking of participating in a show. Read morePublished on January 18, 2013 by J. C. Young
This book helped out with a few issues I was having with understanding the aspects of wholesale trade shows. Read morePublished on February 27, 2012 by MariaFrancesca
This is a well organized "how to" book with manyvery useful instructions, warnings and tips. A very valuable read when preparing for a conference or trade show. I was never bored. Read morePublished on August 20, 2009 by Craig Hankenson
It's not a bad book but it's too specific for my tastes. I prefer Michael LEvine's Guerilla PR Wired, which is a fantastic marketing book that has something for everyone. Read morePublished on September 5, 2002