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Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series) Paperback – April 1, 1997
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From the Publisher
From the Back Cover
"The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." — Brian Tracy, author The Psychology of Achievement.
"Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice." — Dr. Tony Alessandra, author The Platinum Rule.
"More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" — Alan Weiss, PhD, author Million Dollar Consulting
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Top Customer Reviews
I'm an newly appointed advertising sales manager who went to one trade show and saw I needed help. So I bought this book. That was just 4 hours ago, and I already have 4 pages of ideas that I know will help me make a lot more $$$$$$.
I'm just writing this review so you don't get skeptical like I did. Its not filled with useless stuff to add pages. Its pretty good stuff that a relative newcomer to the game will find VERY useful. Hot Shots that know everything already and write bad reviews shouldn't be buying books like this anyway. right?
Even if you are a one-person business staffing a card table at a county fair, this book can help you avoid the most common costly mistakes (like dealing with shippers and unions) improve your location (just by asking) gather more high-quality leads (by keeping good records) and close more sales (by properly following up). NONE of these strategies cost a cent, and the potential payoff is huge.
And like most books that you read, not every idea will work for you. Yet you'll get enough ideas in the first several dozen pages to pay for this book 100 times over. Read the whole book and you'll pay for it more than 1,000 times over. It paid like that for me!
Best of all, the ideas are practical. While the authors suggest where to look for resources, they do so without being commercial.
I've bought nearly every trade show book printed, including all those available on Amazon. Guerrilla Trade Show Selling is the only one that I refer to before every show.
Get it. Read it. Use it. Profit from it.
Written upon the basic precepts of the many previous "Guerrilla" books, this book calls people to action, not merely to show up at trade shows but to take a pro-active attitude about being good company representatives willing to take a bold approach in meeting the consumer public. Considering how much money is invested by companies to set up shop at these events to represent brand-name products and services, many companies cannot afford to do without the powerful instruction presented by these authors.
The authors offer compelling advice such as coming out from behind counters and tables to avoid what could be perceived as barriers to communication, selecting the right people to represent companies, taking care of one's personal hygiene and selection of clothing to make the best possible impression, selecting items to be given away at these events, luring prospects to exhibits, presenting and distributing information, and how to prepare for shows. From pre-show contacts to post-show follow-up this book is loaded with much sound guidance!
Computer and Internet communications technology is making an impact into upon many areas of our lives, perhaps more than we are presently aware of at this time.Read more ›
Most Recent Customer Reviews
Very useful tips. I put them into practice last weekend at a fair! So many things we don't think about.Published on September 14, 2013 by Melanie B. Smithson
This is a great book for trade show participants. Lots of ideas and plenty of inside scoop on what to expect. I recommend it to anyone thinking of participating in a show. Read morePublished on January 18, 2013 by J. C. Young
This book helped out with a few issues I was having with understanding the aspects of wholesale trade shows. Read morePublished on February 27, 2012 by MariaFrancesca
This is a well organized "how to" book with manyvery useful instructions, warnings and tips. A very valuable read when preparing for a conference or trade show. I was never bored. Read morePublished on August 20, 2009 by Craig Hankenson