Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between [Hardcover]

Michael Levine (Author), George Gendron (Foreword)

Book Description

Publication Date: December 18, 2001

This text re-examines the principles of Guerrilla PR - the technique for creating affordable publicity on the fly, for the age of the World Wide Web. Written in the Levine's friendly, "coaching," tone, it explains the tenets of guerrilla PR and how they have changed with technology, describes how web sites for media outlets are constructed and who is accessible through them, and delves deep into the various ways a web program can be used either solo or in addition to a print or broadcast PR campaign. The reader learns how the pros use the web for publicity, how to focus on a target to get superior results and how to avoid all the pitfalls and mishaps that lie in wait for the web PR novice. Plus, the text includes remarkable and true stories of PR success on the web and information from leading web site developers, web masters, editors and producers who have been swayed by savvy web-based guerrilla PR.

Editorial Reviews

From the Back Cover

Low- and No-Cost Tactics for Launching a Web-Based P.R. Campaign

Guerrilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast-moving, wired world.

Praise for Michael Levine's Guerilla P.R. Wired

"With his perspective on publicity campaigns and his own newfound devotion to the Internet, Levine provides the best of both worlds, blends them and gives the reader the chance to create his or her own campaign. . . . This book will empower the reader and inspire the businessperson to take a crack at this whole Internet publicity thing and see what happens."
--George Gendron, Editor-in-Chief, Inc., from the Foreword

"The Internet has opened the door to possibilities for publicity and public relations that would have been absolutely unheard of as little as ten years ago. And the best part is it can be done for very little--and sometimes no--money. That means everybody can take advantage of the publicity capabilities of the World Wide Web and do so quickly, cheaply and effectively.
"The key, of course, is knowing how . . ."
--from the Introduction

When it comes to getting fast, powerful, inexpensive, and effective publicity, Michael Levine is better than anyone at knowing how. Levine's seminal 1993 book Guerrilla P.R. changed the face of public relations, became the mainstay P.R. primer from college classrooms to corporate boardrooms, and remains the world's most widely used introduction to public relations.

Guerrilla P.R. Wired transfers Levine's low-cost, down-and-dirty P.R. tactics and techniques to today's Internet. This on-the-fly publicity battle-guide provides detailed, step-by-step instructions for attracting major attention to yourself, your product, or your service, without tapping your promotional budget for thousands or even hundreds of dollars. It's effective P.R. that is fast, easy, and there for the taking--once you know how.

Featuring dozens of case studies and success stories of Web-based guerrilla campaigns, Guerrilla P.R. Wired establishes a new prototype for getting attention--and building your brand or business--in the digital age. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn:
*Proven techniques to break through the once-impregnable firewalls of print and broadcast media
*Strategies to establish and benefit from instant credentials as an expert
*Tips for writing an attention-grabbing press release and "Web-tailoring" it to its recipients

Guerrilla P.R. Wired combines the promotional tactics of Michael Levine's revolutionary Guerrilla P.R. with the limitless capabilities of the Internet. The result is the first comprehensive blueprint for low- and no-cost P.R. in the wired world. Fast-moving, entertaining, and valuable to everyone from owners of one-person start-ups to communications managers for global corporations, it shows you how to create your own P.R. campaign--at a lower cost and with more dramatic results than you ever thought possible.

Product Details

• Hardcover: 288 pages
• Publisher: McGraw-Hill/Contemporary Books; 1st edition (December 18, 2001)
• Language: English
• ISBN-10: 0071382313
• ISBN-13: 978-0071382311
• Product Dimensions: 8.6 x 5.6 x 1.1 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 3.3 out of 5 stars  See all reviews (26 customer reviews)
• Amazon Best Sellers Rank: #2,139,917 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

27 of 27 people found the following review helpful:

1.0 out of 5 stars 1 of My Worst Book Purchases, April 20, 2003

By A Customer

This review is from: Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between (Hardcover)

I run an internet company and was looking for a book on some good guerilla marketing, i.e, cheap, ways of getting our name out there. I was excited about getting this book, but quickly realized within the 1st 5 pages that this book is terrible. He spends more than half the time trying to convince me that the internet is important. What a joke. I learned nothing. It is much more valuable and cheaper to read something online. Now I'll have to do that or look deeper for a good PR book.

24 of 24 people found the following review helpful:

1.0 out of 5 stars So outdated, don't waste your money!, July 15, 2003

By 

Tamara Gruber "tkanoc" (Cumberland, RI USA) - See all my reviews
(REAL NAME)   

This review is from: Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between (Hardcover)

I bought this book because I'm looking for new insight into online PR and since this was recently published, thought I might find some good information. Wrong! These concepts were old five years ago. As a matter of fact, I'm not sure how he stretched 3 basic concepts into a whole book. If you know anything about PR and the web (like how to send an email!), you are way beyond this book. In fact, let me summarize the whole thing: 1. Create a website. 2. Use the web to find contact info for the media. 3. Use email to contact the media. Earthshattering. You must live under a rock if you don't already know this. In addition, the book includes interviews and mentions of companies and publications now defunct, like Industry Standard.

20 of 20 people found the following review helpful:

1.0 out of 5 stars What book are you people reading?, October 29, 2003

By 

"highfades" (Los Angeles, CA United States) - See all my reviews

This review is from: Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between (Hardcover)

How is anyone in their right mind going to give this book 5 stars?!? I was annoyed i spent money on it at all halfway through, but i kept an open mind and finished it till the end. The whole book can be summarized by these 2 words - COMMON SENSE. If you have any, you won't need to read this stuff. All he did was take his old book Guerrilla PR and repackaged it for profit. His recommendations and insights about the online community are way too optimistic. Don't waste your money on this one. If you want to read a good PR book, read Full Frontal Pr by Richard Laermer and apply those principles online. Just do not waste your time with Levine.