Customer Reviews

Guerrilla Pr Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between

5 star:		(13)
4 star:		(3)
3 star:		(0)
2 star:		(0)
1 star:		(10)

 

 

I run an internet company and was looking for a book on some good guerilla marketing, i.e, cheap, ways of getting our name out there. I was excited about getting this book, but quickly realized within the 1st 5 pages that this book is terrible. He spends more than half the time trying to convince me that the internet is important. What a joke. I learned nothing. It is much more valuable and cheaper to read something online. Now I'll have to do that or look deeper for a good PR book.

I bought this book because I'm looking for new insight into online PR and since this was recently published, thought I might find some good information. Wrong! These concepts were old five years ago. As a matter of fact, I'm not sure how he stretched 3 basic concepts into a whole book. If you know anything about PR and the web (like how to send an email!), you are way beyond this book. In fact, let me summarize the whole thing: 1. Create a website. 2. Use the web to find contact info for the media. 3. Use email to contact the media. Earthshattering. You must live under a rock if you don't already know this. In addition, the book includes interviews and mentions of companies and publications now defunct, like Industry Standard.

How is anyone in their right mind going to give this book 5 stars?!? I was annoyed i spent money on it at all halfway through, but i kept an open mind and finished it till the end. The whole book can be summarized by these 2 words - COMMON SENSE. If you have any, you won't need to read this stuff. All he did was take his old book Guerrilla PR and repackaged it for profit. His recommendations and insights about the online community are way too optimistic. Don't waste your money on this one. If you want to read a good PR book, read Full Frontal Pr by Richard Laermer and apply those principles online. Just do not waste your time with Levine.

The ideas presented in this book are things a high school student would know and the writing is poor. Buy this book if you know ABSOLUTELY NOTHING about PR. If you know even a little bit then you know what this book is going to say.

With all due respect to this author and the other reviewers, this book is VERY basic. Either I know a lot more about Internet marketing than I thought I did or there are A LOT of people out there who know very little about it.

I finished this book last night, and still can't get over the fact that a PR "expert" produced such a cheesy, repetitive, enervating read. In my opinion, "Guerilla PR Wired" reads like it was bashed out in two days and not edited. It is full of strained metaphors (the guerilla metaphor being the worst offender), glib turns of phrase and mind-numbing obviousness. Basically, the book's content boils down to five or so mundane observations, including "it's not a good idea to annoy media contacts", "you should update your website periodically" and "you can use events to promote your business". Throughout the book Levine uses the Blair Witch Project website as an example of powerful viral marketing. I concede that this was a great marketing story, but I really don't see how most small businesses could apply any lessons learned from it. In summary, a major disappointment - and, judging from some of the reviews I've read on this site - something of a PR disaster for Levine!

This book is certainly not for everybody. The author admits to being a relative neophyte to the Internet and it shows. If you have any familiarity with the Internet or maintain a web site, reading the summation at the end of the chapters will be more than sufficient. Suggestions such as "Value is necessary to a website. Offer visitors something they can use." is common sense. Who would think of creating a web site having no value and is useless to their visitors? There are books available which do a much better job of addressing web site construction and a majority of the information provided on how to launch a web-based P.R. campaign is intuitive. This book was a major disappointment.

I absolutely relished the information in the pages of this book!
This is a must-read for every beginning, intermediate and advanced public relations and marketing professional.
Michael's fabulous prose confirmed some of what I already knew about great public relations techniques. He also gave me ideas for ways to make my firm (and myself) more savvy and more valuable to clients and to the media I/we pitch. I especially loved the "know your prey" section and all of the detailed, step-by-step practical information and advice.

Sus características de extranjero aparte, este hombre es feo a causa de sus ojos pequeños pequeños y brillantes que acaban de deslumbrar directo. Y discurso acerca de estúpido, todo usted tiene que hacer es leído este libro para ver Levine que cuán mudo es. El roba cada idea de alguien más.

Anyone in business for themselves would do themselves a big favor by buying this book. Michael Levine, a prominent Hollywood publicist, teaches how to do publicity on and off the Internet in language that's easy to understand. He uses examples and interviews, like one with the director of THE BLAIR WITCH PROJECT, to illustrate his point, and it's never stuffy or hard to understand. If you ever need to draw attention to yourself, your business, your product or your service, this book should be the first one you buy.