Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between [Paperback]

Michael Levine (Author)

Book Description

Publication Date: January 21, 2003

"Excellent advice."--Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.

Editorial Reviews

Review

"Excellent advice."--Public Relations Quarterly

From the Back Cover

"The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline."
--Randal Evenson, president, Evenson & Associates, Inc., and www.4-Dmarketing.com

"This immensely practical book demystifies the Internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine's considerable public relations experience to help you reach "P.R. Nirvana" without spending a lot of time or money."
--Geoffrey A. Moore, author of Think Like a Customer . . . to Market Like a Genius

Now in paperback, Guerrilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn:

• Proven techniques to break through the once-impregnable firewalls of print and broadcast media
• Strategies to establish--and benefit from&--instant credentials as an expert
• Tips for writing an attention-grabbing press release and "Web-tailoring" it to its recipients

Fast-moving, entertaining, and valuable to everyone, Guerrilla P.R. Wired helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible.

See all Editorial Reviews

Product Details

• Paperback: 306 pages
• Publisher: McGraw-Hill; 1 edition (January 21, 2003)
• Language: English
• ISBN-10: 0071382321
• ISBN-13: 978-0071382328
• Product Dimensions: 8.9 x 5.2 x 0.7 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 3.1 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #1,079,260 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

54 of 58 people found the following review helpful:

2.0 out of 5 stars Guerrilla trapped on the Web, August 26, 2003

By 

Roberto Palomo Cea (El Salvador) - See all my reviews
(REAL NAME)   

This review is from: Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between (Paperback)

It was very interesting to find out about Guerrilla PR from Levine, who seems to have a very good "offline" experience. However, as web designer and Board member of three Internet companies, I found Levine's Internet content shallow and full of Net beliefs that are not accurate or updated.

24 of 25 people found the following review helpful:

2.0 out of 5 stars A book for the inexperienced or unenlightened, May 31, 2004

By 

J. Laabs (Madison, Wisc USA) - See all my reviews
(REAL NAME)   

This review is from: Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between (Paperback)

If you have NO experience, NO education or NO background in marketing, running a small business or promoting a web site, you MIGHT get something out of this book. To illustrate, here are a few of "Levine's 10 Commandments for Internet PR" listed in this book (paraphrased to save space): 1. Know your audience, 2. Know your product 3. Don't send spam ... 5. Don't overspend, 7. Send email to interested parties, 9. Seek out and provide links to your site. Some real ground-breaking revelations here, as you can see. I also found the writing style to be a bit condescending and wordy, as if the author was trying to stretch very slim information into a decent sized book. That pretty much is what this book is about - a few commonsense basics that anyone but a complete novice already knows, stretched into a book.

25 of 27 people found the following review helpful:

1.0 out of 5 stars Levine = Sandra Bullock Of Literary World?, April 7, 2005

By 

Tickle Bug - See all my reviews

This review is from: Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between (Paperback)

Just as Miss Congeniality 2 is a really stupid sequel to a really stupid movie that shouldn't have been made in the first place, so too is Guerrilla PR Wired a really stupid follow up to a really stupid book that shouldn't have been written in the first place. The author should have seen that Jay Conrad Levinson already had the topic covered and left it at that.

Michael Levine's book reads like a college freshman who is doing a report on Jay Conrad Levinson's Guerrilla Publicity. Don't let the similarity in title fool you--Levinson's is the real deal while Levine's is a very poor rip-off.