Customer Reviews

Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget

5 star:		(2)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I have long been a fan of Bill Marvin's publications and have utilized many of his ideas in my own restaurant. This book is no exception. While many of the ideas presented are geared towards a more upscale environment, I have been able to use more than a few in the restaurant that I operate, which is a unit of a national chain. With a little thought, you can adjust most of the ideas in this book to fit your needs!

Bill has been around the industry for years and has a collection of some great restaurant marketing ideas from having spent years in the industry and consulting to many restaurant companies. I really respect his approach and background and would recommend this book without reservation.

For more restaurant marketing resources, also visit www.quantifiedmarketing.com. This site offers a free restaurant marketing CD, articles and restaurant marketing book recommendations.

With more of 20 years in the restaurant industry I can recommend this book. The book its full of common sense and great ideas to increase your profits.

In The book Bill Marvin applies his +25 years of experience as a restaurant consultant showing you hundreds of ways to increase the frequency of your customers, to earn their loyalty and increase your sales. The Ideas are easily adapted to all kind of restaurants. If you are looking for Ideas to increase your profits you can read:501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition or Restaurant Marketing Strategies: Dramatically Improve Your Restaurant Profits While Spending Less Money Both books are highly reccommended and full of low cost ideas to promote your restaurant.

Alois Larc
Estrategia Gastronómica