The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter [Hardcover]

Larry Chambers (Author)

Book Description

Publication Date: June 17, 1999 | ISBN-10: 0910944121 | ISBN-13: 978-0910944120 | Edition: 1

The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in your target market's trade magazines, newspapers and journals. The techniques are designed to help you stand out above the crowd by strategic use of the print media.
Divided into four main sections - with easy-to-follow steps aimed at showcasing your talent - it doesn't require a major expenditure of time, money or effort. This book could be used effectively by experts in almost any field.
This book will show you how to get your name and ideas in print - in the right place and at the right time deliver the most effective message. Learn how to increase visibility and enhance your image as an expert in the field, without hiring a public relations firm or running an expensive advertising campaign.
You will realize immediate benefits with a comprehensive, step-by-step public relations program. You will learn how to rise above the competition by: becoming recognized as an expert in the minds of new customers, retaining existing clients or customers, and continuously reinforcing trust. You can convert clients and prospects to new products and services, shorten the sales process by learning the experts' secrets of gaining referrals, and to control your own public destiny by following the techniques in this book.

Features

Editorial Reviews

Review

This is not a pie-in-the-sky, theoretical book. It is the result of real world experiences that the author, Larry Chambers, has had assisting many of the most successful financial leaders in today's information-cluttered business world stand out as experts. I know these strategies work. With the help of the author, my partners and I have built a two billion dollar business, and we're just getting started.
- John Bowen, President and CEO of Reinhardt Werba Bowen Advisor Services
Among the tips that Chambers offers, this reviewer found particularly valuable his five-point formula for writing a positioning statement-a few sentences that boil down the essence of the value you supply to clients and prospects.
--William P. Norton, on line at D. M. Freedman Company-Freedman' Reviews

Promo Copy

Product Details

• Hardcover: 352 pages
• Publisher: CRC Press; 1 edition (June 17, 1999)
• Language: English
• ISBN-10: 0910944121
• ISBN-13: 978-0910944120
• Product Dimensions: 9.3 x 6.4 x 0.9 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,258,261 in Books (See Top 100 in Books)

More About the Author

Hi I'm Larry Chambers. Today I live in Ojai, California. I have two great and successful kids, Christin (27) is a singer, song writer and realty show producer and Logan (23) has a degree in Marine Biology UCSC and is a California State Beach Life Guard.

My first two books; Recondo and the First Time Investor pushed me in a new direction and launched a writing career that my teachers would have told me is impossible - once they stopped laughing. I was guy always distracted, inattentive, impatient, forgot his homework, and spelled words that looked more like turds.

But I beat the odds. I've written over 50 published books and hundreds and hundreds of magazine articles.

It wasn't until I was plopped down in the jungles of South Vietnam that I moved to 'the head of the class.' Distractibility, risk taking and impulsiveness were liabilities in school, became survival traits in combat. I would noticed things others overlooked, a blade of grass bent in the wrong direction or VC snot dripping from a tree leaf. Without being able to explain why, I'd knew when things were about to happen.

MILITARY BACKGROUND: served with F 58th Inf LRP and the originating L Co 75th Rangers 101st Abn ("Merrill's Marauders') company organized as the parent unit for the separate long-range reconnaissance patrol companies 1968-69.

AWARDS: Purple Heart, two Bronze Stars, two Air Medals; Combat Infantryman's Badge; Parachute Badge; Army Commendation Medal; National Defense Metal, Good Conduct Metal, Vietnam Cross of Gallantry, Vietnam Service and Vietnam Campaign Metal. Recondo Badge.

BACKGROUND: Corning High School, located in Northern Cal, where he played football, basketball, track and boxing. He spent the summers milking cows and delivering feed to neighboring ranches. Went to Shasta College during the summer worked in the Forest Service as a fire fighter. After Vietnam he moved to Utah and completed his Bachelors and Masters of Science degrees. A certified ski instructor he also taught skiing for the University of Utah. After graduation he became a stockbroker for EF Hutton & Co, started Hunter/Chambers Construction Company and Credibility Marketing a hi-bred marketing and writing service.

AFFILIATIONS: Vetrepreneur (magazine for military Veterans who own a business) Advisory board member for the Journal of Retirement Planning; Associate Editor for the Journal of Investing; Business and Economics columnist for the Honor Society of Phi Kappa Phi Forum; Contributing editor for Investment Advisor magazine; and Wealth Manager; contributing editor Financial Planning, On Wall Street, Registered Representative, and on the editorial advisory board at Pension World magazine.

Customer Reviews

Most Helpful Customer Reviews

9 of 12 people found the following review helpful:

5.0 out of 5 stars Right on Target!, February 7, 2000

By A Customer

This review is from: The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter (Hardcover)

I thought that "The Guide to Financial Public Relations" was well written and logical, with many helpful step-by-step instructions. Though it is written specifically for the financial industry, it contains helpful information and valuable strategies for almost any business person who works with a client base and who wants to be more successful in their industry.

I have worked in the public relations field for 25 years, yet I found this book instructive with many new idea "gems" that I plan to implement in the future. For while it may be difficult to teach old dogs new tricks, today a business person must constantly learn new "tricks" (i.e. business strategies) in order to survive. This book delivers!

5.0 out of 5 stars Good reference book, October 17, 2010

By 

VLL - See all my reviews

Amazon Verified Purchase

This review is from: The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter (Hardcover)

I have been in PR for years and recently transitioned to Financial Planning PR and marketing and this book is an easy read with pertinent timeless info. Although it was written ten years ago, it holds up. With social media and the changes in regulations etc it would be great to get an updated version!!

4 of 9 people found the following review helpful:

5.0 out of 5 stars The best book I've read on the subject!, November 15, 1999

By 

Larry Chambers "Non stop writer" (Ojai, CA) - See all my reviews
(REAL NAME)   

This review is from: The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter (Hardcover)

Chambers masterfully illustares the art and impact of public realtions. His book captured the steps I needed to take to promote myself. I found it to be a real resource.