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Most Helpful Customer Reviews
9 of 9 people found the following review helpful:
2.0 out of 5 stars
A+ for history...F for graphics!,
By A Customer
This review is from: Guide to Gasoline Logos (Paperback)
I am fascinated with the history of logos and which oil company was bought out by what gas company and so on. Guide to Gasoline Logos gives just that kind of information. However, a logo book MUST be in color and this entire book, except for the cover is in black and white. How else would you be able to distinguish diferences in logo ages and eras? Some of the black and white logos are repeated from one time period to the next. There must be some color variance or shade nuance but we will never know. Also, some of the pages look as though they were Xeroxed! Because of the poor graphics, I must give a relatively low over-all rating. I would willingly pay much more for a full color book.
7 of 7 people found the following review helpful:
3.0 out of 5 stars
Guide to Gasoline Logos,
By A Customer
This review is from: Guide to Gasoline Logos (Paperback)
This is a rather complete collection but I was dissappointed by the fact that all reproductions save the cover were in black and white.
3.0 out of 5 stars
Fun way to relive your youth,
By
This review is from: Guide to Gasoline Logos (Paperback)
"Guide to Gasoline Logos" is a nice way to take a trip back to your youth. If your town was anything like the place I grew up in, there were several different gas stations using the logos presented in this book. The book itself offers very brief but enlightening outlines of the history and activities of each oil company and their progression through mergers and sales, expansions and contractions. The texts are short and to the point and are accompanied by the logos of each firm showing the progression of marketing through the years. As you go through the book you will no doubt find your memory being triggered by these logos and the stations you associate with them, as I was. When I was a kid, I think I collected maps from all 50 states from our local Phillips 66 station and the mechanics there were only too happy to show me what they were working on. The book itself is paperback with lacquered pages. Unfortunately, the only logos in color are on the front and back cover-all the rest inside the book are in black-and-white, a major distraction and disappointment from the otherwise solid information and graphics presented in the book. Another disadvantage of the book is the outdated layout, fonts and bit-mapped images compared to books of more recent publishing. In spite of this, the book is a fun trip through gasoline marketing history and should appeal to auto-buffs everywhere.
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