Customer Reviews

Guide to Gasoline Logos

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I am fascinated with the history of logos and which oil company was bought out by what gas company and so on. Guide to Gasoline Logos gives just that kind of information. However, a logo book MUST be in color and this entire book, except for the cover is in black and white. How else would you be able to distinguish diferences in logo ages and eras? Some of the black and white logos are repeated from one time period to the next. There must be some color variance or shade nuance but we will never know. Also, some of the pages look as though they were Xeroxed! Because of the poor graphics, I must give a relatively low over-all rating. I would willingly pay much more for a full color book.

This is a rather complete collection but I was dissappointed by the fact that all reproductions save the cover were in black and white.

"Guide to Gasoline Logos" is a nice way to take a trip back to your youth. If your town was anything like the place I grew up in, there were several different gas stations using the logos presented in this book. The book itself offers very brief but enlightening outlines of the history and activities of each oil company and their progression through mergers and sales, expansions and contractions. The texts are short and to the point and are accompanied by the logos of each firm showing the progression of marketing through the years. As you go through the book you will no doubt find your memory being triggered by these logos and the stations you associate with them, as I was. When I was a kid, I think I collected maps from all 50 states from our local Phillips 66 station and the mechanics there were only too happy to show me what they were working on. The book itself is paperback with lacquered pages. Unfortunately, the only logos in color are on the front and back cover-all the rest inside the book are in black-and-white, a major distraction and disappointment from the otherwise solid information and graphics presented in the book. Another disadvantage of the book is the outdated layout, fonts and bit-mapped images compared to books of more recent publishing. In spite of this, the book is a fun trip through gasoline marketing history and should appeal to auto-buffs everywhere.

I am very fond of the history of Dixie Vim Oil company. I have several of the old gas rationing coupons which show a Model T (?) connected to a railroad tank car. The logo reads "From Tank Car to Car Tank". Some of them are pink and some are white, all with registry numbers. I don't know when they were circulated but they appear to be similar to S&H green stamps; once a collector had some they could be traded for merchandise (it appears). Any further information on these coupons would be greatly appreciated.