An introductory textbook covering all aspects of print production and manufacturing. The printed page is still the most common product of graphic design work, making it essential that designers and illustrators understand the production and printing process. And as more and more print material is finding a dual-use in electronic formats (Web, ebooks, motion-graphics using Flash, etc.), it has become even more important that designers understand the impact their design decisions have on the feasibility of re-purposing their work for various media.
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Book Description
Editorial Reviews
From the Back Cover
Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Second Edition is the complete guide to the entire process of print production, from early stages of conception and planning, to the technical stages of manufacturing and off press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, chromatics, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, and legal issues.
Environmental issues are also covered.
Environmental issues are also covered.
This new edition includes more than 400 new illustrations and has been expanded by over 100 pages. A practical reference to keep at your fingertips, this new edition includes:
- A complete overview of the entire graphic print production workflow
- Illustrated descriptions of techniques and applications
- Checklists and step-by-step descriptions
- Advice, tips. Guidelines and recommendations for every stage of design
- A glossary with more than 1,500 graphic terms
A Guide to Graphic Print Production, Second Edition is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.
--This text refers to an alternate Hardcover edition.
About the Author
Kaj Johansson, Peter Lundberg and Robert Ryberg met when they were studying for a masters degree in Graphic Arts technology at the Royal Institute of Technology in Stockholm. All three have more than ten years of management experience from printing, prepress and production companies, as well as in Web design and design studios. Today they run Kapero AB, a consulting company that combines expertise from advertising agencies and the graphic arts industry. Kapero provides process consulting and helps companies to save money in the production of marketing communication.
--This text refers to an alternate
Hardcover
edition.
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Most Helpful Customer Reviews
8 of 9 people found the following review helpful:
5.0 out of 5 stars
Very informative - outstanding!,
By Ron (Cleveland, OH United States) - See all my reviews
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This review is from: A Guide to Graphic Print Production (Hardcover)
This book is a great introduction to the printing industry. It covers all the major types of printing: offset, digital, screen, etc. and all aspects of print production, from graphic design to post processing. It also includes detailed analysis of the things that can go wrong during the print process and how to avoid and correct them. The book is well written with LOTS of very helpful photographs and graphics.
I knew virtually nothing about printing before I picked up this book, but feel like an expert now!
8 of 10 people found the following review helpful:
3.0 out of 5 stars
Too much and a little dated,
By
This review is from: A Guide to Graphic Print Production (Hardcover)
If you want one book that introduces everything involved in print production this may be a good book for you. There is a lot of information in this book. More than any novice designer would need to know. For that reason I found it a bit overwhelming.
It seemed some of technology mentioned was dated and the body text could get confusing at times. However, the call outs on almost every page really did a great job of summarizing the text.
15 of 21 people found the following review helpful:
5.0 out of 5 stars
Fantastic!,
By Jerry Miller (las Vegas, NV USA) - See all my reviews
This review is from: A Guide to Graphic Print Production (Hardcover)
Every student coming out of Art School needs to know what is in this book. You can learn it in school, or you can learn it on the job, but if you design anything, you will eventually need to learn what is in this book. Lots of illustrations that explain esoteric concepts very well. Buy it, read it and learn it-you will save money in the long run.
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Inside This Book
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First Sentence:
THIS IS A BOOK ABOUT GRAPHIC PRODUCTION. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
wet offset printing, ink screws, plate makeready, damage from magnetic fields, index color mode, perceptual conversion, typeface management, dampening solution, higher screen frequency, theoretical transmission speed, rubber blanket cylinder, analog proofs, press processing, halftone wells, digital imposition, graphic production process, optical dot gain, duct roller, higher dot gain, particular color model, gripper edge, wider color gamut, gray balance, ink duct, possible color space Key Phrases - Capitalized Phrases (CAPs): (learn more)
Adobe Illustrator, Acrobat Distiller, Adobe Acrobat, Color Management Module, Multiple Master, Microsoft Word, United States, Type Reunion, Adobe Type Manager, Printer Description File, Acrobat Catalog, Open Type-fonts, Adobe Streamline, Color Settings, File Transfer Protocol, Logo Profilemaker Pro, North America, Postscript Printer Description, Raster Image Processor New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
THIS IS A BOOK ABOUT GRAPHIC PRODUCTION. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
wet offset printing, ink screws, plate makeready, damage from magnetic fields, index color mode, perceptual conversion, typeface management, dampening solution, higher screen frequency, theoretical transmission speed, rubber blanket cylinder, analog proofs, press processing, halftone wells, digital imposition, graphic production process, optical dot gain, duct roller, higher dot gain, particular color model, gripper edge, wider color gamut, gray balance, ink duct, possible color space Key Phrases - Capitalized Phrases (CAPs): (learn more)
Adobe Illustrator, Acrobat Distiller, Adobe Acrobat, Color Management Module, Multiple Master, Microsoft Word, United States, Type Reunion, Adobe Type Manager, Printer Description File, Acrobat Catalog, Open Type-fonts, Adobe Streamline, Color Settings, File Transfer Protocol, Logo Profilemaker Pro, North America, Postscript Printer Description, Raster Image Processor New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 1
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1
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cites this book:
- The Man Without Qualities (2 volume set) by Robert Musil in Front Matter
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