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The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide Paperback – August 15, 2013

4.7 out of 5 stars 21 customer reviews

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Editorial Reviews

About the Author

Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois.

Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT’s executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the world.

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Product Details

  • Paperback: 346 pages
  • Publisher: Product Management Educational Institute; 1 edition (August 15, 2013)
  • Language: English
  • ISBN-10: 0984518509
  • ISBN-13: 978-0984518500
  • Product Dimensions: 8.5 x 0.8 x 11 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #187,205 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
This book baselines the meaning of what product management and marketing is for the industry. Not only does it describe in detail the act of managing a product from conception, through commercialization, and finally through retirement; but its inclusive nature of the other functions involved (project management, business, analysis/architecture, user experience, and Agile product owner) differentiate it from all the rest. This is the super structure I've been waiting for. Product management and development can't be done alone and this BOK finally recognizes that. It breaks away from the silo'd BOKs of the past and forces a collaborative way of thinking. As a project manager, I finally feel like PMBOK has more meaning. This is the industry anchor I've been looking for.
- Steve Starke
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Format: Paperback
The ProdBOK was a multiyear activity spanning some 60 contributors. As one of those individuals, I'll provide a view of some of the goals and challenges of the book. First a brief synopsis.

Section 1 is broad primer of the background, history, roles and marketing concepts relevant to the job. For those new to the role, or those who have roles adjacent to product management, there may be some fundamentals here worth understanding. For experienced practitioners, this may be worth leafing through as refresher.

Section 2 is really the meat of the book, and walks through a seven-phase lifecycle framework from inception to retirement for a product. It attempts to capture major activities that MAY be part of the needed process for creating new products and services or advancing existing ones. It is not intended to define the only way it can be done. It also tries to identify who the major collaborators may be with product management and also the trade-offs that may exist in any specific organization. For those with more experience, there may be some guidance in getting past some issues that may be hampering you.

Section 3 is complementary to Section 2 to provide some specific examples of tools and checklists for each of the lifecycle phases.

The major goal of the book was an attempt to bring together a cohesive view of product management and to provide a useful reference for all of the activities required in delivering products to the marketplace. In that regard, it's probably more of a Product Management 101/201 reference book than an attempt to address more advanced topics like strategy, politics, conflict and other issues that can sidetrack the role.

The challenges associated with creating this book were many.
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Format: Paperback Verified Purchase
I used this book (ProdBOK), the AIPMM online course, and a marketing course to study for the CPM/CPMM exam. I liked the ProdBOK best as the information is to the point and presented in order through the PLC and PMF, compared to the marketing textbook which had me flipping all over the place to study. This ProdBOK has great info and easy to read so this will definitely have a place on my desk.
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Format: Paperback
The ProdBOK represents a historic milestone for the profession of product management forwarding professionals engaged in managing products from inception to sunsetting, across industries, stage of growth and size of organizations. As stated in the first chapter, "It was developed to give product managers information that would motivate them to look deeper into the subject and research the far greater body of knowledge that exists within the product management domain. It is a living reference that is constantly evolving."

This volume of 346 pages represents a compilation of the most prolific writers, bloggers, thought leaders, trainers and authors currently forwarding the understanding of product management today, with input from other disciplines that intersect the product management function. This is not an academic textbook of theory, although it will no doubt be used to teach Fundamentals of Product Management 101, but the result of a collaboration of practitioners currently working in the field, striving to provide a common lexicon to forward newcomers and future product leaders.

The ProdBOK is a must own, must read, must reference for all those seeking to be product professionals, as well as hiring managers, HR departments, and companies striving to establish effective product management as a business function, hiring and onboarding new product managers, and providing a career path for product people. In Silicon Valley, many (if not most) of the best known CEOs held the title of product manager at one time in their career.
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Format: Paperback
As someone who has had to do a number of product turnarounds it is clear that the need for a BOK has been long overdue.

The ProdBOK has standardized best practices and creates a common understanding and vocabulary among the product management community which will also benefit other more established communities such as Project Management and Business Analysis, that closely interact with the PM's.

For experienced Product Managers the first few chapters will not be super interesting (it lays a common understanding of the practice and history) but VAST majority of the BOK provides real-world information you can apply every day and use as a baseline for communicating with coworkers who need a better understanding of a structured approach.
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