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The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide Paperback – August 15, 2013
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Top Customer Reviews
- Steve Starke
Section 1 is broad primer of the background, history, roles and marketing concepts relevant to the job. For those new to the role, or those who have roles adjacent to product management, there may be some fundamentals here worth understanding. For experienced practitioners, this may be worth leafing through as refresher.
Section 2 is really the meat of the book, and walks through a seven-phase lifecycle framework from inception to retirement for a product. It attempts to capture major activities that MAY be part of the needed process for creating new products and services or advancing existing ones. It is not intended to define the only way it can be done. It also tries to identify who the major collaborators may be with product management and also the trade-offs that may exist in any specific organization. For those with more experience, there may be some guidance in getting past some issues that may be hampering you.
Section 3 is complementary to Section 2 to provide some specific examples of tools and checklists for each of the lifecycle phases.
The major goal of the book was an attempt to bring together a cohesive view of product management and to provide a useful reference for all of the activities required in delivering products to the marketplace. In that regard, it's probably more of a Product Management 101/201 reference book than an attempt to address more advanced topics like strategy, politics, conflict and other issues that can sidetrack the role.
The challenges associated with creating this book were many.Read more ›
This volume of 346 pages represents a compilation of the most prolific writers, bloggers, thought leaders, trainers and authors currently forwarding the understanding of product management today, with input from other disciplines that intersect the product management function. This is not an academic textbook of theory, although it will no doubt be used to teach Fundamentals of Product Management 101, but the result of a collaboration of practitioners currently working in the field, striving to provide a common lexicon to forward newcomers and future product leaders.
The ProdBOK is a must own, must read, must reference for all those seeking to be product professionals, as well as hiring managers, HR departments, and companies striving to establish effective product management as a business function, hiring and onboarding new product managers, and providing a career path for product people. In Silicon Valley, many (if not most) of the best known CEOs held the title of product manager at one time in their career.Read more ›
The ProdBOK has standardized best practices and creates a common understanding and vocabulary among the product management community which will also benefit other more established communities such as Project Management and Business Analysis, that closely interact with the PM's.
For experienced Product Managers the first few chapters will not be super interesting (it lays a common understanding of the practice and history) but VAST majority of the BOK provides real-world information you can apply every day and use as a baseline for communicating with coworkers who need a better understanding of a structured approach.
Most Recent Customer Reviews
I was fooled by good reviews to order this book. It was boring to death, after 50 pages I gave up. This book is impossible to read. Read morePublished 13 months ago by Pavel Borovsky
Finally a BOK for product management and marketing! I found this resource well organized and a wealth of knowledge for our discipline. Read morePublished 16 months ago by Sean Van Tyne
What a long awaited for codification of what the profession is! Not to discount other great works that focus on usability, or that have more of a marketing focused, but having a... Read morePublished on October 17, 2013 by HJos
I have spent nearly 20 years in product management in young or startup organizations, and found this book to have done an outstanding job in defining and framing what it means to... Read morePublished on September 30, 2013 by emacbean
I found this book to be quite comprehensive in its description of Product Management and its role in an organization. Read morePublished on September 23, 2013 by Herbert Ong (Healthentic Inc)
This is an excellent collection of the knowledge and wisdom contained in the product management community. Read morePublished on September 16, 2013 by Dave R
What I really like about this book is that it gives practical advice and tools that product managers and product marketers can use in their jobs every single day, no matter where... Read morePublished on September 15, 2013 by Hari Candadai
The ProdBOK Guide is an essential resource of Product Management knowledge and information. This book rocks in a subject matter area where there are not a lot of good options to... Read morePublished on September 12, 2013 by Tom Corcoran