- Paperback
- Publisher: Amer Assn of Advertising (December 1987)
- ISBN-10: 9990209626
- ISBN-13: 978-9990209624
- Product Dimensions: 10.8 x 8.5 x 0.2 inches
- Shipping Weight: 6.4 ounces (View shipping rates and policies)
- Amazon Best Sellers Rank: #10,895,337 in Books (See Top 100 in Books)
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