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Guilty Pleasures: Feminist Camp from Mae West to Madonna
 
 
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Guilty Pleasures: Feminist Camp from Mae West to Madonna [Paperback]

Pamela Robertson (Author)

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Book Description

March 15, 1996
“Camp,” Mae West told Playboy, “is the kinda comedy where they imitate me.” But what was West doing, if not camp itself? Guilty Pleasures puts women back into the history of camp, a story long confined to gay male practice. Emphasizing the distinctive roles women have played as producers and consumers of camp, Pamela Robertson links her subject to feminist discussions of gender parody, performance, and spectatorship. Her book offers a heady tour of social and cultural criticism at its most interesting, and American culture at its most flamboyant.
Robertson grounds her theoretical discussion of female performance and spectatorship in detailed studies of figures such as Mae West, Joan Crawford, and Madonna. She locates these figures in turn within a tradition of feminist camp—a female form of aestheticism related to masquerade and rooted in burlesque, parallel to but different from gay male camp. Through analyses of films from Gold Diggers of 1933 to Johnny Guitar, as well as video and television, Robertson shows how the gold digger is to feminist camp what the dandy is to gay male camp—its original personification and defining voice. Set against a backdrop of social history, her analysis demonstrates that feminist camp flourishes during periods of antifeminist backlash in America, and that it reflects a working-class sensibility particularly attuned to changing attitudes toward women’s work and sexuality.
Appealing to a wide range of scholars spanning the fields of film and mass culture, feminism, gay/lesbian/queer studies, and cultural studies, Guilty Pleasures will also attract an audience of general readers interested in camp and popular culture.


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Editorial Reviews

From Publishers Weekly

Despite the promise of the subtitle, Robertson (who teaches at the University of Newcastle in Australia) doesn't represent a range of feminist camp over the years. Rather, she simply presents a few case studies in different chapters (Mae West, Joan Crawford, Madonna). While these are all interesting, they do not hang together particularly well. The freshest information here can be found in the introduction, in which Robertson examines the aesthetics of camp and how it has been assumed that camp exists in the form of gay male culture appropriating women's culture, but that the inverse is never true. "Women... are objects of camp and subject to it but are not camp subjects." The individual chapters are then somewhat disappointing, however, as they closely examine specific performers and performances. Robertson examines whether Mae West was a camp creator, or merely a camp object. In a 1971 Playboy interview, West opined, "Camp is the kinda comedy where they imitate me." Another essay dissects the film Gold Diggers of 1933, positing that "the comic gold digger is to feminist camp what the dandy is to gay camp." Although it opens with an introduction to Joan Crawford as camp figure, the third essay quickly narrows in on her performance in Johnny Guitar as the mannish Vienna. Finally, in an anemic essay that perhaps proves there is not another drop of analysis to be squeezed from Madonna's body of work, Robertson examines the material girl's politics and claims that they warn us against a tendency to "naively substitute camp for politics."

Copyright 1996 Cahners Business Information, Inc.

Review

Guilty Pleasures is a polished, provocative, and innovative scholarly work. Robertson addresses a timely set of topics (not only camp but also feminism, gender theory, the masquerade) from the perspective of star studies and queer theory. While theoretically sophisticated in its approach, and extremely well grounded in the scholarship on the texts and stars she analyzes, her book is written in a clear, direct, and witty style.”—Steven Cohan, author of Telling Stories and coeditor of Screening the Male


“This is one of the best film books I’ve read in years. It thoroughly situates contemporary debates in a well-established historical context. The theoretical conclusions are derived from the case studies, not imposed on them. It was fun to read and you can dance to it.”—Jane Feuer, author of Seeing Through the Eighties and MTM: Quality Television


“This is the most extensive—and the most subtle and complex—examination of the feminist ‘angle’ on camp I have seen.”—Alexander Doty, author of Making Things Perfectly Queer and coeditor of Out in Culture

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Inside This Book (learn more)
First Sentence:
Camp, as an adjective, goes back at least to 1909. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
camp spectatorship, comic gold digger, antiprostitution discourse, secondary diegesis, sinister polluter, fallen woman film, hard professionalism, feminist camp, female masquerade, feminine spectacle, camp effect, gender parody, textual address, star text, camp object, double mimesis, gay camp, camp taste, camp sensibility, film persona, entertainment traditions, gay style, mass ornament, camp reading, female spectatorship
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Johnny Guitar, Mae West, Joan Crawford, African American, Belle of the Nineties, Progressive Era, Myra Breckinridge, New York, Ruby Keeler, Shadow Waltz, Dick Powell, Footlight Parade, Gay Nineties, Dancing Kid, Diamond Lil, Marilyn Monroe, Mildred Pierce, Miss West, Richard Dyer, Torch Song, Guilty Pleasures, Queer Nation, Shirley Temple, Young Man, Camp Lite
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