Gutenberg the Geek (Kindle Single) [Kindle Edition]

Jeff Jarvis (Author)

Book Description

Johannes Gutenberg was our first geek, the original technology entrepreneur, who had to grapple with all the challenges a Silicon Valley startup faces today. Jeff Jarvis tells Gutenberg's story from an entrepreneurial perspective, examining how he overcame technology hurdles, how he operated with the secrecy of a Steve Jobs but then shifted to openness, how he raised capital and mitigated risk, and how, in the end, his cash flow and equity structure did him in. This is also the inspiring story of a great disruptor. That is what makes Gutenberg the patron saint of entrepreneurs.

Jeff Jarvis is the author of "Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live" and "What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World." He directs the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York Graduate School of Journalism.

Editorial Reviews

Amazon.com Review

Who was the original world-changing techno-entrepreneurial innovator? Not Google's Larry and Sergey. Not Steve Jobs. No, to find the man who made the mold, you've got to go back to fifteenth-century Germany to find Johannes Gutenberg. Jarvis portrays the famed inventor as creator of more than just the printing press and the market for Bibles. "Gutenberg," he argues, "should… be seen as the patron saint of Silicon Valley, for he used technology to create an industry." Setting Gutenberg's successes against the real pitfalls he endured, notably his early struggle to amass sufficient capital, Jarvis portrays a bad-boy innovator with a deft, if sometimes heavy hand. He bravely wears his assumptions-- for example, the neutrality of technology-- on his sleeve, and his lesson for techno-dreamers is straightforward. Read your history, Jarvis insists. "Your goal, geeks, is to be more like Gutenberg." --Jason Kirk

From AudioFile

Product Details

• File Size: 125 KB
• Print Length: 20 pages
• Simultaneous Device Usage: Unlimited
• Sold by: Amazon Digital Services, Inc.
• Language: English
• ASIN: B007EI62I0
• Text-to-Speech: Enabled
• X-Ray: Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #60,323 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • #19 in Kindle Store > Kindle Singles > History
  • #29 in Books > Professional & Technical > Engineering > Patents & Inventions
  • #30 in Kindle Store > Kindle Singles > Essays & Ideas

Most Helpful Customer Reviews

35 of 36 people found the following review helpful

4.0 out of 5 stars Very Enjoyable February 28, 2012

By Walter Reade

Format:Kindle Edition

I listen to Jeff Jarvis every week on the "This Week in Google" podcast. He drives me crazy 80% of the time. But, he's worth listening to the other 20%. Jeff is not afraid to think. He is not afraid to weave narratives and create hypotheses from observations from the modern world and from the world of history. He has a relentless habit of extracting meaning from events and trends, and expressing it is ways that make me think.

Gutenberg the Geek is a wonderful example of Jeff's style of thinking. The "Kindle Single" is worth reading simply as a summary of the life and accomplishment of Gutenberg. It is an important reminder to us how Gutenberg worked for years to achieve what he did. He didn't wake up and invent the printing press. He perfected his craft improvement upon improvement, while at the same time wrestling with the challenges of life and business.

If you're so inclined, though, the book will also give you a major serving of food for thought. In short, can we afford to stifle the modern-day equivalent of the printing press (i.e., the internet), because it too, like the printing press, is disruptive to various powers that be? Jeff raises those questions quite eloquently.

20 of 21 people found the following review helpful

4.0 out of 5 stars More like Gutenberg the Tech Entrepreneur February 28, 2012

By Jeremy Aldrich

Format:Kindle Edition|Amazon Verified Purchase

Okay, so it wouldn't have quite the same punch as a title, but this Kindle Single isn't really about what made Gutenberg a geek; it's about what made him a great start-up founder. Jarvis gives the facts (as much as we can know them) of Gutenberg's story and writes that "In all, Gutenberg -- just like a modern-day startup -- depended on exploiting new efficiencies, achieving scale, reusing assets, dividing specialized labor, and setting standards." I had always pictured Gutenberg working alone and tinkering with the design of his printing press, but the author describes the business side of the story (which is quite compelling) and makes frequent comparisons to modern-day companies and entrepreneurs. At the very end, he pivots to a frequent (for Jeff Jarvis) theme of advocating for Internet freedom, which felt a little awkwardly tacked on. And speaking of awkwardly tacked on, here are two quotes I highlighted:
"This was a time of change and disruption -- which is like planting season for entrepreneurs."
"Don't today's entrepreneurs dream for a fraction of Gutenberg's impact? He was the inventor of history's greatest platform."

A good quick read, stylistically somewhere between a Wikipedia entry and an article in WIRED.

18 of 19 people found the following review helpful

5.0 out of 5 stars A very important history of pivotal tech and its relationship to events this very day February 28, 2012

By Craig Newmark

Format:Kindle Edition|Amazon Verified Purchase

Gutenberg was a geek (I prefer "nerd", being one) whose work invented our current day, much like our work together on the Internet is defining the future.

Jeff does a great job with the story of Gutenberg, correcting misconceptions including my own, and then show how it relates to Silicon Valley entrepreneurship and its context in evolving world history.

This is a really big deal, beyond my ability to articulate.

More About the Author

Jeff Jarvis is the proprietor of one of the Web's most popular and respected blogs about the internet and media, Buzzmachine.com. He also writes the new media column for the Guardian in London. He was named one of 100 worldwide media leaders by the World Economic Forum at Davos in 2007 and 2008, and he was the creator and founding editor of Entertainment Weekly. He is on the faculty of the City University of New York Graduate School of Journalism in New York City.