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3 Reviews
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Average Customer Review
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4.0 out of 5 stars
Worth the price alone
John Lyons definition and explanation on "strategy" is worth the read all by itself. I read this book 20 years ago and have crystalized my thinking with John's words countless times since. He says, "Strategy is a carefully devised plot to murder your competition."
Published on July 28, 2007 by M. Meyer
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3.0 out of 5 stars
Good overview of the world of creating advertising but...
This is an okay book. I think the author focuses too much on creativity for the sake of creativity and not enough on generating sales for his clients. Also, whenever an ad man talks about being creative to win advertising awards (and this author often does), that should be a huge red flag. The purpose of advertising is to sell product and grow a businesses, not create...
Published on June 10, 2009 by Peter C. Geisheker
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3.0 out of 5 stars
Good overview of the world of creating advertising but...,
By
Amazon Verified Purchase(What's this?)
This review is from: Guts: Advertising from the inside out (Hardcover)
This is an okay book. I think the author focuses too much on creativity for the sake of creativity and not enough on generating sales for his clients. Also, whenever an ad man talks about being creative to win advertising awards (and this author often does), that should be a huge red flag. The purpose of advertising is to sell product and grow a businesses, not create wall art and win awards for creativity on your client's dime.
4.0 out of 5 stars
Worth the price alone,
By
This review is from: Guts: Advertising from the Inside Out (Paperback)
John Lyons definition and explanation on "strategy" is worth the read all by itself. I read this book 20 years ago and have crystalized my thinking with John's words countless times since. He says, "Strategy is a carefully devised plot to murder your competition."
4.0 out of 5 stars
The goods on,
By A Customer
This review is from: Guts: Advertising from the Inside Out (Paperback)
Lyons takes his years of experience in the advertising world and turns in Guts, an enjoyable read with anecdote-laden accounts of life inside one of the most controversial professions.
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Guts: Advertising from the Inside Out by John Lyons (Paperback - Sept. 1989)
Used & New from: $0.01
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