From the Inside Flap
Revised and updated, this is a mavericks primer on the business philosophy that revolutionized Chrysler and is now powering dramatic new product development at General Motors. In it, Lutz reexamines his iconoclastic maxims to see how they have withstood the test of time. With hard evidence, hilarious anecdotes, and his characteristic frankness, the high-flying chairman of GM North America challenges his own contention that businesses should deliberately construct a "schizophrenic" corporate culture that combines rock-solid financial controls with a highly creative, no-holds-barred product development process.
Concluding that his laws have served him well and are generally reliable in any business situation and any industry, he goes on to explain why:
- The customer isnt always right
- The primary purpose of business isnt "to make money"
- When everybody else is doing it, dont
- Too much quality can ruin you
- Financial controls are bad
- Disruptive people are an asset
- Teamwork isnt always good
If Lutzs first seven laws arent provocative enough for you, wait until you read the new one that he formulated for executives charged with managing mergers and takeovers or rehabilitating failing companies. Suffice it to say, it involves the use of a flamethrower.
Enriched by Lutzs deep store of business wisdom acquired over three-plus decades in the automobile industry, Guts combines a fascinating, behind-the-scenes look at some of the most important events in the industrys history, with an outside-the-box view on the nature of leadership and success. This insightful, unorthodox, and thoroughly enjoyable discourse will change the way you think about product development and marketing, financial management, strategy, and managing people. It will redefine the way you think about successand make you all the more eager and likely to achieve it.