Revised and updated, this is a mavericks primer on the business philosophy that revolutionized Chrysler and is now powering dramatic new product development at General Motors. In it, Lutz reexamines his iconoclastic maxims to see how they have withstood the test of time. With hard evidence, hilarious anecdotes, and his characteristic frankness, the high-flying chairman of GM North America challenges his own contention that businesses should deliberately construct a "schizophrenic" corporate culture that combines rock-solid financial controls with a highly creative, no-holds-barred product development process.
Concluding that his laws have served him well and are generally reliable in any business situation and any industry, he goes on to explain why:
If Lutzs first seven laws arent provocative enough for you, wait until you read the new one that he formulated for executives charged with managing mergers and takeovers or rehabilitating failing companies. Suffice it to say, it involves the use of a flamethrower.
Enriched by Lutzs deep store of business wisdom acquired over three-plus decades in the automobile industry, Guts combines a fascinating, behind-the-scenes look at some of the most important events in the industrys history, with an outside-the-box view on the nature of leadership and success. This insightful, unorthodox, and thoroughly enjoyable discourse will change the way you think about product development and marketing, financial management, strategy, and managing people. It will redefine the way you think about successand make you all the more eager and likely to achieve it.
Husband read the book, was impressed and gave it to a grandson who works in finance. He is enjoying it ,also.Published 21 days ago by M.J.Giovinazzo
Lots of Chrysler anecdotes. Empirical leadership experiences. Good for the young professional to study and adopt. Well worth the time.Published 4 months ago by Randy
I liked this book for the stories and inner workings of the auto industry. It also had some fun stories about the Dodge Viper which I found to be interesting.Published 5 months ago by Bradley
bob lutz really knows his business, very smart man. little dry for leisure reading sounds like he babbles on thoughPublished 16 months ago by kylie
This is the "Revised Version"the one where he has a new Epilogue I believe,The book is well written and amusingly funny yet True and Sad because What Mr. Read morePublished on January 29, 2012 by Jose Lopez
He was in the middle of a lot of the Auto industry in it's most trying times. His viewpoint seems well founded and should be suggested reading of serious stsudents of business... Read morePublished on June 17, 2011 by Woody