Profit-seeking and corporate responsibility are not fundamentally at odds, argues Hood, an up-and-coming writer based in North Carolina. In fact, they are intimately linked. Businesses motivated by economic self-interest have powerful incentives to promote the common good. Technological advancements in the private sector have improved everyone's quality of life, concerns for the bottom-line have made the workplace safer than ever, and a desire to retain loyal workers has inspired flexibility among employers. Filled with anecdotes, The Heroic Enterprise
shows how the free enterprise system encourages businesses to do good by doing well.
From Library Journal
"In economics, free-market thinkers from [Adam] Smith to Milton Friedman have argued [that] the pursuit of profit by economic enterprises generates tremendous social benefits." With this thought in mind, Hood, vice president of a think tank called the John Locke Foundation and a syndicated columnist on business and public policy, sets out to update and revise Smith's Wealth of Nations. Hood describes the conduct and social effects of American business today, offering case studies and interviews with business executives that help define corporate social responsibility. Hood wants to demonstrate how businesses contribute and serve society, and he feels that society's belief in the "heroic enterprise" is essential if free enterprise is to survive and thrive. His arguments will make even those who oppose big business think twice. This important book will educate public as well as academic library patrons.?Susan C. Awe, Jefferson Cty. P.L. System, Arvada, Col.
Copyright 1996 Reed Business Information, Inc.