From pricing your services to honing your food presentation skills, this comprehensive guide provides a wealth of information about building a home-based catering business.
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Book Description
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Editorial Reviews
From the Back Cover
Are you passionate about parties? Do you live to cook? Now you can realize your dream of working from home at something you enjoy - a home-based catering business. Author Denise Vivaldo shares her experiences and advice on every aspect of setting up and running a thriving home-based catering business, from estimating your start-up costs and finding clients to outfitting your kitchen and staying profitable. She even offers tips on the latest high-tech help, including CD-ROM recipe books, culinary Web sites, and computer software designed especially for chefs and caterers. Learn all about defining your market niche, selling yourself as a pro, establishing your daily schedule, pricing your services, organizing parties with ease, honing your food presentation skills, avoiding the 10 most common home-based mistakes and much more. (7 x 10', 224 pages, profit-and-loss worksheet, equipment checklist, master party checklist, sample catering contracts, sample menu themes, budget worksheet, business deductions)
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About the Author
Denise Vivaldo is an experienced chef de cuisine with extensive experience teaching and consulting in the hospitality industry. She is the founder of Food Fanatics and a resident of Los Angeles, California.
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More About the Author
A seasoned food professional- with over 25 years of experience, Denise Vivaldo has catered more than 10,000 parties and has cooked for such guests as George H.W. Bush, Ronald Reagan, Prince Charles, Bette Midler, Suzanne Somers, Merv Griffin, Cher, Aaron Spelling, Sly Stallone, Arnold Schwarzenegger, and Maria Shriver. She began her culinary training at the Ritz Escoffier and La Varenne in Paris, and then graduated Chef de Cuisine from the California Culinary Academy in San Francisco. Denise spent numerous years as a professor at UCLA's Culinary Program and at her Alma Mater, The California Culinary Academy.
In 1988, Denise founded Food Fanatics, a catering, recipe-development, and food-styling firm based in Los Angeles, California. Since that time, she has catered for such events as the Academy Awards Governor's Ball, Sunset Magazine's Taste of Sunset, and Hollywood wrap parties. She has also styled food for countless local and nationally syndicated television shows such as The Ellen DeGeneres Show, The Tonight Show with Jay Leno, NapaStyle with Michael Chiarello, and Inside Dish with Rachael Ray.
Denise is the author of How to Start a Home-Based Catering Business, which has sold more than 150,000 copies and is in its 5th edition, and How to Start a Home-Based Personal Chef Business. She is also the author of Do It For Less! Parties, Do It For Less! Weddings, and The Entertaining Encyclopedia. The Food Stylist's Handbook, a book based on her decades of wide-ranging food styling Experience, was published in September of 2010, and Perfect Table Settings: Easy and Elegant Ideas for Hundreds of Napkin Folds and Table Arrangements, will be published shortly thereafter. In addition to books, Denise is a contributing blogger for the Huffington Post as well as her own blog, FoodFanaticsUnwashed.com.
Denise is passionate about passing on what she has learned. She founded the Culinary Entrepreneurship Program and she teaches catering and food styling seminars and workshops across the country and internationally.
Denise has been a featured guest on a variety of television networks and shows including Good Day L.A., ABC Morning News, the Japanese Drama Channel, The Food Network, Home & Garden Network, TV Guide Channel, SoapNet, Lifetime TV, and TV Land.
As a consultant, Denise assists companies to better their products. Clients include Hamilton Beach, QVC, Hunt-Wesson/ConAgra, Euro Direct, Hy-vee, Capital Brands, and Future Kitchen Technologies.
Denise has helped many people with their cookbooks, including: Mariel's Healthy Kitchen by Mariel Hemmingway; The Date Night Cookbook by Meredith Phillips; Somersize Fast and Easy Cookbook, Somersize Desserts, Somersize Chocolate, and Eat, Cheat and Melt the Fat Away, by Suzanne Somers; The Food Mover Cookbook and Steam Away the Pounds! by Richard Simmons; The Calorie Countdown Cookbook by Juan-Carlos Cruz; Eat, Taste, Heal by Dr. Tom Yarema; The 3-Hour Diet Cookbook by Jorge Cruise; Skinny Bitch: Ultimate Everyday Cookbook by Kim Barnouin; and Hey, Mom! I'm Hungry! by Susan Powter.
Visit Denise's websites for more information:
www.DeniseVivaldo.com Culinary consulting services
www.FoodFanatics.net Food styling and recipe development services for print, TV and web
www.CulinaryEntrepreneurship.com Food styling classes
www.FoodFanaticsUnwashed.com Denise's culinary blog
In 1988, Denise founded Food Fanatics, a catering, recipe-development, and food-styling firm based in Los Angeles, California. Since that time, she has catered for such events as the Academy Awards Governor's Ball, Sunset Magazine's Taste of Sunset, and Hollywood wrap parties. She has also styled food for countless local and nationally syndicated television shows such as The Ellen DeGeneres Show, The Tonight Show with Jay Leno, NapaStyle with Michael Chiarello, and Inside Dish with Rachael Ray.
Denise is the author of How to Start a Home-Based Catering Business, which has sold more than 150,000 copies and is in its 5th edition, and How to Start a Home-Based Personal Chef Business. She is also the author of Do It For Less! Parties, Do It For Less! Weddings, and The Entertaining Encyclopedia. The Food Stylist's Handbook, a book based on her decades of wide-ranging food styling Experience, was published in September of 2010, and Perfect Table Settings: Easy and Elegant Ideas for Hundreds of Napkin Folds and Table Arrangements, will be published shortly thereafter. In addition to books, Denise is a contributing blogger for the Huffington Post as well as her own blog, FoodFanaticsUnwashed.com.
Denise is passionate about passing on what she has learned. She founded the Culinary Entrepreneurship Program and she teaches catering and food styling seminars and workshops across the country and internationally.
Denise has been a featured guest on a variety of television networks and shows including Good Day L.A., ABC Morning News, the Japanese Drama Channel, The Food Network, Home & Garden Network, TV Guide Channel, SoapNet, Lifetime TV, and TV Land.
As a consultant, Denise assists companies to better their products. Clients include Hamilton Beach, QVC, Hunt-Wesson/ConAgra, Euro Direct, Hy-vee, Capital Brands, and Future Kitchen Technologies.
Denise has helped many people with their cookbooks, including: Mariel's Healthy Kitchen by Mariel Hemmingway; The Date Night Cookbook by Meredith Phillips; Somersize Fast and Easy Cookbook, Somersize Desserts, Somersize Chocolate, and Eat, Cheat and Melt the Fat Away, by Suzanne Somers; The Food Mover Cookbook and Steam Away the Pounds! by Richard Simmons; The Calorie Countdown Cookbook by Juan-Carlos Cruz; Eat, Taste, Heal by Dr. Tom Yarema; The 3-Hour Diet Cookbook by Jorge Cruise; Skinny Bitch: Ultimate Everyday Cookbook by Kim Barnouin; and Hey, Mom! I'm Hungry! by Susan Powter.
Visit Denise's websites for more information:
www.DeniseVivaldo.com Culinary consulting services
www.FoodFanatics.net Food styling and recipe development services for print, TV and web
www.CulinaryEntrepreneurship.com Food styling classes
www.FoodFanaticsUnwashed.com Denise's culinary blog
Customer Reviews
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Most Helpful Customer Reviews
66 of 68 people found the following review helpful:
5.0 out of 5 stars
Not sure where to start? Read this book!,
By
This review is from: How to Start a Home-Based Catering Business (Paperback)
This book is definitely addresses the nuts and bolts of starting a home-based catering business. From applying for various state and federal licenses/IDs to menu planning, this book covers all the bases in getting started. I would highly recommend this book to anyone wanting to start a catering business. It has definitely built my confidence level. I'm on my way! Thanks Denise!
109 of 117 people found the following review helpful:
5.0 out of 5 stars
Professional & Educatioonal Use,
By
This review is from: How to Start a Home-Based Catering Business (Paperback)
I'm been a Professor of restaurant management at the State University NY for about 20 years, and often teach the catering class. Denise's book is the BEST book for people actually wanting to start a catering business. There are plenty of recipes on the web, etc. But Denise has filled a need in a way that the "professional books" don't do. Those books usually cost at least twice as much, and don't really help the entreprenuer.
44 of 46 people found the following review helpful:
5.0 out of 5 stars
Excellent info for the chef who's looking to start catering,
By RAH122968@aol.com (Oakland County, Michigan) - See all my reviews
This review is from: HOW TO START A HOME-BASED CATERING BUSINESS, 2nd Edition (Paperback)
This book is an excellent source for information on getting started. I highlighted at least half of the book. The info in this book is going to help me build my business plan for my catering company that will begin in a few months. This is a "don't miss" book on catering.
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Inside This Book
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First Sentence:
One night as dinner guests were leaving after another spectacular party, I thought, I should get paid for doing this! Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
catering menus, other caterers, steam table pans, quantity recipes, catering courses, large stainless steel bowl, delivery door, sheet pans Key Phrases - Capitalized Phrases (CAPs): (learn more)
Food Fanatics, Crunching the Numbers, Estimating Quantities, Los Angeles, Setting Prices, Solving Problems, Yellow Pages, Tenderloin of Beef, Creamy Horseradish Sauce, Director's Guild, Sally's Place, San Francisco, Witness Phone New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
One night as dinner guests were leaving after another spectacular party, I thought, I should get paid for doing this! Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
catering menus, other caterers, steam table pans, quantity recipes, catering courses, large stainless steel bowl, delivery door, sheet pans Key Phrases - Capitalized Phrases (CAPs): (learn more)
Food Fanatics, Crunching the Numbers, Estimating Quantities, Los Angeles, Setting Prices, Solving Problems, Yellow Pages, Tenderloin of Beef, Creamy Horseradish Sauce, Director's Guild, Sally's Place, San Francisco, Witness Phone New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 50
books:
See all 50 books this book cites
5
books
cite this book:
- Joy of Cooking: 75th Anniversary Edition - 2006 by Irma S. Rombauer in Back Matter (1), and Back Matter (2)
- Joy of Cooking (Aldine Pbs.) (Aldine Paperbacks) by Marion Rombauer Becker Irma Starkhoff Rombauer in Back Matter (1), and Back Matter (2)
- Applied Foodservice Sanitation by The Educational Foundation of the National Restaurant Association on page 163, and Back Matter
- Professional Cooking, Second Edition by Wayne Gisslen in Back Matter (1), and Back Matter (2)
- JOY OF COOKING by Irma S. Rombauer in Back Matter (1), and Back Matter (2)
See all 50 books this book cites
- 101 Best Home-Based Businesses for Women, 3rd Edition: Everything You Need to Know About Getting Started on the Road to Success (For Fun & Profit) by Priscilla Huff on page 409
- Careers in the Food Services Industry (Success Without College) by Robert K. Otterbourg on page 77
- Live the Life You Love: In Ten Easy Step-By Step Lessons by Barbara Sher on page 213
- More 101 Best Home-Based Businesses for Women by Priscilla Huff on page 254
- Best Home Businesses for People 50+ by Paul Edwards on page 272
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