HRD Survival Skills: Essential strategies to promote training and development within your organization (Improving Human Performance) [Hardcover]

Jessica Levant (Author)

Book Description

Series: Improving Human Performance | Publication Date: July 14, 1998

At your fingertips is this valuable source of ideas, concepts, and step-by-step activities. Now you can effectively promote the HR training function within your organization.

This unique guide shows you how to:
* assess and tune up your department's image
* promote HRD's added value to the business
* appeal to diverse company groups
* keep awareness high by staying visible
* enhance relationships inside your organization
* make sure administration doesn't tarnish your image
* capitalize on work with external consultants
* determine if the department should sell to a wider market

In addition, you will find:
* insightful case studies
* easy-to-organize activities
* a training image assessment survey
* an inventory of training styles
* a customer-focus checklist

Overflowing with ideas, 'HRD Survival Skills' supplies your training and development teams with actual examples taken from diverse industries, sectors, and countries. Here's your blueprint to ensure that the services you provide are the right services for your in-house 'customers'.

Editorial Reviews

Review

"This informative and challenging book demonstrates how HRD can become a more potent contributor to business success. . . . 'HRD Survival Skills' details the essential skills for the next generation of developers. The evolution of the role continues - don't become a HRD dinosaur...read it!"
Vince Whittle, Head of HRD and Training, VISA International.

'...a highly practical and readable guide for anyone in HRD who must position or market themselves, but hates to do it. This book makes the process accessible while helping the reader see the value in marketing. If everyone in HRD followed the three caveats in Chapter 7 of this book, HRD would improve both its image and its capacity.'
Karen E. Watkins, Professor of Adult Education and Director, Graduate Programs in Human Resource Organizational Development, University of Georgia.

From the Publisher

This unique guide shows you how to:* assess and tune up your department's image* promote HRD's added value to the business* appeal to diverse company groups* keep awareness high by staying visible* enhance relationships inside your organization* make sure administration doesn't tarnish your image* capitalize on work with external consultants* determine if the department should sell to a wider marketIn addition, you will find:* insightful case studies* easy-to-organize activities* a training image assessment survey* an inventory of training styles* a customer-focus checklistOverflowing with ideas, 'HRD Survival Skills' supplies your training and development teams with actual examples taken from diverse industries, sectors, and countries. Here's your blueprint to ensure that the services you provide are the right services for your in-house 'customers'.

See all Editorial Reviews

Product Details

• Hardcover: 146 pages
• Publisher: Gulf Professional Publishing (July 14, 1998)
• Language: English
• ISBN-10: 0884152707
• ISBN-13: 978-0884152705
• Product Dimensions: 9 x 6.2 x 0.7 inches
• Shipping Weight: 14.9 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,247,827 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars HRD practitioners...market thyselves!, March 21, 1999

By A Customer

This review is from: HRD Survival Skills: Essential strategies to promote training and development within your organization (Improving Human Performance) (Hardcover)

In the spirit of the now-accepted fact that we all need to market ourselves, this volume provides HRD practitioners with the tools and insights to do just that-market themselves within their organizations. The central theme is connecting with your customer and the heart of the book is all about marketing. The author succeeds in delivering a highly useful if not essential publication that deserves a place on every HRD practitioner's desk. Reviewed by Gerry Stern, founder, hrconsultant.com and Stern & Associates.