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HTML & Web Publishing Secrets®
 
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HTML & Web Publishing Secrets® [Paperback]

Jim Heid (Author), Adam Block (Author)


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Book Description

The Secrets Series May 30, 1997
People who do Web development work long hours and must have creative drive as well. This book is an insider's collection of Web-tested solutions for Mac and Windows Web content developers who need miracles quickly and cost effectively. The book emphasizes cool tips that separate the professionals from the amateurs. The CD contains video interviews with Web development gurus, who share their personal secrets.

Editorial Reviews

Amazon.com Review

For the nascent Web publisher who isn't interested in a great deal of code, HTML and Web Publishing Secrets delivers aesthetic and technical advice without getting too far into the nitty-gritty. Not just another index of HTML tags, this book delivers rich counsel on design, layout, and graphical concerns as well as more complicated issues such as database integration, interactivity options, and multimedia formats. The book's multiple topics are geared more to an audience that is shopping for or already using a Web design software package such as Adobe Pageworks or Microsoft FrontPage, rather than a seasoned programmer looking for sample scripts.

HTML and Web Publishing Secrets evaluates many of the more popular software packages up front and includes specific tips and tricks for each. There is plenty of advice for working efficiently with graphics--some of it is general and some of it is specific to applications like PhotoShop and Ulead Smart Saver. The guide examines multimedia options in depth, paying special attention to the multiple animation, video, and audio formats in use today.

Other sections focus on adding interactivity to a site through chat, list servers, databases, and Java. The author also incorporates plenty of samples, including HTML, JavaScript, and Style Sheets, into the book, although they are not found as abundantly as in more technical or example-based books. URLs containing more information on a given topic are generously sprinkled throughout as well. Icons appear in the margins to draw attention to lesser-known secrets, intranet-specific advice, or sections about the software on the CD-ROM. The text covers publishing on both the Macintosh and Windows platforms, and the CD-ROM provides software for both platforms as well.

From Library Journal

HTML and the web generally were much easier six months ago. Now we have to deal with floating frames, firewalls, and proprietary tags. These books deal with everything, both old and new, and will be of most use to advanced users. Kerven's book is more technical and server oriented, and it is best suited to academic and corporate collections. Heid's book is easier to read and more oriented toward the client side and the user. Both books are for experts who know what they are looking for.
Copyright 1997 Reed Business Information, Inc.

Product Details

  • Paperback: 626 pages
  • Publisher: John Wiley & Sons Inc (Computers) (May 30, 1997)
  • Language: English
  • ISBN-10: 0764540033
  • ISBN-13: 978-0764540035
  • Product Dimensions: 9.2 x 7.4 x 1.8 inches
  • Shipping Weight: 2.6 pounds
  • Amazon Best Sellers Rank: #9,750,944 in Books (See Top 100 in Books)

More About the Author

Jim Heid describes himself as a poster child for Apple's iLife software: he has been taking photos, making movies, and playing music since he was a kid. His best-known book series, "The Macintosh iLife," is the world's top-selling line of iLife books.

He began writing about personal computers in 1980, when he computerized his home-built ham radio station with a Radio Shack TRS-80 Model I. As Senior Technical Editor of one of the first computer magazines, Kilobaud Microcomputing, he began working with Mac prototypes in 1983. He began writing for Macworld magazine in 1984, and is now a Senior Contributor. He has also written for PC World, Internet World, and Newsweek magazines, and wrote a weekly, nationally syndicated technology column for the Los Angeles Times.

Jim is a frequent speaker at user groups, conferences, and other events. He has taught at the Kodak Center for Creative Imaging in Camden, Maine, at the University of Hawaii, and at dozens of technology conferences in between.

Jim blogs about iLife and digital media topics at www.macilife.com.

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