Customer Reviews

The 12 Habits of Highly Effective Web Sites, Executive Edition: Managing your PageRank and Keywords to get your product or service on Page One of search results

5 star:		(9)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(2)

 

 

With a bewildering array of books claiming to have all the answers for your Web 2.0 needs, it's refreshing to find an author who really "gets it". Techniques like SEO, SEM, PageRank Optimization and AdWords Campaigning are so new that most of the books on the subject are either crammed with jargon or promise the earth, moon and stars. Liam breaks it down for you simply and elegantly, and doesn't insult your intelligence in the process. "It may take you a year," he says, if you're starting from scratch.

It's an easy read, with lots of call-out boxes and illustrations. If you're a typical website, 80 - 90% of your customers reach your site through Search. One way to stay ahead of your competition is to read this book and start implementing the 12 Habits.

Somehow I managed to miss that this was the "Executive" version. Completely useless for anyone who has spent a moment on the internet. No new information or any how-to's - just basic, big picture ideas on how SEM should work.

I do not understand why other people rated this so high. I learned nothing from this book and I consider myself an average SEO/Web designer. I am sure that people can learn something if they have never been to a website like SEOmoz or SEOChat. For me this book was a complete waste of my money and time. Do not buy if you already know something about web design and SEO.

As a webmaster I include of copy of this book for all my new clients. Generally they are not interested in details but they absolutely need a clear understanding going forward of what we will be doing with their website. It helps them to understand that there is no magic involved in search engine optimization and that it is something that you continue to do over time. It is a quick read and has no-fluff or filler. It is a true cut-to-the-chase book about ones website.

I'm not technical, I'm a sales and marketing guy. Finally someone with the intelligence for a layman's mindset has put forth the nuts and bolts of what makes people find you on the world wide web. Key words being WORLD WIDE! With so many choices out there it's next to impossible to be FOUND anymore.

Scanlan's book removed the mystery behind the HTML or whatever else is being coded these days for web services. I'm the CEO of a small services company focused on putting on corporate Executive Golf outings. Very niche. Not so niche that there isnt 000's of other service providers around the globe providing similar services.

Thank you for making this readable, understandable, and most of all, easy to quickly change your web search/find strategy in short order. Excellent read and service. All of us here cannot thank you enough for the thought and energy you put forth in this book! I can only hope my competitors don't find your book as well....

SEO is a topic that confuses almost everybody. One of the main reasons for this is that many of the people who are explaining it either don't understand it themselves or are so overly technical that they lose the average person. This is an excellent choice for anyone that wants to understand the "Big Picture" of what SEO is and more importantly what SEO can do for their business. There is a very real image of SEO practitioners as a "snake oil salesmen." This clear, concise guide to "best practices" will put you on the right path to success. Highly Recommended.

For a recent consulting assignment I needed a quick primer on SEO - which was delivered fast and effectively in this easy to read and understand book. I highly reccomend it to anyone who needs to understand how to maximize the contribution of their website for their business.

If you are responsible for a web site that is meant to impact business results, or if you sit in meetings and everyone around you seems to be speaking in code about SEOs and page ranks, then this little book is for you. It is filled with the specifics of where to find out what you ought to know about your site, followed by clear explanations of how to improve your standings--and ultimately, drive your business forward.

Best of all--it is a VERY fast read (even with all the dog-ears and highlights)!

I have been involved in the software industry for several decades working with both software application and internet teams. All too often, there is the knowledge-and-task gap between the technical implementation of a product and the practical, real-world process of launching, marketing, and effectively promoting your product. This is a great book for both the developers and the marketing group, and it helps the entire team stay focused on the practical tasks that can yield great benefit over time. It provides enough background for the non-technical folks to understand how search engines work, how to optimize for results, and how to implement an on-going, focused effort to consistently improve your site's visibility. The author brings both technical insight and marketing savvy to the subject -- this is rare indeed -- and is able to demystify SEO and lay out a program for practical implementation and promotion. Whether you are creating your own website, need to increase your site's visibility, or are part of a larger team or company effort, this book is a must!

I have been involved in the Internet business since the early 1990s and I am constantly asked by business colleagues for tips on how to maximize the effectiveness of websites. I have finally found a book that I can strongly recommend! Scanlan's book is a detailed but very practical "how to" for all business people that will explain exactly what they need to do to build traffic to their business website. In my view, it's a "must have" for all those business managers who have struggled to get understandable information on Search Engine Optimization and website management.