Amazon.com: The 12 Habits of Highly Effective Web Sites, Executive Edition: Managing your PageRank and Keywords to get your product or service on Page One of search results (9781434895158): Liam Scanlan: Books

Book Description

Publication Date: April 14, 2008

Unlock the mystery behind how companies get their products and services to the first page of Google and other search results. Understand and execute the twelve steps necessary for you to make it happen for your business. What is the importance of PageRank, how does it tie to keywords, why do inbound links matter, and when will I arrive in the Google Golden Triangle? This book shows you how to measure exactly where you are today, how to begin your journey to the top, how to measure your progress along the way and how to estimate when you will arrive. See how so many companies just haven't noticed this seismic shift in how quality sales leads are generated today, and learn how you can steal the market from your competitors before they wake up.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Unlock the mystery behind how companies get their products and services to the first page of Google and other search results. Understand and execute the twelve steps necessary for you to make it happen for your business. What is the importance of PageRank, how does it tie to keywords, why do inbound links matter, and when will I arrive in the Google Golden Triangle? This book shows you how to measure exactly where you are today, how to begin your journey to the top, how to measure your progress along the way and how to estimate when you will arrive. See how so many companies just haven't noticed this seismic shift in how quality sales leads are generated today, and learn how you can steal the market from your competitors before they wake up.

Customer Reviews

13 Reviews

5 star:		(9)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(2)

Average Customer Review

4.2 out of 5 stars (13 customer reviews)

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4 of 5 people found the following review helpful:

5.0 out of 5 stars Lead Generation for a New Generation, April 22, 2008

By

Norman Furlong "Web Entrepreneur" (Seattle, WA USA) - See all my reviews
(REAL NAME)

This review is from: The 12 Habits of Highly Effective Web Sites, Executive Edition: Managing your PageRank and Keywords to get your product or service on Page One of search results (Paperback)

With a bewildering array of books claiming to have all the answers for your Web 2.0 needs, it's refreshing to find an author who really "gets it". Techniques like SEO, SEM, PageRank Optimization and AdWords Campaigning are so new that most of the books on the subject are either crammed with jargon or promise the earth, moon and stars. Liam breaks it down for you simply and elegantly, and doesn't insult your intelligence in the process. "It may take you a year," he says, if you're starting from scratch.

It's an easy read, with lots of call-out boxes and illustrations. If you're a typical website, 80 - 90% of your customers reach your site through Search. One way to stay ahead of your competition is to read this book and start implementing the 12 Habits.

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1 of 1 people found the following review helpful:

1.0 out of 5 stars Completely useless book, August 27, 2008

By

J. Wentworth "bookworm31" - See all my reviews
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This review is from: The 12 Habits of Highly Effective Web Sites, Executive Edition: Managing your PageRank and Keywords to get your product or service on Page One of search results (Paperback)

Somehow I managed to miss that this was the "Executive" version. Completely useless for anyone who has spent a moment on the internet. No new information or any how-to's - just basic, big picture ideas on how SEM should work.

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1 of 1 people found the following review helpful:

1.0 out of 5 stars Waste of Time, August 23, 2008

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Brian A. Butler - See all my reviews
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This review is from: The 12 Habits of Highly Effective Web Sites, Executive Edition: Managing your PageRank and Keywords to get your product or service on Page One of search results (Paperback)

I do not understand why other people rated this so high. I learned nothing from this book and I consider myself an average SEO/Web designer. I am sure that people can learn something if they have never been to a website like SEOmoz or SEOChat. For me this book was a complete waste of my money and time. Do not buy if you already know something about web design and SEO.

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Most Recent Customer Reviews

4.0 out of 5 stars Just what I needed!
For a recent consulting assignment I needed a quick primer on SEO - which was delivered fast and effectively in this easy to read and understand book. Read more

Published on August 22, 2008 by Gregory Jay White

5.0 out of 5 stars A must-read if you're responsible for a web site
If you are responsible for a web site that is meant to impact business results, or if you sit in meetings and everyone around you seems to be speaking in code about SEOs and page... Read more

Published on June 23, 2008 by Mary Nowak

5.0 out of 5 stars Short read - but important topics covered
As a webmaster I include of copy of this book for all my new clients. Generally they are not interested in details but they absolutely need a clear understanding going forward of... Read more

Published on May 6, 2008 by Thomas Marks

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I have been involved in the software industry for several decades working with both software application and internet teams. Read more

Published on April 28, 2008 by Patrick Steele

5.0 out of 5 stars Finally, a practical DIY book for your website!
I have been involved in the Internet business since the early 1990s and I am constantly asked by business colleagues for tips on how to maximize the effectiveness of websites. Read more

Published on April 27, 2008 by A. J. Rowsome

5.0 out of 5 stars Critical For A Web Dependant Startup To Understand
Failing to understand the principles of Search Engine Optimization would probably mean inevitable death to a Web dependant startup. Read more

Published on April 24, 2008 by Ken Wade

5.0 out of 5 stars I now understand how search engines work!
I'm not technical, I'm a sales and marketing guy. Finally someone with the intelligence for a layman's mindset has put forth the nuts and bolts of what makes people find you on... Read more

Published on April 23, 2008 by Randall R. Broad

4.0 out of 5 stars Findability Made Simple
Increasingly, every business, particularly smaller ones, needs to exploit the web to drive their business either as significant opportunity or as a requirement for survival. Read more

Published on April 21, 2008 by George Ross Morris

5.0 out of 5 stars Highly Recommended
SEO is a topic that confuses almost everybody. One of the main reasons for this is that many of the people who are explaining it either don't understand it themselves or are so... Read more

Published on April 21, 2008 by Randy Marks

5.0 out of 5 stars This is without doubt the single best explaination I have read
I read this book in record time, because it was simple to understand, informative and very relevant. Read more

Published on April 21, 2008 by Patrick Kane

› See all 13 customer reviews...

Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
title tag, search engine optimization, organic search results, inbound links

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Habits of Highly Effective Websites, Google Golden Triangle, Page One, Six-Way Yankee Accumulator, Fishing Rods, Blue Ocean

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!