New handmade designs elicit feelings of warmth, coziness, and nostalgia. Digitalization is one of the elements of our modern world. While it is true we enjoy the benefits brought to us by modern technology, we are beginning to rediscover the value of handmade effects and elements in design, advertising, and products. Inspired by the recent "healing boom" in Japan and the simple, modern designs in Europe, promotions, advertisements and/or graphic tools of trendy shops are using a homemade feeling in graphic design. Handmade collages can evoke a feeling of warmth, and well-worn materials will bring to mind a feeling of nostalgia or coziness. Featuring many examples of "handmade elements" —designs that look as if they are hand drawn; homey collages with photographs, papers, and fabrics; warm and cozy designs with handwritten fonts or typographic letters; and old and weathered designs using rustic effects—By Hand is loaded with designs for posters, direct mails, flyers, shop tools, and more. It is an invaluable professional reference book for people in advertising and design.
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Maki Yoshimura is an editor for PIE BOOKS.
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