• List Price: $175.00
  • Save: $123.17(70%)
Rented from RentU
To Rent, select Shipping State from options above
Due Date: Dec 22, 2014
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
Used: Good | Details
Sold by RentU
Condition: Used: Good
Comment: Fast shipping from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $35. Overnight, 2 day and International shipping available! Excellent Customer Service.. May not include supplements such as CD, access code or DVD.
Access codes and supplements are not guaranteed with used items.
Add to Cart
Qty:1
  • List Price: $175.00
  • Save: $8.86 (5%)
Only 2 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Trade in your item
Get a $13.69
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The SAGE Handbook of Advertising Hardcover – November 8, 2007

ISBN-13: 978-1412918862 ISBN-10: 1412918863

Buy New
Price: $166.14
Rent
Price: $51.82 - $51.83
17 New from $135.57 20 Used from $127.20
Rent from Amazon Price New from Used from
eTextbook
"Please retry"
Hardcover
"Please retry"
$51.82
$166.14
$135.57 $127.20
Paperback
"Please retry"

Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student



Frequently Bought Together

The SAGE Handbook of Advertising + Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
Price for both: $176.80

Buy the selected items together

NO_CONTENT_IN_FEATURE
Save up to 90% on Textbooks
Rent textbooks, buy textbooks, or get up to 80% back when you sell us your books. Shop Now

Product Details


Editorial Reviews

Review

"The editors have produced a work that offers insight into a variety for advertising issues in a compelling, well-organized  manner. This handbook is a useful resource for practitioners as well as upper-division undergraduate and graduate students. Researchers and faculty members will find it a valuable supplement to their current collection of writings on advertising."
(N.E. Furlow CHOICE 2008-08-14)

About the Author

Gerard J. Tellis Jerry & Nancy Neely Chair in American Enterprise. He has a Ph.D. in Business Administration from the University of Michigan (Ann Arbor). His bachelor's degree is in chemistry and his master's is in business administration. Previously he worked as a Sales Development Manager for Johnson & Johnson, where he was responsible for brand management, new product introduction and sales staff planning. He joined USC's Marketing Department in 1989 as an associate professor, and was promoted to professor in Spring 1993.

Professor Tellis is an expert in advertising & promotion, pricing and entry into new markets. He has published widely on these topics in many journals including the Journal of Marketing, Journal of Marketing Research, Journal of Advertising Research, Marketing Science and Sloan Management Review. His research on advertising has been noted in the professional and popular press, both nationally and internationally. He has won several awards for his research and teaching. In particular, he has recently won the Maynard Award for most significant contribution to Marketing thought in the Journal of Marketing, the Odell Award 1998 for best paper in the Journal of Marketing Research, and the Bass Award for best paper in Marketing Science. His recent book, Will and Vision: How Latecomers Grow to Dominate Markets, (co-authored with Peter Golder), was rated by Harvard Business Review as one of the best business books of 2001. He is on the editorial review board of the Journal of Marketing Research.

At USC, Professor Tellis teaches courses on Advertising & Promotion Strategy, Marketing Models and Philosophy of Marketing Science.



Tim Ambler is currently Grand Metropolitan Senior Research Fellow at London Business School where he teaches Global Marketing and Doing Business in Greater China. His research interests include brandequity, how advertising works, marketing in China and other international markets and relationship marketing. He holds an MA (mathematics) from Oxford, an SM (majoring in marketing) from the Sloan School, Massachusetts Institute of Technology and is a Fellow of the Institute of Chartered Accountants. Before becoming an academic, Tim Ambler spent some 30 years in business, initially as an accountant, switching to marketing in 1969. As Marketing Director for International Distillers and Vintners (IDV) for the UK during the 1970s, he was associated with the launch of Bailey's Irish Cream, Le Piat d'Or and the rise to leadership positions of Smirnoff Vodka and Croft Original Cream Sherry. More recently he held overall international marketing responsibility for IDV and worked extensively in the USA, Canada, Africa and emerging markets. IDV's development during the 1980s was a combination of new brand development, brand acquisitions which then needed to be integrated with the IDV network, new market entries and organic brand development. He now believes in pragmatic approaches to marketing on the one hand and the need for people based, relational, theories of international marketing on the other. His experience and research combine to underscore the importance of brands and the marketplace as the place to understand them

More About the Author

Gerard J. Tellis (PhD Michigan) is Professor Marketing, Management, and Organization, Neely Chair of American Enterprise, and Director of the Center for Global Innovation, at the USC Marshall School of Business.

He is an expert in innovation, advertising, new product growth, emerging markets, and global market entry. He has published 5 books and over 100 papers (http://www.gtellis.net ) that have won over 20 awards, including the Long Term Marketing Science, Frank M. Bass, William F. Odell, Harold D. Maynard (twice), and Converse award for lifetime contributions to research. His Google Scholar cites number over 10,000.

Dr. Tellis is a Distinguished Professor of Marketing Research, Erasmus University, Rotterdam, a Senior Research Associate at the Judge Business School, and a Fellow of Sidney Sussex College, Cambridge University, UK. He is an Associate Editor of Marketing Science and Journal of Marketing Research and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Science for several years. He was a Trustee of the Marketing Science Institute and the Treasure of ISMS for two terms.

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers

What Other Items Do Customers Buy After Viewing This Item?