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Handbook of Anthropology in Business Hardcover – June 30, 2014

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Editorial Reviews


"In this tour de force of scholarly contributions addressing the burgeoning field(s) at the intersection of anthropology and business, editors Denny and Sunderland provide lively, insightful, and well-crafted introductions to the book as a whole and to each of the five essay sections. This handbook is essential for graduate programs in anthropology, business, and design... Summing Up: Highly recommended.' - G. M. Herrmann, SUNY College at Cortland, in CHOICE Magazine. CHOICE Outstanding Academic Title 2015.

'An incredible compilation of some of the brightest minds in business anthropology today' - Jure Klepic, Huffington Post

'a groundbreaking collection of essays ' - New Books Network

About the Author

Patricia Sunderland, PhD, and Rita Denny, PhD, are anthropologists and founding partners of Practica Group, LLC, a consumer research and strategic consultancy based in New York City and Chicago. Internationally recognized as among the pioneers to bring ethnographic research and anthropological, cultural analysis to the contemporary commercial sphere, their insights have helped shape products and brands for many Fortune 500 clients, including Pernod Ricard, SC Johnson, Target, Whirlpool, Samsung, Nissan, PepsiCo, and Darden Restaurants. Traversing boundaries between anthropology as a discipline, its many practices in business, and academic marketing, they are sought after as seminar leaders for training programs and guest speakers at both business and academic venues and conferences. Their writings have spanned the gamut from articles in the trade press (Research Magazine, QRCA Views) to academic journals (Anthropological Quarterly, Consumption Markets and Culture, Ethnos, Journal of Business Research, Human Organization) and book chapters (Contemporary Marketing and Consumer Behavior, Creating Breakthrough Ideas, Advertising Cultures, Handbook of Qualitative Research Methods in Marketing, Inside Marketing, Advancing Ethnography in Corporate Environments). Their path-breaking book Doing Anthropology in Consumer Research is widely assigned to undergraduate and graduate students in anthropology, communications and marketing in the US, Europe, and Asia, and is a CHOICE Outstanding Academic Book.

Product Details

  • Hardcover: 837 pages
  • Publisher: Routledge (June 30, 2014)
  • Language: English
  • ISBN-10: 1611321719
  • ISBN-13: 978-1611321715
  • Product Dimensions: 6 x 1.8 x 9 inches
  • Shipping Weight: 2.4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,692,681 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Hardcover
I highly recommend this book. It contains a lot if interesting articles on the latest developments in the discipline. For a general introduction, I recommend Ann Jordan: Business Anthropology (2013). Anthropology in Business is written for practitioners and researchers who are already familiar with the subject.
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